01
Generate
Create more genuine sales and project opportunities — target account identification, business development, prospecting, sales visits, demand generation and customer reactivation.
What we do
We don't just advise businesses on sales. We help them actually sell more.
Three connected areas of work: creating more opportunities, converting more of them, and building a sales team that can keep doing both without you.
In short
Evans Sales Consultancy helps B2B businesses sell more, not just plan to. The work covers three connected areas: creating more sales opportunities, converting more of the opportunities already in the pipeline, and building a sales team and process that can keep doing both without the owner running it personally.
- Sales strategy and business development to create qualified pipeline
- Hands-on involvement in prospecting, sales visits, quoting and pipeline reviews
- Fractional sales leadership where a business needs Sales Director capability part-time
- Suited to owner-led sales teams as well as businesses with an existing sales function
Three ways we help businesses grow.
02
Convert
Improve how effectively opportunities become customers and revenue: sales process, follow-up, quoting, qualification, CRM and commercial discipline.
03
Scale
Build the strategy, people, systems and market presence required for sustainable growth — sales leadership, training, structure and new territories.
How Evans engages
Diagnosis, flagship engagements, focused services.
Evans Sales Consultancy supports strategy, execution, leadership, people, digital infrastructure and opportunity creation — brought in when the commercial plan genuinely requires them, not as a bundle.
Recommended starting point
Where the commercial problem is not yet clearly defined, start by diagnosing it rather than buying an intervention.
Flagship commercial engagements
Engagements where Evans Sales Consultancy owns or delivers a major commercial outcome.
Growth Partner
£1,995 + VAT / month + performance fee
Broader commercial growth execution across pipeline, conversion, account growth, markets and sales systems.
ExploreInternational Market Entry
Planning and execution of entry into a new geographic market: prioritisation, route to market, partners, pipeline and commercial learning.
ExploreFractional Commercial Leadership
Senior commercial ownership — strategy, pipeline, people, forecasting and accountability — without a full-time Sales Director appointment.
ExploreExecutive Recruitment
Permanent, interim and fractional recruitment for senior and board-level leadership roles across general management, commercial, finance, operations and technical.
ExploreInternational & Commercial Recruitment
Commercial and technical hiring built around the market task: Country Managers, business development, export sales, regional and technical sales roles.
ExploreDigital Infrastructure
The commercial digital architecture a business sells and expands through: service and market architecture, multilingual estates, search, tools, conversion and measurement.
ExploreDigital Infrastructure
A first-class commercial capability for UK growth and international expansion — led by the market, buyer and sales process rather than by design trends.
Digital Infrastructure
The parent commercial service: websites, visibility, authority, tools, conversion and measurement working as one system.
ExploreUK Digital Infrastructure
For established UK businesses whose digital presence no longer supports the business they have become.
ExploreMarket Entry Digital Infrastructure
Country, language, search and conversion architecture for international expansion.
ExploreOur international expansion system
Focused commercial services
Defined services for a specific commercial need, where a full flagship engagement is not what the business requires.
Opportunity Engine
From £795 + VAT / month
Researched, trigger-led opportunities: organisations where something has happened that gives you a commercial reason to make contact now.
ExploreAuthority Content Engine
From £1,495 + VAT / month
Substantial, researched B2B authority content built around real buyer questions, search structure and answer readiness.
ExploreCommercial Website Audit
£595 + VAT · Fixed fee
A one-off commercial diagnosis of whether the website supports how the business actually sells — not a technical SEO report.
ExploreSearch & AI Visibility
From £495 + VAT / month
Ongoing monitoring of whether the business appears in search results and AI answers for the questions buyers actually ask — with a managed level that acts on the findings.
ExploreDistributor & Partner Search
£3,500 + VAT per market
Research and intelligence on credible distributors and partners in one target market, with the strongest candidates profiled in depth.
ExploreInternational SEO & Localisation
£2,995 + VAT · Fixed project
Commercial localisation of a fundamentally strong website into one market and one principal language across the core commercial pages.
ExploreMarket-Entry Landing Estate
From £4,995 + VAT
A substantial market-specific commercial estate for one market: more than localisation, less than a full digital infrastructure rebuild.
ExploreWider commercial capability
Sales Growth & Business Development
Hands-on commercial activity: prospecting, sales visits, quoting and the pipeline rhythm that makes revenue predictable.
ExploreGrowth Partner
£1,995 + VAT / month + performance fee
Broader ongoing execution where the growth constraint crosses pipeline, conversion, accounts, markets and sales systems.
ExploreSales Strategy & Commercial Planning
Where revenue will come from, how it will be won, and the structure, process and forecasting required to deliver it.
ExploreProject Generation
Developing target organisations, decision-makers and project or specification opportunities over time.
ExploreAI-Enabled Sales & Commercial Systems
Practical AI, automation and digital tooling applied to prospecting, sales operations and commercial visibility.
ExploreCapabilities
Eleven ways we work inside a business.
01
Sales Growth
Hands-on sales growth work: activity, pipeline, sales visits and the commercial rhythm that makes revenue predictable.
Explore02
Growth Partner
Broader commercial growth execution across pipeline, conversion, accounts, markets and sales systems.
Explore03
Fractional Commercial Leadership
Senior sales leadership without another full-time senior hire. We become part of your leadership team and take responsibility for sales performance.
Explore04
International Market Entry & Expansion
Turning a new territory into a functioning market: assessment, route to market, distributor and partner development, and hands-on commercial representation.
