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Sales Growth · Commercial Development · Glazing · High Wycombe, BuckinghamshireUnited Kingdom — South East

From local glazing work towards larger commercial opportunities

Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.

Kingsmead Glass & Glazing logo

Client / sector

Kingsmead Glass & Glazing — Glazing, windows & doors

Location

High Wycombe, Buckinghamshire

Market

United Kingdom — South East

Service provided

Sales Growth, Sales Strategy, Business Development, Project Generation

The challenge

Kingsmead Glass & Glazing is a High Wycombe glazing business whose public proposition covers glazing services, windows, doors, aluminium and uPVC products, bi-folds and repair and replacement work across Buckinghamshire and the surrounding area.

The capability was not in question. The commercial question was different: how a capable local glazing business develops a stronger commercial proposition and starts winning more substantial work rather than remaining dependent on straightforward local jobs.

That is a sales-strategy and business-development problem, not a marketing one. It requires deciding what the business sells commercially, who it approaches, and how those opportunities are pursued.

The objective

  • Refine the commercial offering so the business could compete for larger work.
  • Develop activity beyond straightforward local glazing jobs.
  • Identify and pursue commercial opportunities deliberately rather than reactively.
  • Strengthen how opportunities were approached, so more of them converted.

What we did

01

Refining the commercial offering

Worked with the business on what it was actually selling commercially — the proposition presented to commercial buyers, rather than the domestic glazing offer that already worked locally.

02

Opportunity development

Helped identify commercial opportunities worth pursuing and supported the business in going after them, including opportunities involving organisations such as Audas and Meldrum. Those organisations were commercial opportunities the engagement helped pursue — they were not Evans clients.

03

A more deliberate commercial approach

Strengthened how opportunities were approached: which customers and project types to target, how to position the business against them and how to carry a commercial conversation through to a decision.

04

Winning commercial work

Supported the business directly in pursuing and winning commercial work, giving Kingsmead a route into projects broader than its established local base.

The outcome

2 years

Commercial consultancy

Commercial

Focus developed beyond local glazing work

Proposition

Commercial offering refined

Over approximately two years of consultancy support, Kingsmead developed a broader commercial focus alongside its established glazing work.

The business had a stronger, more deliberate approach to pursuing commercial opportunities, and Evans supported it in winning commercial work, including opportunities involving organisations such as Audas and Meldrum.

No turnover, contract values or performance figures are published for this engagement; none were supplied for publication.

Evidence

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