01
Generate
Create more genuine sales and project opportunities — target account identification, business development, prospecting, sales visits, demand generation and customer reactivation.
Evans Sales Consultancy
Sales growthfor ambitiousUK businesses.
Based in Cumbria. Working across the UK.
We help ambitious businesses generate more opportunities, convert more customers and build commercial systems that produce predictable revenue.
Your business may nothave a sales problem.
It may have a sales system problem.
Many businesses have a good product, strong reputation and plenty of potential.
But growth starts to stall when sales depend on the owner, opportunities aren’t followed up consistently, pipelines aren’t visible and salespeople aren’t held to clear standards.
That’s where Evans Sales Consultancy comes in. We identify what’s preventing growth and help build the commercial structure to fix it.
Project generation & business development
Need more projects?
We go and find them.
Some businesses don’t have a delivery problem. They have a pipeline problem.
They have the people, products, expertise and capacity to take on more work, but not enough of the right opportunities coming through the door.
Evans Sales Consultancy can work as an extension of your commercial team to identify target organisations, reach the right decision-makers, open conversations and develop genuine sales and project opportunities.
Not bought leads. Not a database. Real business development.
01
Target
Define the customers, sectors, territories, project types and contract values worth pursuing.
02
Identify
Find the businesses, projects, organisations and decision-makers that represent genuine commercial opportunities.
03
Engage
Approach relevant decision-makers directly and start commercial conversations.
04
Qualify
Understand requirement, timing, budget, commercial fit and decision-making process.
05
Develop
Build the opportunity rather than simply passing over a contact name.
06
Introduce
Bring qualified opportunities into your internal sales or technical team and support progression where required.
You’ve built the capacity.
Now let’s fill it.
If your business has capacity for more customers, contracts or projects, Evans can help build the pipeline required to support that growth.
Where this works
Businesses that sell considered, high-value work.
- Engineering
- Installation Businesses
Three ways we help businesses grow.
02
Convert
Improve how effectively opportunities become customers and revenue: sales process, follow-up, quoting, qualification, CRM and commercial discipline.
03
Scale
Build the strategy, people, systems and market presence required for sustainable growth — sales leadership, training, structure and new territories.
Capabilities
Seven ways we work inside a business.
01
Sales Growth
Hands-on sales growth work: activity, pipeline, sales visits and the commercial rhythm that makes revenue predictable.
Explore02
Fractional Sales Director
Senior sales leadership without another full-time senior hire. We become part of your leadership team and take responsibility for sales performance.
Explore03
Project Generation & Business Development
We identify target organisations, reach decision-makers and develop genuine sales and project opportunities for businesses that need more pipeline.
Explore04
Sales Strategy
Where growth comes from, how it will be won, and the sales process and CRM structure needed to deliver it.
Explore05
Sales Team Development
Training, management, standards and accountability that lift the performance of the people who sell.
Explore06
Demand Generation & PPC
We build and manage inbound acquisition strategies including PPC, campaign strategy, landing pages and conversion optimisation.
Explore07
Market Expansion
New sectors, territories, distributors and partners across the UK and Europe — route to market built deliberately.
ExploreThe complete commercial journey
Sales doesn’t start when the phone rings.
A strong sales operation needs a consistent flow of the right opportunities.
Evans Sales Consultancy combines practical sales expertise with demand generation, PPC strategy and conversion optimisation to improve the complete journey from attracting a prospect to winning the customer.
Marketing agencies stop once a lead exists. Most sales consultants only start once a lead exists. We look at the entire commercial journey, not just one part of it.
01
Attract
Traffic
Getting in front of businesses that are already looking, through search, advertising and demand generation.
02
Generate
Enquiry
Turning attention into enquiries — landing pages, messaging, calls to action and forms that work.
03
Convert
Opportunity → Sale
Follow-up, qualification, quoting and sales process that turn enquiries into orders.
04
Grow
Revenue
Account development, pricing and repeat business that compound what has already been won.
From first click to closed sale.
We don’t just tell you what to do.
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
- 01
Diagnose
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
- 02
Build
Create the sales strategy, process and structure the business needs to sell consistently.
- 03
Execute
Get involved in the activity that creates opportunities and revenue, alongside your team.
- 04
Improve
Measure performance, identify weaknesses and keep improving what the numbers show.
Practical sales expertise. Where it matters.
01
Sales Growth
New Business Development
Targeted prospecting, outreach and sales visits that put your business in front of the right buyers.
Customer Reactivation
Bringing lapsed and dormant accounts back into the pipeline before chasing new names.
Sales Strategy
Deciding where growth will actually come from — sectors, accounts, products and territories.
02
Sales Performance
Sales Team Training
Practical training on qualifying, questioning, quoting, negotiating and closing. Not theatre.
Sales Management
Standards, one-to-ones, targets and accountability so performance is managed, not hoped for.
Sales Performance
The numbers behind the effort: activity, conversion, average order value and win rate.
03
Commercial Infrastructure
Sales Process
A defined route from enquiry to order that your team will actually follow.
CRM & Pipeline
A CRM that reflects reality and a pipeline you can forecast from with confidence.
Commercial Strategy
Pricing, margin, proposition and channel decisions that hold up commercially.
