Leeds
Sales strategy, commercial leadership and business development for manufacturers, engineering firms and B2B businesses across West Yorkshire.
Leeds sits at the centre of one of the most balanced regional economies in the UK. Manufacturing and engineering across West Yorkshire, construction and building products, a substantial professional and financial services base in the city, and a steadily growing technology sector.
For B2B businesses that mix creates a broad local market and a wide natural trading area — the M1 and M62 put Sheffield, Manchester and the North East inside a comfortable working radius. The businesses that grow fastest are usually the ones that treat that geography as a planned territory rather than wherever the last enquiry came from.
Most of the Yorkshire businesses that come to us are well run operationally and under-structured commercially: strong products, long-standing customers, and a sales function that has never had the same design attention as production or finance.
Established West Yorkshire manufacturers selling technical products into national and export customers.
Businesses selling through contractors, distributors and specification routes across the North.
Service firms where growth depends on business development discipline rather than marketing spend.
Scaling B2B technology businesses needing structure, process and senior sales leadership.
Evans Sales Consultancy is UK based and works with businesses nationally. We do not operate an office or a local team in Leeds — clients get a senior commercial practitioner working in their business on agreed days, not a regional account manager.
A handful of customers carry most of the revenue, and new business activity has quietly become account management.
The sales patch reflects where the business has always sold, not where the best opportunities now sit.
Proposals go out and are chased when someone remembers. In most businesses this is the largest single source of lost revenue.
Commercial diagnosis and a prioritised sales growth plan
Sales strategy and target account selection across Yorkshire and the wider North
Fractional Sales Director leadership for businesses without a commercial director
New business development and project generation alongside your team
Sales process, quoting and follow-up structure
Sales training, targets and management rhythm for existing salespeople
The first stage is an assessment of the commercial operation, usually including time with the sales team, a look at pipeline and quote data, and a written view of what should change first.
The engagement that follows is practical and continuous — typically one or two days a week over several months, which is long enough for new commercial habits to hold.
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
No. Evans Sales Consultancy is a UK business with no offices outside its own base, and we do not claim a local team. Work is delivered through a mix of on-site days and structured remote working, and most engagements involve regular days in the business.
Typically established businesses between roughly £1m and £20m turnover, with either a small sales team or an owner currently carrying the sales load.
Training is often part of it, but the work is broader: strategy, structure, pipeline and hands-on business development as well as developing the people doing the selling.
Entering the UK from overseas?
This page is for established businesses trading in the UK. If you are an overseas manufacturer or business looking to establish a commercial presence in Britain, that is a different piece of work.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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