UK | Europe | North America
We help ambitious manufacturers, construction businesses and specialist B2B companies grow revenue, enter new markets and build commercial operations across the UK, Europe and North America.
Three commercial objectives
Improve an existing sales operation.
Strengthen sales strategy, structure, pipeline, leadership and execution to generate more predictable revenue.
Sales GrowthBuild a new market.
Assess the opportunity, establish the route to market, develop the right relationships and create the first meaningful commercial pipeline.
Market EntryScale across territories.
Develop customers, distributors, partners, specifications and project opportunities across multiple markets.
International ExpansionIt may have a sales system problem.
Many businesses have a good product, strong reputation and plenty of potential.
Growth stalls when sales depend on the owner, opportunities aren’t followed up consistently, pipelines aren’t visible and salespeople aren’t held to clear standards. We identify what is preventing growth and build the commercial structure to fix it.
International market development
Entering a new country requires considerably more than generating a list of prospects.
Evans Sales Consultancy helps manufacturers and specialist B2B businesses understand new markets, establish the right route to market, build relationships with customers, distributors, contractors, consultants and other decision-makers, and develop commercial opportunities through to revenue.
From initial market assessment through to hands-on representation, the objective is simple: turn a new territory into a functioning market.
Territories shown represent market development capability and experience, not office locations. Evans Sales Consultancy is UK based.
Direct business development, specification and territory work the length of the country, from a base in Cumbria.
Explore United Kingdom →
Experience developing markets and commercial relationships across France, Germany, Scandinavia and wider European territories.
Explore Europe →
Market assessment, route-to-market development and business development for companies exploring opportunities between Europe and North America.
Explore North America →
Client work
Real businesses. Real commercial challenges. Real market development.
Evans Sales Consultancy has experience helping manufacturers and specialist B2B businesses grow — from UK and European market entry and distributor development through to national sales growth, project generation and new revenue streams. Described as it happened — no figure is published that cannot be evidenced.
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Commercial tools & intelligence
Practical tools and intelligence for businesses growing existing sales operations or entering new markets.
Fractional Sales Director
Some growing businesses reach the point where sales needs genuine senior leadership, but another full-time director isn’t necessarily the right answer.
Evans Sales Consultancy can work as your Fractional Sales Director, becoming part of the leadership team and taking responsibility for sales strategy, people, pipeline, performance and commercial growth.
This isn’t simply an occasional strategy meeting. It’s experienced, hands-on sales leadership structured around what your business actually needs.
How it fits
Evans sits inside your commercial structure.
Senior sales leadership.
Without another full-time senior hire.
For ambitious businesses that need someone to genuinely own sales.
Entering a new market?
Tell us about your business, where you operate today and where you want to grow. Evans Sales Consultancy will build a personalised initial market-entry plan around your objectives, target markets, route to market and relevant commercial experience.
Takes a few minutes. Your personalised plan is ready immediately, on screen and as a PDF you can keep.
Project generation & business development
Some businesses don’t have a delivery problem. They have a pipeline problem.
They have the people, products, expertise and capacity to take on more work, but not enough of the right opportunities coming through the door.
Evans Sales Consultancy can work as an extension of your commercial team to identify target organisations, reach the right decision-makers, open conversations and develop genuine sales and project opportunities.
Not bought leads. Not a database. Real business development.
Define the customers, sectors, territories, project types and contract values worth pursuing.
Find the businesses, projects, organisations and decision-makers that represent genuine commercial opportunities.
Approach relevant decision-makers directly and start commercial conversations.
Understand requirement, timing, budget, commercial fit and decision-making process.
Build the opportunity rather than simply passing over a contact name.
Bring qualified opportunities into your internal sales or technical team and support progression where required.
If your business has capacity for more customers, contracts or projects, Evans can help build the pipeline required to support that growth.
Where this works
The 2027 report
Manufacturers planning UK or European expansion face the same questions in the same order. The 2027 report sets out how we assess markets, choose routes to market and build commercial evidence before anyone commits a cost base.
