01
Generate more sales
Create more qualified opportunities through targeted prospecting, business development, sales visits, outbound activity and customer reactivation.
What we do
We don't just advise businesses on sales. We help them actually sell more.
Three connected areas of work: creating more opportunities, converting more of them, and building a sales team that can keep doing both without you.
Three ways we help businesses grow.
02
Convert more opportunities
Improve the journey from enquiry to order through better sales processes, follow-up, quoting, CRM and commercial discipline.
03
Build a stronger sales team
Give salespeople the strategy, structure, training, management and accountability needed to perform.
Practical sales expertise. Where it matters.
01
Sales Growth
New Business Development
Targeted prospecting, outreach and sales visits that put your business in front of the right buyers.
Customer Reactivation
Bringing lapsed and dormant accounts back into the pipeline before chasing new names.
Sales Strategy
Deciding where growth will actually come from — sectors, accounts, products and territories.
02
Sales Performance
Sales Team Training
Practical training on qualifying, questioning, quoting, negotiating and closing. Not theatre.
Sales Management
Standards, one-to-ones, targets and accountability so performance is managed, not hoped for.
Sales Performance
The numbers behind the effort: activity, conversion, average order value and win rate.
03
Commercial Infrastructure
Sales Process
A defined route from enquiry to order that your team will actually follow.
CRM & Pipeline
A CRM that reflects reality and a pipeline you can forecast from with confidence.
Commercial Strategy
Pricing, margin, proposition and channel decisions that hold up commercially.
04
Demand Generation & PPC
Demand Generation & PPC
Google Ads strategy, campaign management and lead generation judged on cost per qualified lead, not clicks.
Website Conversion
Turning the enquiries your traffic should already be producing into conversations your team can sell from.
Marketing Strategy & Collateral
Campaign planning, targeting, proposition and sales material built for commercial effect rather than appearance.
05
Market Expansion
Market Expansion
Moving into adjacent sectors and territories without diluting what already works.
UK Market Entry
Route to market, distributor development and commercial representation across the UK.
European Market Entry
Partner identification, channel development and territory building across Europe.
The complete commercial journey
Sales doesn’t start when the phone rings.
A strong sales operation needs a consistent flow of the right opportunities.
Evans Sales Consultancy combines practical sales expertise with demand generation, PPC strategy and conversion optimisation to improve the complete journey from attracting a prospect to winning the customer.
Marketing agencies stop once a lead exists. Most sales consultants only start once a lead exists. We look at the entire commercial journey, not just one part of it.
01
Attract
Traffic
Getting in front of businesses that are already looking, through search, advertising and demand generation.
02
Generate
Enquiry
Turning attention into enquiries — landing pages, messaging, calls to action and forms that work.
03
Convert
Opportunity → Sale
Follow-up, qualification, quoting and sales process that turn enquiries into orders.
04
Grow
Revenue
Account development, pricing and repeat business that compound what has already been won.
From first click to closed sale.
Not generating enough opportunities?
Demand generation, Google Ads and website conversion work that puts the right enquiries in front of the sales process.
We don’t just tell you what to do.
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
- 01
Diagnose
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
- 02
Build
Create the sales strategy, process and structure the business needs to sell consistently.
- 03
Execute
Get involved in the activity that creates opportunities and revenue, alongside your team.
- 04
Improve
Measure performance, identify weaknesses and keep improving what the numbers show.
Evidence
Related case studies
UK Market Entry
A Scandinavian manufacturer with no route into the UK market
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development
Building a UK distributor network for a German manufacturer
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development
Opening up Scotland and the North of England for a major UK supplier
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
How we work
Both, and the second is the point. We build the sales strategy and process, then get involved in prospecting, sales visits, quoting and pipeline reviews so the plan actually gets used.
Most work runs over several months, usually one or two days a week. Diagnosis takes a few weeks; building and executing takes longer because it involves the people who have to keep doing it.
Yes. A large share of the businesses we work with sell through the owner and one or two others. Often the first job is to make selling somebody's actual role.
Almost always. Replacing a CRM rarely fixes anything on its own. We would rather make the one you already pay for reflect reality.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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