Evans Customer Expansion Engine
Find More Revenue Inside the Customers You Already HaveCross-sell, upsell and account expansion intelligence
You already paid to acquire them. Customer Expansion Engine helps uncover what they could buy next.
Most businesses spend considerable time and money winning new customers while substantial revenue may already be sitting inside the accounts they have. Evans helps you systematically identify, prioritise and act on it.
Intelligence
£695 + VAT
per month
Managed
£1,295 + VAT
per month
Initial three-month term · then monthly rolling · one month's notice
Can Evans find more revenue in our existing customers?
Yes. Customer Expansion Engine analyses your existing customer base for cross-sell, upsell, renewal, reactivation and additional-site opportunities, explains why each exists and recommends the next action. Intelligence is £695 + VAT/month; Managed, which adds human execution, is £1,295 + VAT/month.
- Opportunity Engine looks outside your customer base; Customer Expansion Engine looks inside it
- Every opportunity explains why — not just another list
- Human approval before any customer is contacted
Two engines, two directions
Outside the customer base, and inside it.
Opportunity Engine answers “Who should we sell to that we don’t know?” Customer Expansion Engine answers “What else should we sell to customers we already have?”
Opportunity Engine
Find your next customer.
Searches outside your existing customer base for new commercial opportunities.
Explore Opportunity Engine →Customer Expansion Engine
Find your next opportunity inside your existing customers.
Searches inside your existing customer base for additional commercial opportunities.
Explore Customer Expansion Engine →Both together
Build new revenue while growing the relationships you already have.
One broader commercial growth system — outside and inside the customer base.
See How the Two Engines Work Together →What it looks for
Commercial signals already inside your accounts.
Revenue is often lost quietly: a customer buying one product line but not the next, a second site nobody has approached, a renewal that arrives unprepared, a once-loyal account whose spend is drifting.
- Cross-selling
- Upselling
- Account expansion
- Renewals
- Reactivation of dormant customers
- Additional locations, sites and divisions
- Additional products or services
- Changing customer requirements
- Replacement and lifecycle opportunities
- Declining spend or engagement needing intervention
- Decision-maker changes
- Contract and renewal events
- Other commercially relevant account signals
How it works
From understanding your accounts to tracking the results.
01
Understand the business
Evans learns your products and services, customer types, buying patterns, commercial priorities and account structure.
02
Import customer information
Customer and account information is securely imported or provided to Evans. No live CRM integration is required — or claimed.
03
Analyse the customer base
The account base is reviewed continually for commercially relevant expansion signals.
04
Identify opportunities
Customers with realistic potential for additional products, services, sites, renewal, reactivation or expansion are identified.
05
Prioritise
Opportunities are scored on relevance, timing, potential value and the strength of the evidence.
06
Explain why
Every opportunity states why Evans believes it exists — not just another list of names.
07
Identify the contact
Where relevant, the existing or additional decision-maker the opportunity requires.
08
Recommend the next action
Suggested outreach, conversation angles and next steps for each account.
09
Human approval
People stay in control. The technology supports commercial judgement; nobody is contacted blindly.
10
Track results
Opportunity status, pipeline created, progression and — where it can be attributed — revenue.
Example output
Every opportunity comes with its reasoning.
This is an illustrative example only. ABC Manufacturing is a fictional customer and the figures are placeholders.
- Customer
- ABC Manufacturing
- Signal
- Currently buys Product A but operates additional facilities where Products B and C may be relevant.
- Opportunity
- Cross-sell Products B and C across two additional sites.
- Why now
- Recent expansion and recruitment activity suggests increased operational capacity.
- Estimated potential
- £XX,XXX
- Contact
- Relevant decision-maker
- Recommended action
- Personalised account-development conversation.
Intelligence vs Managed
Two service levels. One clear difference.
Customer Expansion Engine — Intelligence
£695 + VAT
per month · initial three-month term
Evans finds and explains the opportunities. Your team acts on them.
- Customer and account analysis
- Expansion opportunity identification
- Cross-sell and upsell opportunities
- Renewal and reactivation opportunities
- Prioritisation and scoring
- Commercial reasoning for every opportunity
- Decision-maker and contact intelligence where appropriate
- Recommended next actions
- Personalised outreach suggestions
- Reporting and dashboard access as functionality becomes available
Your team executes the outreach.
Customer Expansion Engine — Managed
£1,295 + VAT
per month · initial three-month term
Everything in Intelligence, plus managed human execution.
- Everything in Intelligence
- Human opportunity validation
- Personalised outreach preparation
- Telephone follow-up where appropriate
- Qualification
- Account-development support
- Opportunity progression
- Qualified commercial conversations handed back to you
Your team takes the qualified conversations forward and closes.
Evans does not promise specific revenue or guaranteed meetings. Customer information is securely imported or provided; no live CRM integrations are claimed.
Evans Growth Engines
Win New Customers. Grow the Ones You Already Have.
You do not have to choose between finding new customers and growing existing ones. Opportunity Engine searches externally for new customers and opportunities; Customer Expansion Engine searches internally for additional revenue from existing relationships. Together they form a broader commercial growth system.
