Real commercial work. Measurable outcomes.
From building new markets from zero to helping established businesses double in scale, these case studies show how Evans Sales Consultancy combines commercial strategy with hands-on execution.
Different businesses. Different markets. The common thread is measurable commercial growth.
We publish outcomes we can substantiate and no figures a client has not approved for publication. Figures relate to individual engagements and are never combined.
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m
New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK
Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5
UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m
Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m
Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m
UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m
Turnover in 24 months
Sales Growth · Commercial Development · Glazing · High Wycombe, Buckinghamshire → United Kingdom — South East
Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans Sales Consultancy helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.
2 years
Commercial consultancy
Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East
Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.
3 years
Commercial growth support
Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade
Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans Sales Consultancy helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.
9 months
Trade sales development
Client evidence
Case studies describe what we did. References are what the client said about it. Both are published in the client's own wording.
Tom helped us with finding the right companies to work with, both distributors and direct customers.
Lars Tinghuus
Former Export Sales Director, Glassline
Tom helped us see the business from the UK customer’s side and adapt our approach where necessary.
Siggi Strandeng
Export Sales Manager, Glaseksperten
Commercial work with manufacturers, suppliers and distributors
From entering new countries to building new divisions, routes to market and revenue streams, our work is focused on creating measurable commercial growth.
International market entry
Building commercial operations and revenue in new countries.
Sales & revenue growth
Helping established businesses create their next stage of growth.
Route-to-market strategy
Choosing and building the right distributor, partner or direct-sales model.
Business development
Creating customers, projects, relationships and commercial pipeline.
New divisions & revenue streams
Identifying and helping establish commercially valuable new capabilities.
Distributor & partner networks
Building routes to market through distributors and project partners.
Commercial operations
Supporting sales strategy, staffing, offices, showrooms and market launch.
Product & market expansion
Developing new territories, products and commercial opportunities.
Particular experience across
Manufacturing · Construction · Building products · Architectural products · Glazing · Engineering · Fabrication · Specialist B2B
Commercial impact in practice
Beyond formal consultancy, twenty years of supply, distribution and commercial advice has helped other UK businesses grow.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Commercial impact · Newport, South Wales
A glass supply relationship that developed into support around project costings and winning new commercial work.
Project support
Commercial impact · Huddersfield, West Yorkshire
A Huddersfield supply relationship that grew into distribution, customer acquisition and marketing development.
Distribution + marketing
Commercial impact · Stoke-on-Trent, Staffordshire
Broadening a Staffordshire installer's geographic reach into the North West, supported by SEO and paid search.
North West expansion
Not sure what needs fixing?
Practical sales help for founders, owners and Managing Directors — organised by the problem, not by the service. Start with what sounds most like your business.
Start here
Start with a Commercial Growth Sprint — a fixed-fee commercial review ending in a practical 90-day plan.
Whether you're trying to generate more opportunities, strengthen your sales operation or enter a new market, start by understanding what's currently holding growth back.
Prefer to speak directly?
Choosing correctly
Nothing here is compulsory and no stage has to be bought before another. Find the sentence that matches your situation and go straight to the engagement that answers it.
We know growth needs attention but we are not sure what is actually wrong.
Commercial Growth SprintWe need researched live commercial opportunities to approach.
Opportunity EngineWe need Evans to actively develop target accounts and opportunities over time.
Project Generation & Business DevelopmentWe need broader commercial growth execution across more than prospecting alone.
Growth PartnerWe need senior ownership of the wider commercial function.
Fractional Commercial LeadershipWe need a one-off independent diagnosis of our website.
Commercial Website AuditWe need regular, serious authority content.
Authority Content EngineOur website is good; it needs properly adapting to one new market.
International SEO & LocalisationWe need a substantial country-specific commercial digital estate.
Market-Entry Landing EstateOur digital platform needs major structural work or a rebuild.
Digital InfrastructureWe need partner intelligence only — we will handle the approaches ourselves.
Distributor & Partner SearchWe need Evans to help execute the commercial entry into a market.
International Market EntryWe need a Country Manager, Sales Director or technical commercial hire.
International & Commercial RecruitmentWe are entering several countries and need one repeatable system.
International Expansion PlaybookA focused service solves one defined component. A flagship engagement is where Evans Sales Consultancy owns, or materially supports, a broader commercial outcome. Where a focused service would not honestly be enough, we say so before anything is invoiced.
Everything in Results