Free · No registration required
The true cost of sales leadership
Salary is only the start. Add bonus, employer National Insurance, pension, recruitment and the cost of keeping someone on the road, and the real figure looks very different. Set your own assumptions and compare a full-time Sales Director with a Fractional Sales Director for the days you actually need.
Takes a minute. Nothing is gated — your comparison appears on screen as you change the figures.
Senior commercial experience
Tom Evans — International Sales & Market Development Director
Evans Sales Consultancy is led by Tom Evans, an experienced sales and market-development professional working with manufacturers, construction businesses and specialist B2B companies.
Engagements combine senior commercial strategy with hands-on execution — from improving existing sales operations to developing new territories, distributor networks, project opportunities and international markets.
What Evans Sales Consultancy actually does
Lead generation and paid search sit inside this list deliberately. They support the sales engine; they do not define the proposition.
From SMEs to multinational manufacturers
We work with ambitious businesses that have a strong proposition but know their sales operation could be performing better.
These are the sectors we know best. They are not a restriction — if your business sells something considered, to other businesses, the same principles apply.
Sector detail: glazing & fenestration and building products & construction.
Trusted by manufacturers, suppliers and distributors
From entering new countries to building new divisions, routes to market and revenue streams, our work is focused on creating measurable commercial growth.
International market entry
Building commercial operations and revenue in new countries.
Sales & revenue growth
Helping established businesses create their next stage of growth.
Route-to-market strategy
Choosing and building the right distributor, partner or direct-sales model.
Business development
Creating customers, projects, relationships and commercial pipeline.
New divisions & revenue streams
Identifying and helping establish commercially valuable new capabilities.
Distributor & partner networks
Building routes to market through distributors and project partners.
Commercial operations
Supporting sales strategy, staffing, offices, showrooms and market launch.
Product & market expansion
Developing new territories, products and commercial opportunities.
Particular experience across
Manufacturing · Construction · Building products · Architectural products · Glazing · Engineering · Fabrication · Specialist B2B
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
Create the sales strategy, process and structure the business needs to sell consistently.
Get involved in the activity that creates opportunities and revenue, alongside your team.
Measure performance, identify weaknesses and keep improving what the numbers show.
Capabilities
Hands-on sales growth work: activity, pipeline, sales visits and the commercial rhythm that makes revenue predictable.
ExploreSenior sales leadership without another full-time senior hire. We become part of your leadership team and take responsibility for sales performance.
ExploreTurning a new territory into a functioning market: assessment, route to market, distributor and partner development, and hands-on commercial representation.
ExploreWe identify target organisations, reach decision-makers and develop genuine sales, specification and project opportunities.
ExploreWhere revenue is going to come from, how it will be won, and the process, structure and forecasting needed to deliver it.
ExploreCountry prioritisation, routes to market and local commercial relationships across European territories — sequenced, not launched everywhere at once.
ExploreTraining, management, standards and accountability that lift the performance of the people who sell.
ExploreApply AI, automation and practical digital tools to prospecting, sales operations, commercial reporting, customer acquisition and management visibility.
ExploreDemand generation that supports sales: PPC, campaigns, reactivation and landing pages judged on qualified opportunity, not clicks.
ExploreNot enough opportunities?
Poor conversion?
An inconsistent pipeline?
A sales team that needs direction?
Unused capacity?
A new market you want to enter?
Whatever is constraining growth, the first job is identifying it.
Where we work
Evans Sales Consultancy works with ambitious manufacturers, construction businesses and specialist B2B companies across the UK, Europe and North America.
From growing established businesses at home to helping overseas manufacturers enter new countries, we build the sales strategies, commercial relationships and routes to market required to turn expansion into revenue.
Our UK base
Headquartered in Cumbria. Evans Sales Consultancy is based in Cumbria and works with businesses locally, nationally and internationally.
Next step
Grow sales in my existing market
Sales leadership, structure, pipeline and commercial discipline for a business that already has a market but needs it to perform.
Enter a new market
Market assessment, route to market, distribution and hands-on business development in the UK, Europe or North America.
