UK | Europe | North America | Australia
Evans Sales Consultancy helps ambitious B2B businesses grow sales, enter new markets and put the right commercial leadership in place — manufacturers, engineering, building-product, technology and specialist B2B companies, and growth businesses where it fits.
Start here
Strengthen pipeline, sales strategy, commercial execution and leadership.
Validate the opportunity, choose the route to market, find partners and build revenue.
Bring in experienced leadership without automatically committing to a full-time permanent hire.
Early-stage business?
Explore Evans for StartupsEvans Opportunity Engine
Evans identifies the opportunities.
Intelligence · £795 + VAT / month — researched live opportunities, buying signals, decision-makers and the recommended approach.
With Managed, Evans starts the conversations.
Managed · £1,495 + VAT / month — outreach, follow-up and early qualification, then genuine conversations handed to your team.
Your salespeople concentrate on closing.
Not a bought lead list. Three-month initial term, then monthly rolling.
Explore Opportunity EngineWhat Evans does
Evans provides the senior commercial leadership your business needs.
More of the right opportunities, and more time for your team to close them.
Senior commercial execution for new and growing international markets.
Evans helps you hire senior leadership — a different service from fractional leadership.
The websites, search visibility and tools your business sells and expands through.
Start here
A focused, fixed-fee commercial review that identifies the real growth constraint, the strongest opportunities and the first 90 days of action.
Commercial Growth Sprint
£1,495 + VAT
Fixed fee
Fractional Commercial Leadership · £2,950 + VAT / month + commission
Some growing businesses reach the point where sales needs genuine senior leadership, but another full-time director isn’t necessarily the right answer.
Evans Sales Consultancy can provide Fractional Commercial Leadership — a fractional Sales Director, becoming part of the leadership team and taking responsibility for sales strategy, people, pipeline, performance and commercial growth.
This isn’t simply an occasional strategy meeting. It’s experienced, hands-on sales leadership structured around what your business actually needs.
How it fits
Evans Sales Consultancy sits inside your commercial structure.
Senior sales leadership.
Without another full-time senior hire.
For ambitious businesses that need someone to genuinely own sales.
Executive recruitment
Senior leadership recruited around the outcome the business actually needs — board level, commercial, finance, operations and technical.
A long-term senior appointment: succession, growth, professionalisation or a genuine functional gap.
Permanent executive recruitmentTime-limited executive leadership for a defined situation, where waiting is the expensive option.
Interim executive recruitmentOngoing senior leadership without a full-time executive appointment.
Fractional executive recruitmentEleven executive roles across general management, commercial and revenue, finance, and operations and technical leadership.
Explore Executive RecruitmentInternational market development
Entering a new country requires considerably more than generating a list of prospects.
Evans Sales Consultancy helps manufacturers and specialist B2B businesses understand new markets, establish the right route to market, build relationships with customers, distributors, contractors, consultants and other decision-makers, and develop commercial opportunities through to revenue.
From initial market assessment through to hands-on representation, the objective is simple: turn a new territory into a functioning market.
Territories shown represent markets in which Evans Sales Consultancy supports or develops international commercial opportunities, not office locations. Evans Sales Consultancy is UK based.
Direct business development, specification and territory work the length of the country, from a base in Cumbria.
Explore United Kingdom →
Experience developing markets and commercial relationships across France, Germany, Scandinavia and wider European territories.
Explore Europe →
Entering the United States and Canada as two separate decisions: assessment, route to market, partner identification and first pipeline.
Explore North America →
Entering Australia state by state: opportunity assessment, landed cost, distribution, agency, direct and specification routes, and partner qualification.
Explore Australia →
Digital Infrastructure in Practice
Commercial websites, search visibility, authority content, useful tools and lead journeys for established UK growth and international expansion — with genuine builds shown separately from client outcome case studies.
B2B commercial consultancy, recruitment and international growth
The platform you are reading: a seventeen-language commercial estate carrying services, markets, recruitment, tools, reports and enquiry routing without becoming incoherent.
Groundworks, civil engineering and construction — Cumbria
A regional groundworks and civil engineering business given a commercial digital estate: service architecture, service-area coverage, planning and cost guidance, plant and equipment, and structured enquiry routes.
Creative intellectual property — fiction series and story world
A multilingual digital estate built around a near-future fiction series: story world, reader journeys, content architecture and atmosphere, in eighteen language editions.
Sports and hospitality interiors — product-led ecommerce concept
A product-led direct-to-consumer proposition being developed around sports and hospitality interiors — brand, product architecture and ecommerce thinking, before any market launch.
How Evans engagements compare
Each level does more than the one before it. You do not have to start at the bottom — start wherever your business actually is.
£1,495 + VAT · fixed fee
A focused commercial intervention: diagnosis, direction and a defined growth plan before committing to ongoing support.
£795 + VAT / month
Intelligence finds the opportunities. Evans researches live opportunities, decision-makers and the approach; your team makes contact and closes.
