Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade
Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.
Client / sector
Trade Sliders — Sliding doors & fitted wardrobes — trade supply
Location
Yorkshire
Market
United Kingdom — national trade
Service provided
Sales Growth, Business Development, Sales Strategy, Project Generation
Trade Sliders manufactures and supplies sliding-door and fitted-wardrobe products to trade customers from its Yorkshire base.
The commercial challenge in this kind of business is rarely enquiry volume. It is the quality of the account behind the order. A single consumer-driven order is worth a fraction of a trade customer who buys repeatedly, month after month.
The objective was therefore to develop regular-buying trade accounts across the UK rather than simply take more isolated orders.
01
The starting point was target selection: identifying the type of trade customer capable of buying wardrobe work regularly, rather than pursuing whoever happened to enquire.
02
Prospecting was extended beyond the local market to trade customers across the UK, so the business was not limited by geography in how many suitable accounts it could reach.
03
Direct business development into those accounts — approaching them, opening the commercial conversation and helping the business win wardrobe work with them.
04
The emphasis throughout was repeatability. Winning a regular-buying account is worth considerably more than winning an order, and the commercial activity was structured around that.
9 months
Trade sales development
UK-wide
Trade prospect development
Repeat demand
Regular-buying accounts targeted
Over approximately nine months, Evans helped Trade Sliders win wardrobe work with regular-buying trade customers across the UK.
The commercial focus moved from isolated orders towards accounts capable of buying repeatedly.
No turnover, account numbers or order values are published for this engagement; none were supplied for publication.
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