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Evans Sales Consultancy - international sales growth, market entry and expansionEvansSales Consultancy
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Large commercial rooftop solar array on an industrial distribution building at dusk

Solar | Battery | Heat pumps | EV | Renewable energy

You’ve got the capacity. We’ll help build the pipeline.

Evans Sales Consultancy helps renewable-energy businesses generate projects, develop new markets, strengthen sales operations and turn commercial capacity into sustainable revenue.

From solar PV and battery storage to heat pumps, EV charging and wider energy technologies, we provide practical commercial support across both residential and commercial markets.

Renewable energy sales isn’t just about generating leads.

Growing a renewable-energy business requires more than simply increasing enquiry volume.

The right customers need to be identified. Projects need to be found. Decision-makers need to be reached. Opportunities need to be qualified. Proposals need to be followed up. Sales teams need structure. And installation capacity needs to be matched with a reliable pipeline of profitable work.

Evans Sales Consultancy works across that complete commercial journey.

01

Solar PV

Residential and commercial solar sales, project generation and business development.

02

Battery storage

Customer acquisition, cross-selling, project development and market growth.

03

Air source heat pumps

Residential and commercial opportunity development, partnerships and sales strategy.

04

EV charging

Commercial opportunity generation, fleet, workplace, development and residential market strategy.

05

Energy technology

Market development, distribution, specification, partnerships and commercial strategy.

06

Multi-technology renewables

Building integrated propositions across solar, battery, heat pumps, EV and associated energy products.

Project generation

Need more projects? We go and find them.

If your business has the people, technical capability and installation capacity to deliver more projects, Evans Sales Consultancy can work as an extension of your commercial team to help fill that capacity.

We identify where the opportunities are, find the organisations and decision-makers worth approaching, open conversations and develop genuine commercial opportunities.

Not bought leads. Not a database. Genuine business development.

01

Target

Define the projects, customers, sectors, territories and contract values worth pursuing.

02

Identify

Build targeted prospect and project pipelines around organisations with genuine commercial potential.

03

Engage

Reach owners, directors, facilities teams, developers, property managers, contractors and other relevant decision-makers directly.

04

Qualify

Establish requirement, timing, opportunity, decision-making process and commercial fit.

05

Introduce

Bring qualified opportunities into your internal technical and sales team.

06

Develop

Keep supporting opportunities where required, rather than passing over a name and disappearing.

Building commercial project pipelines.

The objective is not activity for its own sake. It is identifying organisations where there is a credible commercial reason for a renewable-energy conversation — energy demand, property assets, cost exposure, development plans or reporting pressure.

Organisations we help target

  • Manufacturers
  • Warehouses
  • Distribution centres
  • Farms and agricultural businesses
  • Hotels
  • Leisure businesses
  • Care groups
  • Commercial landlords
  • Property portfolios
  • Developers
  • Housebuilders
  • Retail businesses
  • Hospitality groups
  • Offices
  • Industrial businesses
  • Fleet operators
  • Construction businesses
  • Schools and education organisations
Battery storage units and EV charging points beside a modern industrial building

Residential growth needs a different engine.

Volume markets are won on demand generation, response speed and conversion discipline rather than outbound project work. The levers are different — the commercial thinking is the same.

  • Lead generation strategy
  • Google Ads / PPC
  • Website conversion
  • Landing pages
  • Lead qualification
  • Speed-to-lead
  • Appointment setting
  • Quote follow-up
  • Sales scripts
  • Pipeline management
  • Conversion rates
  • Cross-selling
  • Customer reactivation
  • Referral strategy

The revenue journey

  1. Search / outreach
  2. Enquiry
  3. Qualification
  4. Survey / appointment
  5. Proposal
  6. Follow-up
  7. Order
  8. Installation
  9. Cross-sell / referral

We look at the whole revenue journey.

One customer can be worth more than one product.

Customer lifetime value in renewables rarely comes from a single installation. It comes from the appropriate next technology, offered at the right point, to the customers it genuinely suits.

Evans Sales Consultancy can help create the sales process, CRM triggers, customer communications and propositions required to identify cross-sell opportunities systematically — with the judgement to recognise that not every technology suits every property, customer or tariff.

A typical progression

Solar PV
Battery storage
EV charging
Heat pump
Energy management

More pipeline is useless if the sales system leaks.

Evans Sales Consultancy can work inside your existing commercial operation — alongside the people already doing the selling — rather than handing over a document and leaving.

  • Sales strategy
  • Sales process design
  • CRM structure
  • Pipeline management
  • Lead qualification
  • Sales team management
  • KPIs
  • Conversion analysis
  • Quote follow-up
  • Sales training
  • Territory planning
  • Account management
  • Recruitment strategy
  • Commercial reporting
  • Forecasting
  • Sales leadership

Generating opportunities is only half the job. Winning them is what creates revenue.

When inbound demand makes sense, make it perform.

Not every renewable-energy business needs PPC. The appropriate acquisition model depends on whether you are pursuing residential consumers, SMEs, major commercial projects, channel partners or another target market.