£1,495 + VAT / month
Managed starts the conversations. Evans also runs outreach, follow-up and early qualification, then hands genuine opportunities to your sales team. Not an outsourced salesperson.
£1,995 + VAT / month + performance fee
Broader commercial growth execution and support, beyond prospecting. Performance fee of 3.5% of qualifying revenue or 10% of gross profit, depending on the agreed model.
£2,950 + VAT / month + 2.5% commission
Evans provides the senior commercial leadership directly — strategy, pipeline, team direction and accountability. Commission applies to qualifying new business where applicable.
£3,950 + VAT / month + 2.5% commission
Senior commercial execution for entering or expanding in international markets. Travel invoiced at cost where applicable.
All prices exclude VAT. Commission and performance fees apply only where stated and agreed.
Commercial results
Figures from published Evans client engagements, stated as the case studies state them. Each engagement is different and past results are not a guarantee of future outcomes.
£0 → £2.2m
New-market turnover across the UK, Germany and France in approximately 12 months
£0 → £1.4m
UK turnover from a standing start in approximately nine months
£1.5m → £3.2m
Turnover growth over approximately 18 months
£6.8m → £11.5m
Turnover growth over approximately 24 months
Client work
Real businesses. Real commercial challenges. Real market development.
Evans Sales Consultancy has experience helping manufacturers and specialist B2B businesses grow — from UK and European market entry and distributor development through to national sales growth, project generation and new revenue streams. Described as it happened — no figure is published that cannot be evidenced.
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Client references
Tom helped us with finding the right companies to work with, both distributors and direct customers.
Lars Tinghuus
Former Export Sales Director, Glassline
Tom helped us see the business from the UK customer’s side and adapt our approach where necessary.
Siggi Strandeng
Export Sales Manager, Glaseksperten
Commercial work with manufacturers, suppliers and distributors
From entering new countries to building new divisions, routes to market and revenue streams, our work is focused on creating measurable commercial growth.
International market entry
Building commercial operations and revenue in new countries.
Sales & revenue growth
Helping established businesses create their next stage of growth.
Route-to-market strategy
Choosing and building the right distributor, partner or direct-sales model.
Business development
Creating customers, projects, relationships and commercial pipeline.
New divisions & revenue streams
Identifying and helping establish commercially valuable new capabilities.
Distributor & partner networks
Building routes to market through distributors and project partners.
Commercial operations
Supporting sales strategy, staffing, offices, showrooms and market launch.
Product & market expansion
Developing new territories, products and commercial opportunities.
Particular experience across
Manufacturing · Construction · Building products · Architectural products · Glazing · Engineering · Fabrication · Specialist B2B
Considered, high-value B2B sales
Evans Sales Consultancy works particularly well with businesses selling technical products, services, projects or contracts where growth depends on strategy, relationships, pipeline development and disciplined execution.
The strongest fit is a complex or relationship-led sale: one that needs commercial judgement, consistent follow-up and a clear route from opportunity to revenue.
Where this works
Early-stage?
For founder-led B2B, AI, SaaS and technology startups, Evans provides a lower-commitment route to commercial clarity, credibility and early traction.
Planning your next stage of growth?
Answer a few questions about your business and receive a personalised initial commercial growth plan based on what you're trying to achieve.
Takes a few minutes. Your personalised plan is ready immediately, on screen and as a PDF you can keep.
The true cost of sales leadership
Salary is only the start. Add bonus, employer National Insurance, pension, recruitment and the cost of keeping someone on the road, and the real figure looks very different. Set your own assumptions and compare a full-time Sales Director with Fractional Commercial Leadership for the days you actually need.
Takes a minute. Nothing is gated — your comparison appears on screen as you change the figures.
The 2027 report
Manufacturers planning UK or European expansion face the same questions in the same order. The 2027 report sets out how we assess markets, choose routes to market and build commercial evidence before anyone commits a cost base.
Free · No registration required
Entering more than one international market?
The Evans Sales Consultancy International Expansion Playbook creates a repeatable framework for selecting, planning, entering and scaling new markets rather than restarting from zero every time. Twenty stages, free to read, no registration.
Explore the International Expansion PlaybookNot sure what needs fixing?
Practical sales help for founders, owners and Managing Directors — organised by the problem, not by the service. Start with what sounds most like your business.
Where we work
Evans Sales Consultancy works with ambitious manufacturing, engineering, construction, technology and specialist B2B businesses across the UK, Europe, North America and Australia.
From growing established businesses at home to helping overseas manufacturers enter new countries, we build the sales strategies, commercial relationships and routes to market required to turn expansion into revenue.
Our UK base
Headquartered in Cumbria. Evans Sales Consultancy is based in Cumbria and works with businesses locally, nationally and internationally.
Next step
Grow sales in my existing market
Sales leadership, structure, pipeline and commercial discipline for a business that already has a market but needs it to perform.
Enter a new market
Market assessment, route to market, distribution and hands-on business development in the UK, Europe, North America or Australia.
Find commercial leadership
Fractional Commercial Leadership from Evans, or help recruiting your own permanent, interim or fractional commercial leader.
