01
Generate more sales
Create more qualified opportunities through targeted prospecting, business development, sales visits, outbound activity and customer reactivation.
Evans Sales Consultancy
Sales growthfor ambitiousCumbrian businesses.
We help businesses generate more opportunities, convert more customers and build sales systems that produce predictable revenue.
Your business may nothave a sales problem.
It may have a sales system problem.
Many businesses have a good product, strong reputation and plenty of potential.
But growth starts to stall when sales depend on the owner, opportunities aren’t followed up consistently, pipelines aren’t visible and salespeople aren’t held to clear standards.
That’s where Evans Sales Consultancy comes in. We identify what’s preventing growth and help build the commercial structure to fix it.
Three ways we help businesses grow.
02
Convert more opportunities
Improve the journey from enquiry to order through better sales processes, follow-up, quoting, CRM and commercial discipline.
03
Build a stronger sales team
Give salespeople the strategy, structure, training, management and accountability needed to perform.
The complete commercial journey
Sales doesn’t start when the phone rings.
A strong sales operation needs a consistent flow of the right opportunities.
Evans Sales Consultancy combines practical sales expertise with demand generation, PPC strategy and conversion optimisation to improve the complete journey from attracting a prospect to winning the customer.
Marketing agencies stop once a lead exists. Most sales consultants only start once a lead exists. We look at the entire commercial journey, not just one part of it.
01
Attract
Traffic
Getting in front of businesses that are already looking, through search, advertising and demand generation.
02
Generate
Enquiry
Turning attention into enquiries — landing pages, messaging, calls to action and forms that work.
03
Convert
Opportunity → Sale
Follow-up, qualification, quoting and sales process that turn enquiries into orders.
04
Grow
Revenue
Account development, pricing and repeat business that compound what has already been won.
From first click to closed sale.
We don’t just tell you what to do.
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
- 01
Diagnose
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
- 02
Build
Create the sales strategy, process and structure the business needs to sell consistently.
- 03
Execute
Get involved in the activity that creates opportunities and revenue, alongside your team.
- 04
Improve
Measure performance, identify weaknesses and keep improving what the numbers show.
Practical sales expertise. Where it matters.
01
Sales Growth
New Business Development
Targeted prospecting, outreach and sales visits that put your business in front of the right buyers.
Customer Reactivation
Bringing lapsed and dormant accounts back into the pipeline before chasing new names.
Sales Strategy
Deciding where growth will actually come from — sectors, accounts, products and territories.
02
Sales Performance
Sales Team Training
Practical training on qualifying, questioning, quoting, negotiating and closing. Not theatre.
Sales Management
Standards, one-to-ones, targets and accountability so performance is managed, not hoped for.
Sales Performance
The numbers behind the effort: activity, conversion, average order value and win rate.
03
Commercial Infrastructure
Sales Process
A defined route from enquiry to order that your team will actually follow.
CRM & Pipeline
A CRM that reflects reality and a pipeline you can forecast from with confidence.
Commercial Strategy
Pricing, margin, proposition and channel decisions that hold up commercially.
04
Demand Generation & PPC
Demand Generation & PPC
Google Ads strategy, campaign management and lead generation judged on cost per qualified lead, not clicks.
Website Conversion
Turning the enquiries your traffic should already be producing into conversations your team can sell from.
Marketing Strategy & Collateral
Campaign planning, targeting, proposition and sales material built for commercial effect rather than appearance.
05
Market Expansion
Market Expansion
Moving into adjacent sectors and territories without diluting what already works.
UK Market Entry
Route to market, distributor development and commercial representation across the UK.
European Market Entry
Partner identification, channel development and territory building across Europe.
Built for businesses that are ready to sell more.
Cumbrian SMEs and established businesses
We work with ambitious businesses that have a strong proposition but know their sales operation could be performing better.
- Manufacturers
- Construction businesses
- Building product companies
- Professional services
- Distributors
- Technology businesses
- Specialist B2B companies
- Growing owner-managed businesses
These are the sectors we know best. They are not a restriction — if your business sells something considered, to other businesses, the same principles apply.
Based in Cumbria. Working across the UK and Europe.
Cumbrian businesses deserve serious sales expertise.
Cumbria has no shortage of ambitious businesses. What many lack is access to experienced commercial expertise without committing to another permanent senior hire.
Evans Sales Consultancy provides experienced sales leadership, strategy and execution when businesses need it — from Carlisle, Penrith, Kendal down through Workington, Whitehaven, Cockermouth, and across Keswick, Ulverston, Barrow-in-Furness, Windermere and wider Cumbria.
- Carlisle
- Penrith
- Kendal
- Workington
- Whitehaven
- Cockermouth
- Keswick
- Ulverston
- Barrow-in-Furness
- Windermere
Experience
Built from experience, not theory.
Tom Evans — Sales Director | Commercial Strategist | Business Development Specialist
I have spent my career in sales roles where the number mattered — building pipelines, winning new accounts, managing sales teams and running commercial operations for businesses that make and distribute real products.
That work has mostly been with manufacturers, distributors and specialist B2B businesses: developing new markets, improving sales processes, training and managing salespeople, and growing revenue in territories that had been left to look after themselves.
I started Evans Sales Consultancy because a lot of good businesses do not need another strategy document. They need someone who will look honestly at what is happening in their sales operation, build something workable, and then get involved in making it happen.
Case studies
Proven in practice.
Real businesses. Real commercial challenges. Real sales work.
Markets entered, distributor networks built and new customers won through direct business development. Real client work, described as it happened. No figure is published that cannot be evidenced.
UK Market Entry
A Scandinavian manufacturer with no route into the UK market
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development
Building a UK distributor network for a German manufacturer
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development
Opening up Scotland and the North of England for a major UK supplier
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Trusted by manufacturers, suppliers and distributors
Experience across the industry.
- Scandinavian glass manufacturers
- German balustrade manufacturers
- UK balustrade suppliers
- Architectural glass & glazing
- Building products distributors
- Fabricators & installers
- Construction product manufacturers
- European manufacturers entering the UK
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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