Where paid search does fit, it is managed on cost per qualified lead and what those leads became — not clicks.

  • Google Ads strategy
  • Search campaigns
  • Keyword strategy
  • Negative keywords
  • Geographic targeting
  • Conversion tracking
  • Cost-per-lead optimisation
  • Lead-quality analysis
  • Landing-page optimisation
  • Website conversion
  • Campaign messaging

New products. New territories. New routes to market.

Renewable-energy manufacturers, distributors and technology businesses often grow through channel rather than direct sales. Evans Sales Consultancy has built distributor and installer networks, opened territories and represented manufacturers commercially in the UK and Europe.

  • UK market entry
  • Territory expansion
  • Distributor recruitment
  • Installer networks
  • Strategic partnerships
  • Product launches
  • New technology introduction
  • Channel development
  • Specification opportunities
  • Commercial representation

Experience, not theory

Commercial experience across renewable energy.

Evans Sales Consultancy brings practical commercial experience across renewable and energy-related markets, in both commercial and residential channels.

Where client confidentiality prevents identification, engagements are described by sector and scope rather than dressed up with numbers that cannot be evidenced. The named case studies on this site are real, verifiable pieces of work — market entry, distributor network development and territory expansion for building product and glass manufacturers — and the commercial method behind them is the same method applied here.

Solar PV

Commercial & residential

Battery storage

Commercial & residential

Air source heat pumps

Commercial & residential

EV charging

Commercial & residential

Renewable energy

Commercial & residential

Energy technology

Commercial & residential

An extension of your commercial team.

Engagements are built around the commercial requirement and can combine these services rather than forcing you into a predefined package.

01

Project generation

For businesses with delivery capacity that need a stronger pipeline of genuine projects.

02

Outsourced business development

Ongoing prospecting, account development, market engagement and opportunity creation.

03

Sales & growth consultancy

Strategy, process, management, conversion and commercial improvement.

04

Demand generation

PPC, website conversion and inbound acquisition where appropriate.

More installation capacity than pipeline?

If you’ve invested in people, infrastructure and delivery capacity but need more projects to keep that capacity productive, let’s look at where the next opportunities can come from.

Evans Sales Consultancy can help identify target markets, generate commercial opportunities and build a more consistent project pipeline.

Evidence

The commercial method in practice

Euro Architectural Components (Euro EAC) logo

International Market Entry · Ontario, Canada → United Kingdom, Germany & France

From £0 to £2.2m across three new markets in 12 months

A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.

£0 → £2.2m New-market turnover in 12 months

Crucial Engineering logo

Sales Growth · Bradford, West Yorkshire → United Kingdom — national

Taking a regional engineering business from £1.5m to £3.2m turnover

Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.

£1.5m → £3.2m Turnover in approximately 18 months

D&I Window Solutions logo

Sales Growth · Barnsley, South Yorkshire → United Kingdom

From £2.2m to £4.6m turnover in 18 months

D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.

£2.2m → £4.6m Turnover in 18 months

Festa System logo

UK Market Entry · Lithuania & Slovenia → United Kingdom

From £0 to £1.4m UK turnover in nine months

A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.

£0 → £1.4m UK turnover in 9 months

BM Architectural logo

Sales Growth · Sheffield, South Yorkshire → United Kingdom

Growing an established business from £6.8m to £11.5m

BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.

£6.8m → £11.5m Turnover in 24 months

Kingsmead Glass & Glazing logo

Sales Growth · Commercial Development · Glazing · High Wycombe, Buckinghamshire → United Kingdom — South East

From local glazing work towards larger commercial opportunities

Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans Sales Consultancy helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.

2 years Commercial consultancy

Beautiful Homes UK logo

Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East

Building a broader home-improvement proposition and expanding into London

Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.

3 years Commercial growth support

Trade Sliders logo

Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade

Building repeat trade demand beyond the local market

Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans Sales Consultancy helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.

9 months Trade sales development

Renewable energy sales questions

  • No. Evans Sales Consultancy is a commercial growth partner, not an installer or technical consultancy. The technical delivery stays with your team; we work on sales, business development, project generation, pipeline and conversion around it.

  • Yes — and that distinction matters. The work is genuine business development: identifying organisations with a credible commercial reason to consider renewable energy, reaching the decision-makers, qualifying the opportunity and introducing it to your team.

  • Yes, but the engine is different. Residential growth usually comes from demand generation, speed-to-lead, appointment setting, quote follow-up and conversion discipline rather than outbound project generation.

  • Not necessarily. The right acquisition model depends on whether you are pursuing residential consumers, SMEs, major commercial projects, channel partners or a mix. PPC is used where it genuinely fits, not by default.

  • Flexibly. Project generation, outsourced business development, sales consultancy and demand generation can be combined around the commercial requirement rather than forced into a predefined package.

Capacity is expensive. Idle capacity is more expensive.

A sales growth assessment looks at your pipeline, conversion and commercial activity, and says plainly where the next projects come from.