04
Demand Generation & PPC
Demand Generation & PPC
Google Ads strategy, campaign management and lead generation judged on cost per qualified lead, not clicks.
Website Conversion
Turning the enquiries your traffic should already be producing into conversations your team can sell from.
Marketing Strategy & Collateral
Campaign planning, targeting, proposition and sales material built for commercial effect rather than appearance.
05
Market Expansion
Market Expansion
Moving into adjacent sectors and territories without diluting what already works.
UK Market Entry
Route to market, distributor development and commercial representation across the UK.
European Market Entry
Partner identification, channel development and territory building across Europe.
Fractional Sales Director
Need a Sales Director?
You may not need one full-time.
Some growing businesses reach the point where sales needs genuine senior leadership, but another full-time director isn’t necessarily the right answer.
Evans Sales Consultancy can work as your Fractional Sales Director, becoming part of the leadership team and taking responsibility for sales strategy, people, pipeline, performance and commercial growth.
This isn’t simply an occasional strategy meeting. It’s experienced, hands-on sales leadership structured around what your business actually needs.
How it fits
- Owner / MD
- Fractional Sales Director
- Sales Team
- Pipeline
- Revenue
Evans sits inside your commercial structure.
Sales StrategySales Team LeadershipPipeline & ForecastingKPIs & PerformanceBusiness DevelopmentSales & Marketing AlignmentCommercial Growth
Senior sales leadership.
Without another full-time senior hire.
For ambitious businesses that need someone to genuinely own sales.
Built for businesses that are ready to sell more.
UK SMEs and established businesses
We work with ambitious businesses that have a strong proposition but know their sales operation could be performing better.
- Manufacturers
- Construction businesses
- Building product companies
- Professional services
- Distributors
- Technology businesses
- Specialist B2B companies
- Growing owner-managed businesses
These are the sectors we know best. They are not a restriction — if your business sells something considered, to other businesses, the same principles apply.
Based in Cumbria. Working across the UK.
Cities shown represent geographic capability, not office locations. European markets are supported through market expansion work.
Sector expertise
Solar. Battery. Heat pumps. EV.
Commercial growth across renewable energy.
Evans Sales Consultancy supports renewable-energy businesses across Solar PV, battery storage, Air Source Heat Pumps, EV charging and associated technologies.
From generating commercial projects and developing new markets to improving residential lead generation, sales conversion and cross-selling, we help renewable-energy businesses build stronger commercial engines.
Commercial
- Project generation
- Business development
- Target-account prospecting
- Commercial partnerships
- Market development
- Pipeline development
- Sales strategy
Residential
- Demand generation
- PPC management
- Website conversion
- Lead management
- Sales conversion
- Cross-selling
- Customer reactivation
Based in Cumbria.
Built to work anywhere.
Evans Sales Consultancy is based in Cumbria and works with ambitious businesses across the UK.
Whether we’re developing sales strategy, generating projects, managing PPC, strengthening sales teams or opening new markets, our role is determined by the commercial challenge, not the postcode.
- North West
- North East
- Yorkshire
- Midlands
- London & South East
- Scotland
- Wales
- South West
Experience
Built from experience, not theory.
Tom Evans — Sales Director | Commercial Strategist | Business Development Specialist
I have spent my career in sales roles where the number mattered — building pipelines, winning new accounts, managing sales teams and running commercial operations for businesses that make and distribute real products.
That work has mostly been with manufacturers, distributors and specialist B2B businesses: developing new markets, improving sales processes, training and managing salespeople, and growing revenue in territories that had been left to look after themselves.
I started Evans Sales Consultancy because a lot of good businesses do not need another strategy document. They need someone who will look honestly at what is happening in their sales operation, build something workable, and then get involved in making it happen.
Case studies
Proven in practice.
Real businesses. Real commercial challenges. Real sales work.
Markets entered, distributor networks built and new customers won through direct business development. Real client work, described as it happened. No figure is published that cannot be evidenced.
UK Market Entry
A Scandinavian manufacturer with no route into the UK market
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development
Building a UK distributor network for a German manufacturer
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development
Opening up Scotland and the North of England for a major UK supplier
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Trusted by manufacturers, suppliers and distributors
Experience across the industry.
- Scandinavian glass manufacturers
- German balustrade manufacturers
- UK balustrade suppliers
- Architectural glass & glazing
- Building products distributors
- Fabricators & installers
- Construction product manufacturers
- European manufacturers entering the UK
How we work
More than advice.
Commercial firepower.
Traditional consultancy often stops at recommendations.
Evans Sales Consultancy can go further.
Depending on the engagement, we can help create the strategy, build the process, generate opportunities, manage campaigns, develop salespeople, open new markets and work alongside your existing team to execute the plan.
- Strategy
- Opportunity
- Pipeline
- Conversion
- Revenue
- Growth
From working out where growth should come from to helping make it happen.
What’s stopping you from selling more?
Not enough opportunities?
Poor conversion?
An inconsistent pipeline?
A sales team that needs direction?
Unused capacity?
A new market you want to enter?
Whatever is constraining growth, the first job is identifying it.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
Prefer to speak directly?