Formal consultancy engagement
Crucial Engineering
Two-year consultancy engagement
Bradford engineering business grown into national accounts — Yorkshire regional experience directly relevant to Leeds manufacturers.
Leeds
Sales consultancy for Leeds and Yorkshire businesses.
Sales strategy, commercial leadership and business development for manufacturers, engineering firms and B2B businesses across West Yorkshire.
Prefer to speak directly?
North West based, supporting businesses across Cumbria and the North of England.
West Yorkshire
Leeds sits at the centre of one of the most balanced regional economies in the UK. Manufacturing and engineering across West Yorkshire, construction and building products, a substantial professional and financial services base in the city, and a steadily growing technology sector.
For B2B businesses that mix creates a broad local market and a wide natural trading area — the M1 and M62 put Sheffield, Manchester and the North East inside a comfortable working radius. The businesses that grow fastest are usually the ones that treat that geography as a planned territory rather than wherever the last enquiry came from.
Most of the Yorkshire businesses that come to us are well run operationally and under-structured commercially: strong products, long-standing customers, and a sales function that has never had the same design attention as production or finance.
Selected commercial experience
Commercial experience relevant to Leeds & West Yorkshire
A selection of formal consultancy engagements and commercial-impact relationships with relevance to businesses in and around Leeds.
The businesses below include both formal consultancy engagements and commercial involvement through supply, distribution or market development. The relationship type is shown on each card so the distinction is clear.
Commercial impact in practice
Dortech Direct
Distribution + marketing
Huddersfield-based distributor with sales and marketing activity across Yorkshire and the North.
Formal consultancy engagement
Trade Sliders
National trade-customer development
Yorkshire-based trade customer development programme with direct relevance to Leeds distributors and merchants.
Formal consultancy engagement
BM Architectural
Sales-growth support
Sheffield building-products business grown through structured sales process and national account development.
Formal consultancy engagement
D&I Home Improvements / D&I Window Solutions
Sales-growth support
Barnsley business supported to grow through disciplined sales process and account development — relevant across South Yorkshire.
The businesses we work with in and around Leeds
Manufacturing & engineering
Established West Yorkshire manufacturers selling technical products into national and export customers.
Construction & building products
Businesses selling through contractors, distributors and specification routes across the North.
Professional & B2B services
Service firms where growth depends on business development discipline rather than marketing spend.
Technology & digital
Scaling B2B technology businesses needing structure, process and senior sales leadership.
Evans Sales Consultancy is UK based and works with businesses nationally. We do not operate an office or a local team in Leeds — clients get a senior commercial practitioner working in their business on agreed days, not a regional account manager.
What usually holds sales back
01
Long-standing accounts, flat growth
A handful of customers carry most of the revenue, and new business activity has quietly become account management.
02
Territory decided by habit
The sales patch reflects where the business has always sold, not where the best opportunities now sit.
03
Quotes without a follow-up system
Proposals go out and are chased when someone remembers. In most businesses this is the largest single source of lost revenue.
Who this is for
Who this is genuinely right for in Leeds and Yorkshire
The Yorkshire businesses we help share a common shape, regardless of sector.
Established West Yorkshire manufacturers
Businesses with a technical product and long-standing customers, where new business activity has quietly turned into account management.
Building product and construction supply businesses
Companies selling through contractors, distributors and specification routes across the North that need a wider, more deliberate territory.
Professional and B2B service firms
Considered services where growth depends on business development discipline that the business has never had time to build.
Scaling B2B technology companies
Yorkshire technology businesses that need structure and senior sales leadership to move past ad hoc selling.
This is not suited to pre-revenue startups, consumer-facing retail, or businesses wanting a marketing agency, a lead-generation subscription or a recruiter to fill a vacancy.
Where we add most value in Yorkshire
Commercial diagnosis and a prioritised sales growth plan
Sales strategy and target account selection across Yorkshire and the wider North
Fractional Sales Director leadership for businesses without a commercial director
New business development and project generation alongside your team
Sales process, quoting and follow-up structure
Sales training, targets and management rhythm for existing salespeople
How we work
The first stage is an assessment of the commercial operation, usually including time with the sales team, a look at pipeline and quote data, and a written view of what should change first.
The engagement that follows is practical and continuous — typically one or two days a week over several months, which is long enough for new commercial habits to hold.
Sectors we know well around Leeds
Sector experience is national rather than local. These pages set out the commercial detail in full.
Sales support in Leeds — straight answers
How do you help when growth has flattened out with the same accounts?
By separating account management from new business, then building a target list and outbound process for the accounts and sectors that aren't yet being worked. Most Yorkshire businesses we see have healthy retention and almost no structured new-business activity, which is the gap that stalls growth.