Explore05
Project Generation & Business Development
We identify target organisations, reach decision-makers and develop genuine sales, specification and project opportunities.
Explore06
Sales Strategy
Where revenue is going to come from, how it will be won, and the process, structure and forecasting needed to deliver it.
Explore07
European Market Development
Country prioritisation, routes to market and local commercial relationships across European territories — sequenced, not launched everywhere at once.
Explore08
Sales Team Development
Training, management, standards and accountability that lift the performance of the people who sell.
Explore09
AI-Enabled Sales & Commercial Systems
Apply AI, automation and practical digital tools to prospecting, sales operations, commercial reporting, customer acquisition and management visibility.
Explore10
International Recruitment
Country Managers, Sales Directors and technical commercial people recruited for the task a market genuinely presents — into the UK, and out of the UK into Europe and North America.
Explore11
Digital Infrastructure
Commercial websites, search visibility, authority content, useful tools, lead journeys and measurement for UK growth and international expansion.
ExplorePractical sales expertise. Where it matters.
01
Sales Growth
New Business Development
Targeted prospecting, outreach and sales visits that put your business in front of the right buyers.
Customer Reactivation
Bringing lapsed and dormant accounts back into the pipeline before chasing new names.
Sales Strategy
Deciding where growth will actually come from — sectors, accounts, products and territories.
02
Sales Performance
Sales Team Training
Practical training on qualifying, questioning, quoting, negotiating and closing. Not theatre.
Sales Management
Standards, one-to-ones, targets and accountability so performance is managed, not hoped for.
Sales Performance
The numbers behind the effort: activity, conversion, average order value and win rate.
03
Commercial Infrastructure
Sales Process
A defined route from enquiry to order that your team will actually follow.
CRM & Pipeline
A CRM that reflects reality and a pipeline you can forecast from with confidence.
Commercial Strategy
Pricing, margin, proposition and channel decisions that hold up commercially.
04
Demand Generation & PPC
Demand Generation & PPC
Google Ads strategy, campaign management and lead generation judged on cost per qualified lead, not clicks.
Website Conversion
Turning the enquiries your traffic should already be producing into conversations your team can sell from.
Marketing Strategy & Collateral
Campaign planning, targeting, proposition and sales material built for commercial effect rather than appearance.
05
Market Expansion
Market Expansion
Moving into adjacent sectors and territories without diluting what already works.
UK Market Entry
Route to market, distributor development and commercial representation across the UK.
European Market Entry
Partner identification, channel development and territory building across Europe.
The complete commercial journey
Sales doesn’t start when the phone rings.
A strong sales operation needs a consistent flow of the right opportunities.
Evans Sales Consultancy combines practical sales expertise with demand generation, PPC strategy and conversion optimisation to improve the complete journey from attracting a prospect to winning the customer.
Marketing agencies stop once a lead exists. Most sales consultants only start once a lead exists. We look at the entire commercial journey, not just one part of it.
01
Attract
Traffic
Getting in front of businesses that are already looking, through search, advertising and demand generation.
02
Generate
Enquiry
Turning attention into enquiries — landing pages, messaging, calls to action and forms that work.
03
Convert
Opportunity → Sale
Follow-up, qualification, quoting and sales process that turn enquiries into orders.
04
Grow
Revenue
Account development, pricing and repeat business that compound what has already been won.
From first click to closed sale.
Need senior sales leadership rather than another project?
A Fractional Sales Director gives you Sales Director capability — strategy, pipeline, people and performance — for one or two days a week.
Not sure whether this fits your business?
See the sectors and stages of business Evans Sales Consultancy typically works with, and where the fit tends to be weaker.
We don’t just tell you what to do.
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
- 01
Diagnose
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
- 02
Build
Create the sales strategy, process and structure the business needs to sell consistently.
- 03
Execute
Get involved in the activity that creates opportunities and revenue, alongside your team.
- 04
Improve
Measure performance, identify weaknesses and keep improving what the numbers show.
Evidence
Related case studies
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
From £0 to £2.2m across three new markets in 12 months
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian manufacturer with no route into the UK market
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
Building a UK distributor network for a German manufacturer
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
Opening up Scotland and the North of England for a major UK supplier
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Taking a regional engineering business from £1.5m to £3.2m turnover
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
From £2.2m to £4.6m turnover in 18 months
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
From £0 to £1.4m UK turnover in nine months
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
Growing an established business from £6.8m to £11.5m
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Sales Growth · Commercial Development · Glazing · High Wycombe, Buckinghamshire → United Kingdom — South East
From local glazing work towards larger commercial opportunities
Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans Sales Consultancy helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.
2 years Commercial consultancy
Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East
Building a broader home-improvement proposition and expanding into London
Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.
3 years Commercial growth support
Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade
Building repeat trade demand beyond the local market
Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans Sales Consultancy helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.
9 months Trade sales development
How we work
Both, and the second is the point. We build the sales strategy and process, then get involved in prospecting, sales visits, quoting and pipeline reviews so the plan actually gets used.
Most work runs over several months, usually one or two days a week. Diagnosis takes a few weeks; building and executing takes longer because it involves the people who have to keep doing it.
Yes. A large share of the businesses we work with sell through the owner and one or two others. Often the first job is to make selling somebody's actual role.
Almost always. Replacing a CRM rarely fixes anything on its own. We would rather make the one you already pay for reflect reality.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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