Focused commercial service — ongoing
Search & AI Visibility
Buyers now find suppliers through search results and through AI answers, often before anyone speaks to a salesperson. This service monitors whether your business is present in those answers for the questions your buyers actually ask — and, at the managed level, improves the pages you already have so that it is.
It is a monthly service for a business whose website is already commercially sound. It is not the way to fix a site that cannot support how you sell.
What is measured
- Buyer questions, not keyword lists
- Presence in AI answers and citations
- Competitor presence on the same questions
- Coverage gaps worth closing
- Enquiries that follow, where tracking allows
Two levels
Know what is happening, or have it acted on
Monitor
£495 + VAT / month
You want to know what is actually happening.
- Tracked buyer questions across search and AI answer engines
- Where your pages appear, and where competitors appear instead
- Whether your business is cited in AI answers to commercial questions
- A short monthly written read: what moved, what did not, what it means
- Clear identification of unanswered buyer questions and coverage gaps
Managed
£1,495 + VAT / month
You want the findings acted on, not just reported.
- Everything in Monitor
- Prioritised monthly improvement work on existing commercial pages
- Metadata, structure, internal linking and answer-readiness fixes
- Improvements to how existing pages answer real buyer questions
- A monthly call on commercial interpretation, not vanity metrics
Three-month initial term, then monthly rolling with one month’s notice.
What this is not
- It is not the initial digital architecture. Where the site cannot support how the business sells, that is Market Entry Digital Infrastructure.
- It is not a generic SEO retainer sold on rankings and traffic volume.
- It is not a content production programme. Sustained authority content is the Authority Content Engine.
- It is not a one-off diagnosis. That is the Commercial Website Audit.
Said plainly
- Nobody can guarantee a position in an AI answer. Answer engines change their behaviour without notice and without a published ranking model.
- What can be done is to track what is actually happening, to make the site genuinely easy to answer from, and to be honest each month about what changed.
- Visibility is not the commercial objective. Qualified enquiries from the right kind of buyer are. Reporting is framed that way.
Before you enquire
Where monitoring usually points next
Monitoring identifies the problem; it does not decide the remedy. Depending on what it shows, one of these is normally the right next step — none of them is automatic.
Report or guide
The International Digital Market Entry Report 2027
How buyers in unfamiliar markets search, assess and shortlist suppliers online — useful context for what visibility is worth pursuing.
The International Digital Market Entry Report 2027If the requirement is different
Where monitoring shows whole buyer questions are unanswered anywhere on the site.
Authority Content EngineWhere the underlying architecture is the limiting factor rather than the content on it.
Market Entry Digital InfrastructureEnquiry
Discuss visibility monitoring
Tell us the website, the markets that matter and the buyer questions you believe you should be found for. Tom Evans will come back personally on whether monitoring is the right thing to buy now, or whether something else should come first.
Rather talk it through first?
Search & AI Visibility — questions
Monitor tells you what is happening: tracked buyer questions, visibility in search and AI answers, citation behaviour and gaps. Managed adds the monthly improvement work on the pages you already have. If you have an internal marketing resource who can act on findings, Monitor is often enough.
Not necessarily. If the site is commercially sound, monitoring and incremental improvement are the right level. If it cannot support the way the business sells, monitoring will only document the problem — Market Entry Digital Infrastructure is the correct service in that case. The Commercial Website Audit answers that question directly.
No, and any supplier who guarantees it is overselling. What is within our control is coverage of the questions your buyers actually ask, the clarity and structure of the answers on your site, and honest measurement of what follows.
No. Managed improves the pages you already have. Where monitoring shows that whole buyer questions are unanswered anywhere on the site, the Authority Content Engine is the service that produces that content — and it is only worth buying where a genuine gap exists.
Three months initially, then monthly rolling with one month's notice. Visibility work shows very little in the first weeks; three months is the shortest period over which the reporting means anything.
Yes, where a localised estate already exists. Monitoring can be set up per market and per language. Where a market has no localised presence yet, International SEO & Localisation is the piece of work that creates something to monitor.