Sales growth & business development
Business development is not a separate service to sales growth — it is how growth actually happens. This is the activity that creates qualified opportunities.
In short
An established business increases sales by turning selling into deliberate, weekly activity rather than something that happens when time allows: a defined target list, consistent prospecting and sales visits, and disciplined follow-up on quotes already sent. Reactivating lapsed customers usually produces the fastest results; building a pipeline into genuinely new accounts takes a full quarter or more.
Evans Opportunity Engine
Intelligence finds the opportunities. Managed starts the conversations. Your salespeople concentrate on presenting, quoting, negotiating and closing.
Intelligence
£795 + VAT / month
Managed
£1,495 + VAT / month
Which Grow Sales route?
Want more from your existing market?
Get a short, personalised UK sales growth plan built around your pipeline, conversion and sales structure — with a practical first 30, 60 and 90 days.
Takes a few minutes. Your personalised plan is ready immediately, on screen and as a PDF you can keep.
They have an activity problem. Selling happens when there is time left over.
Enquiries get answered, existing customers get looked after and quotes get sent. What rarely happens is deliberate, repeatable outbound work into the accounts that would change the shape of the business.
We build the target list, do the outreach, get in front of buyers and keep the pipeline moving — then hand over a rhythm your team can maintain.
A named list of the businesses actually worth selling to, rather than whoever happens to call.
Consistent calling, emailing and approach work into those accounts, week after week.
Getting in front of buyers and specifiers — including doing the visits alongside you.
Bringing lapsed and dormant accounts back before spending money chasing new names.
Enough live, qualified opportunities that a slow month is not a crisis.
Making sure the work already done turns into orders instead of silence.
Business development and project generation work targets specific projects, specifiers and contractors — building a pipeline of named opportunities rather than waiting for enquiries to arrive.
Demand generation, Google Ads and website conversion work that feeds the sales process from the front.
The true cost of sales leadership
Before you commit to a permanent hire to drive growth, model what a full-time Sales Director actually costs — and what the same investment buys as a Fractional Sales Director for a set number of days each week.
Takes a minute. Nothing is gated — your comparison appears on screen as you change the figures.
Choosing correctly
Nothing here is compulsory and no stage has to be bought before another. Find the sentence that matches your situation and go straight to the engagement that answers it.
We know growth needs attention but we are not sure what is actually wrong.
Commercial Growth SprintWe need researched live commercial opportunities to approach.
Opportunity EngineWe need Evans to actively develop target accounts and opportunities over time.
Project Generation & Business DevelopmentWe need broader commercial growth execution across more than prospecting alone.
Growth PartnerWe need senior ownership of the wider commercial function.
Fractional Commercial LeadershipWe need a one-off independent diagnosis of our website.
Commercial Website AuditWe need regular, serious authority content.
Authority Content EngineOur website is good; it needs properly adapting to one new market.
International SEO & LocalisationWe need a substantial country-specific commercial digital estate.
Market-Entry Landing EstateOur digital platform needs major structural work or a rebuild.
Digital InfrastructureWe need partner intelligence only — we will handle the approaches ourselves.
Distributor & Partner SearchWe need Evans to help execute the commercial entry into a market.
International Market EntryWe need a Country Manager, Sales Director or technical commercial hire.
International & Commercial RecruitmentWe are entering several countries and need one repeatable system.
International Expansion PlaybookA focused service solves one defined component. A flagship engagement is where Evans Sales Consultancy owns, or materially supports, a broader commercial outcome. Where a focused service would not honestly be enough, we say so before anything is invoiced.
Everything in Grow Sales
No — business development is how sales growth happens. Growth is the outcome; prospecting, outreach, sales visits and reactivation are the activity that produces it. That is why they sit on one page rather than being sold as two services.
We do it. Most engagements involve real outreach, real calls and real sales visits alongside your team, because a plan nobody executes changes nothing.
Reactivation of lapsed customers often produces conversations within weeks. Cold target accounts take longer — typically a quarter before the pipeline looks meaningfully different.
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Sales Growth · Commercial Development · Glazing · High Wycombe, Buckinghamshire → United Kingdom — South East
Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans Sales Consultancy helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.
2 years Commercial consultancy
Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East
Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.
3 years Commercial growth support
Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade
Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans Sales Consultancy helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.
9 months Trade sales development
Not sure what needs fixing?
Practical sales help for founders, owners and Managing Directors — organised by the problem, not by the service. Start with what sounds most like your business.
Start with the problem
Not yet sure this is what you need? Start with the problem instead: practical sales help for founders, owners and Managing Directors.
A sales growth assessment looks at your pipeline, activity and conversion, and says plainly where the growth is.
Prefer to speak directly?
Need the plan before the push?
If the direction itself is the question — which customers, which markets, what the commercial model should be — start with sales strategy and commercial planning.