Is our business too small to justify a Fractional Sales Director?
Not necessarily. A fractional arrangement exists precisely for businesses that need senior commercial leadership but not a full-time salary. The Fractional Sales Director Cost Calculator is a useful starting point for weighing that against a permanent hire for your own size of business.
What changes in the first 90 days of an engagement?
Typically a commercial assessment is completed, a target account list is agreed, quoting and follow-up discipline is tightened, and business development activity is already under way. It is deliberately practical rather than a long planning phase before anything visible happens.
Can you convert leads we already generate through marketing or PPC better than we do now?
Often, yes. Many Leeds businesses generate reasonable enquiry volume but lack a fast, consistent follow-up process, so a meaningful share of paid and organic leads are lost to slow response rather than a weak product or a poor offer.
Evidence
Client results
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Taking a regional engineering business from £1.5m to £3.2m turnover
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
From £2.2m to £4.6m turnover in 18 months
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
Growing an established business from £6.8m to £11.5m
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Commercial impact in practice
Commercial involvement in and around Leeds
Alongside formal consultancy, Tom Evans has supplied, distributed and advised businesses relevant to West Yorkshire.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Commercial impact · Huddersfield, West Yorkshire
Dortech Direct
A Huddersfield supply relationship that grew into distribution, customer acquisition and marketing development.
Distribution + marketing
Commercial impact · Newcastle & the North East
Westline
A North East distributor relationship that extended into broad marketing and sales strategy support over roughly two years.
Distributor + sales & marketing
Commercial impact · United Kingdom
Glass Tech / HGW Solutions
Glass and balustrade supply alongside advice on commercial and operational matters.
Supply + operational advice
How engagements work
What happens if a Leeds business gets in touch
Engagements in Leeds and Yorkshire typically run at one or two days a week over several months on a fractional or retained basis, agreed after the initial assessment. Fees are set against that agreed scope, never against a standard rate card.
- 01
An initial conversation
A direct discussion about where revenue comes from today, what has stalled and what you want the business to look like commercially in twelve to twenty-four months.
- 02
A commercial assessment
A structured look at lead generation, pipeline, conversion, follow-up, pricing discipline and sales management — based on your numbers rather than assumptions.
- 03
A recommended route
You receive a clear view of what should change, in what order, and whether that is best delivered as a defined project, fractional sales leadership or focused business development.
- 04
Delivery, then handover
Most engagements run over several months at one or two days a week — long enough for new habits to hold, with the intention that your own people carry them afterwards.
Tools
Useful before you call
Three ways to get a clearer commercial picture before committing to anything. Each one is genuinely useful on its own.
Build my UK sales growth plan
Answer a few questions about how sales are run today and receive a short, personalised plan: what is holding growth back, the sales structure that fits and a practical first 90 days.
Sales growth assessment
A structured commercial review of lead generation, pipeline, conversion and follow-up, with the findings and the recommended route set out plainly.
Fractional Sales Director cost calculator
Compare the true cost of a full-time Sales Director with fractional commercial leadership, using your own salary, package and on-cost assumptions.
Practical reading
Thinking relevant to Leeds businesses
Evans Opportunity Engine
Looking for live commercial opportunities in Leeds?
The Evans Opportunity Engine identifies businesses where current events — investment, projects, contract awards, appointments or supplier changes — create a genuine reason to approach, with the buyer identified and the approach written.
Explore Opportunity Engine
From £995 + VAT / month
Leeds — common questions
No. Evans Sales Consultancy is UK based in Cumbria and does not operate a local office or team in Leeds or Yorkshire more widely. Work is delivered through agreed on-site days combined with structured remote working, so activity continues consistently between visits.
Typically established businesses between roughly £1m and £20m turnover, with either a small sales team or an owner currently carrying the sales load.
Training is often part of it, but the work is broader: strategy, structure, pipeline and hands-on business development as well as developing the people doing the selling.
The role is usually to provide the strategy, targets and management rhythm the existing team is missing, plus hands-on business development capacity, rather than replacing anyone. Most engagements involve working directly with the current sales team, not around it.
Yes. There is no Evans office or team based in Leeds, and work is delivered through agreed on-site days plus structured remote working between visits, so activity does not depend on constant physical presence.
Yes. Established West Yorkshire manufacturers selling technical products into national and export customers are a core part of the client base described on this page.
Yes. The M1 and M62 put Sheffield, Manchester and the North East within a comfortable working radius, and building a deliberate wider-Yorkshire or Northern territory is common early-stage work.
Nearby
Entering the UK from overseas?
This page is for established businesses trading in the UK. If you are an overseas manufacturer or business looking to establish a commercial presence in Britain, that is a different piece of work.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
Prefer to speak directly?