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Evans Sales Consultancy - international sales growth, market entry and expansionEvans Sales Consultancy
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Sales Growth · Sheffield, South YorkshireUnited Kingdom

Growing an established business from £6.8m to £11.5m

BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.

BM Architectural logo

Client / sector

BM Architectural — Balustrades & architectural products

Location

Sheffield, South Yorkshire

Market

United Kingdom

Service provided

Sales Growth, Sales Strategy, Business Development, Project Generation

The challenge

BM Architectural is an established Sheffield-based business working across balustrades and architectural products. At the start of the engagement it was already turning over approximately £6.8 million.

The question was not how to build a business from nothing. It was how to take a substantial, established operation and create its next stage of commercial growth.

The company wanted to expand its balustrade sales, win additional customers and broaden the range of opportunities it could realistically pursue — which meant looking at both the customer base and what the business was able to sell into it.

The objective

  • Expand balustrade sales from the existing commercial base.
  • Win additional customers and develop new commercial relationships.
  • Broaden the architectural proposition beyond existing activity.
  • Introduce additional products and project opportunities capable of carrying further growth.

What we did

01

Commercial growth strategy

Worked with BM Architectural to identify where the next stage of growth could realistically come from for an already established business — building on existing strengths while looking at new customers, additional project opportunities and a broader architectural offer.

02

Customer development

Helped the business identify and win additional customers, supporting proactive business development aimed at creating genuine commercial relationships and revenue opportunities rather than a list of contacts.

03

Balustrade sales growth

Supported the company's objective of expanding balustrade sales, developing the pipeline and customer opportunities around the existing core proposition.

04

Establishing the architectural division

Helped identify the opportunity for a dedicated architectural division and supported its establishment, allowing BM Architectural to pursue a wider range of architectural opportunities than its existing commercial activity allowed.

05

Expanding the product proposition

Helped identify and introduce additional architectural products and commercial opportunities, including glass canopies, broadening what could be offered to both existing and new customers. Evans' role here was commercial — identifying and developing the opportunity, not designing the products.

06

Project & business development

Turned the broader proposition into commercial activity: new customers, new opportunities, architectural projects and a stronger sales pipeline supporting the growth of an already substantial business.

The outcome

£6.8m → £11.5m

Turnover in 24 months

+69%

Approximate turnover growth

24 months

Growth period

New division

Architectural capability established

Over approximately 24 months, BM Architectural's turnover increased from around £6.8m to £11.5m as the business expanded its customer base, sales activity and architectural proposition — approximately 69% growth.

Evans Sales Consultancy supported the commercial strategy, customer development and expansion activity behind this period of growth.

The business ended the period with new customers, a dedicated architectural division and a broader product proposition including glass canopies.

Evidence

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