Reports
Longer-form work than an insight article: annual, dated editions that set out how we assess markets, choose routes to market and build commercial evidence before anyone commits a cost base.
In short
Evans Sales Consultancy publishes a dated annual report and shorter guides aimed at manufacturers and specialist B2B businesses planning UK and European market entry. The current edition sets out how markets are assessed, how routes to market are chosen and how commercial evidence is built before a business commits a cost base — commercial analysis drawn from client work, not third-party research.
Current edition · September 2026
A practical commercial guide for manufacturers planning to enter, expand or accelerate growth across the UK and Europe.
For manufacturers considering UK or European expansion, choosing the market is only the beginning. This report examines how manufacturers can assess opportunity, choose routes to market, build a commercial presence, generate pipeline and avoid the mistakes that make international expansion unnecessarily expensive.
Also available
2027 edition · September 2026
A practitioner's guide to deciding whether, when and how to recruit commercial leadership and sales people for international market entry and expansion.
2027 edition · September 2026
The digital commercial infrastructure required to enter, sell into and grow new international markets — websites, search visibility, lead capture and measurement, built for revenue rather than for design.
Playbooks & frameworks
A repeatable market-entry system for international growth. Build the system once, then apply it market after market: where to expand, how to enter, who to sell to and how revenue is actually built.
Reports set out what the evidence shows. The Playbook is the repeatable system behind multi-market growth, so it sits under Playbooks & Frameworks rather than with the reports above.
Executive recruitment
Salary evidence with its sources and limits stated, plus guidance on defining an executive role, choosing between permanent, interim and fractional leadership, planning succession and appointing leadership in international markets.
If you would rather talk it through than read it, a short conversation about where you are and what you are considering is usually the fastest way to work out whether a market is worth the investment.
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