Flagship 03 · Strategic Sales Growth
Commercial strategy and hands-on execution for established B2B organisations ready to grow beyond their current customers, markets and ways of selling.
We work with MDs, founders, CEOs and boards to decide where growth should come from — and then do the commercial work needed to pursue it.
From £4,995 + VAT per month
A starting monthly retainer. Scope, and any further commercial terms, are agreed in writing for each engagement.
Discuss Your Growth Plans
Strategy with delivery
More activity is not a growth strategy. The commercial choices have to come first.
We examine which markets, sectors and accounts offer a credible opportunity, what buyers need and where the current sales approach is holding the business back. That becomes a prioritised growth plan with clear ownership and measures.
Delivery sits alongside the strategy: developing accounts, opening conversations, improving the sales process and moving qualified opportunities towards orders. It is neither a prospecting-only service nor a strategy document left for someone else to implement.
What the engagement can cover
The scope follows your priorities. These capabilities support the growth programme; not every activity is part of every engagement.
Assess the revenue base, customer mix and commercial constraints. Set growth priorities, choose where to compete and agree a plan that reflects your capacity and margins.
Sales strategy & commercial planningEvaluate adjacent markets and customer segments, test the proposition and build a practical route to buyers before committing wider resources.
New customer segmentsIdentify where existing accounts, dormant customers and new business offer the strongest potential, then turn them into clear account priorities and commercial actions.
Improve qualification, CRM discipline, opportunity ownership, forecasting and quote follow-up, so the business can see what is moving, what has stalled and what needs to change.
Sales team developmentBuild a qualified pipeline around the agreed growth priorities: named accounts, projects, specifiers and buying decisions rather than undifferentiated lead volume.
Project generationPut the plan into practice through prospecting, outreach, sales visits, account development, customer reactivation, quoting and follow-up, as agreed for the engagement.
Who it is for
Designed for B2B companies, manufacturers and technical or engineering businesses, typically turning over £2m–£50m+. You may have a strong product and customer base but need a more deliberate route to new revenue.
The engagement suits leadership teams seeking market expansion, stronger account development or a more effective sales operation — not simply a longer list of leads.
The plan has to reflect your buyers, routes to market and commercial cycle.
How the work progresses
01
Review the revenue base, pipeline, margins, customer mix and sales capacity. Agree the strongest opportunities and the constraints that need attention.
02
Set the market and account priorities, responsibilities and commercial actions, then deliver the agreed work alongside your team rather than separating advice from implementation.
03
Review revenue and margin alongside pipeline quality, conversion and account progress, and adjust the approach as evidence develops, allowing for the length of your sales cycle.
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Sales Growth · Commercial Development · Glazing · High Wycombe, Buckinghamshire → United Kingdom — South East
Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans Sales Consultancy helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.
2 years Commercial consultancy
Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East
Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.
3 years Commercial growth support
Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade
Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans Sales Consultancy helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.
9 months Trade sales development
Optional initial assessment
The Commercial Growth Sprint is an optional initial assessment, not a required first step. You can discuss a Strategic Sales Growth engagement directly.
£1,495 + VAT fixed fee
About the Commercial Growth SprintUse the UK sales growth plan tool or the sales growth assessment to prepare for the conversation.
See the wider growth routes and published client results.
Three flagship services
Strategic Sales Growth combines commercial strategy and execution around an agreed revenue growth programme. If your principal need is different, consider the other two flagships.
For businesses whose priority is entering and developing a new international market.
For businesses that need ongoing sales leadership, team direction and commercial accountability.
Commercial growth strategy and hands-on execution within an agreed scope. The work can cover market expansion, new-sector development, revenue development, sales process and operations, pipeline development, prospecting, account development, quoting and follow-up. Priorities are set around the business rather than a standard activity package.
Established B2B organisations, including manufacturers and technical or engineering businesses, typically turning over £2m–£50m+. Well-funded earlier-stage businesses can also be a fit. It is designed for MDs, founders, CEOs and boards who need a clear commercial growth plan and practical help delivering it.
Strategic Sales Growth centres on an agreed revenue growth programme, combining strategy with hands-on delivery. A Fractional Sales Director is the better fit when the main requirement is ongoing sales leadership, team management and commercial accountability inside the business. We discuss which matters most before agreeing the engagement.
From £4,995 + VAT per month. This is a starting monthly retainer. Scope, and any further commercial terms, are agreed in writing for each engagement.
No. You can enquire directly about Strategic Sales Growth. The Commercial Growth Sprint is an optional initial assessment (£1,495 + VAT fixed fee) for businesses that want to clarify priorities before deciding on a wider engagement.
We agree a baseline and measures that reflect your growth priorities and sales cycle — for example revenue, gross margin, account development, qualified pipeline, conversion and forecast quality. Reviews distinguish activity from commercial outcomes, and revenue growth is never guaranteed.
Discuss your revenue ambitions, the opportunities you see and what is holding the business back. We will tell you plainly whether Strategic Sales Growth is the right engagement.
Prefer to speak directly?