Managed Growth Engine Bundle
Managed Opportunity Engine + Managed Customer Expansion Engine
Purchased separately
£1,295 + £1,295 = £2,590 + VAT / month
Combined
£1,995 + VAT / month
Monthly saving: £595 per month
Initial three-month term
Intelligence Growth Engine Bundle
Opportunity Engine Intelligence + Customer Expansion Engine Intelligence
Purchased separately
£695 + £695 = £1,390 + VAT / month
Combined
£1,095 + VAT / month
Monthly saving: £295 per month
Initial three-month term
A good fit when…
- You have an established B2B customer base with more than a handful of accounts
- Customers could plausibly buy more products, services or sites from you
- Account management is reactive — orders arrive, but nobody looks for what is missing
- Some once-active customers have gone quiet
- You can share customer and sales history securely
- Someone internally can act on, or receive, the opportunities
Probably not the right fit when…
- Very few customers, each already managed closely by senior people
- A single product with no realistic cross-sell or upsell route
- No customer or sales information can be shared
- The expectation is guaranteed revenue or automatic contact with customers
Part of the Evans Platform direction
Opportunity Engine finds new revenue outside the existing customer base; Customer Expansion Engine finds new revenue inside it. Both sit within Evans’ commercial intelligence and execution work. Platform features such as client dashboards are being developed and are offered as they become available — they are not presented as live today.
Guides
Growing revenue from existing customers.
- How to Increase Revenue From Existing B2B Customers
Most B2B companies have more revenue sitting inside their existing customer base than inside their pipeline of new leads. Finding it just takes a method.
- How to Identify Cross-Selling Opportunities in B2B
Cross-selling works when the next product genuinely solves a problem the customer already has. It fails when it is just the next item in the catalogue.
- How to Identify Upselling Opportunities in B2B
Upselling is not charging a customer more for the same thing. It is matching them to the version of your product or service that actually fits how they now operate.
- Identifying Customer Expansion Signals
Growth signals and risk signals often sit in the same spreadsheet. The skill is reading both, not just the good news.
- How to Reactivate Dormant B2B Customers
A dormant customer is not a lost customer. They are a customer whose last reason to buy ran out — and nobody has given them a new one.
- New Customer Acquisition vs Existing Customer Growth
Businesses rarely run out of one or the other. They run out of time to properly resource both.
- How to Find Hidden Revenue in Your Customer Base
Hidden revenue isn't usually hidden because it's hard to find. It's hidden because nobody has had time to look properly.
- AI for Customer Expansion: Where It Helps and Where Humans Must Decide
AI is good at finding patterns in account data faster than a person could. It is not good at deciding whether to call a customer, or what to say.
Discuss your customer base.
Tell us what you sell, roughly how many active customers you have and what is happening in the account base. Our team will confirm whether Customer Expansion Engine fits and which level suits you. No online checkout and no obligation.
Evans Customer Expansion Engine
From £695 + VAT / month
Initial three-month term · then monthly rolling · one month's notice
Rather talk it through first?
Questions about Customer Expansion Engine
Customer Expansion Engine is an Evans Sales Consultancy service that analyses your existing customer base to identify cross-sell, upsell, renewal, reactivation, additional-site and other expansion opportunities, explains why each exists and recommends the next action.
Opportunity Engine searches outside your customer base for new customers and opportunities. Customer Expansion Engine searches inside it for additional revenue from relationships you already have. They can run separately or together.
No. It is a commercial intelligence and execution service. Evans works from the customer and account information you provide; it does not replace your CRM and does not require one.
Customer and account information is securely imported or provided to Evans in an agreed format. Evans does not currently claim live integrations with specific CRM or ERP systems.
No. Human approval is central. On Intelligence your team does all contact. On Managed, outreach is prepared and agreed with you before Evans makes any contact on your behalf.
Intelligence is £695 + VAT per month and Managed is £1,295 + VAT per month, each with an initial three-month term, then monthly rolling.
Yes. The Managed Growth Engine Bundle (Managed Opportunity Engine + Managed Customer Expansion Engine) is £1,995 + VAT per month instead of £2,590. The Intelligence bundle is £1,095 + VAT per month instead of £1,390. Both have an initial three-month term.
No. Evans does not guarantee revenue, meetings or orders. The aim is to make sure realistic opportunities inside your customer base are found, explained and acted on rather than missed.
Products a customer does not yet buy, additional sites or divisions, renewal and contract dates, lifecycle and replacement timing, declining spend or engagement, decision-maker changes, and changes in the customer's own business.
Reporting is provided throughout. Dashboard access within the Evans Platform is being developed and will be made available as the functionality becomes ready; it is not presented as live today.
You do. Your customer information is used only to deliver the service, and the opportunities identified are yours.
You already paid to acquire them.
Intelligence £695 + VAT / month. Managed £1,295 + VAT / month. Or combine with Opportunity Engine from £1,095 + VAT / month.
Prefer to speak directly?