Solar | Battery | Heat pumps | EV | Renewable energy
Evans Sales Consultancy helps renewable-energy businesses generate projects, develop new markets, strengthen sales operations and turn commercial capacity into sustainable revenue.
From solar PV and battery storage to heat pumps, EV charging and wider energy technologies, we provide practical commercial support across both residential and commercial markets.
Growing a renewable-energy business requires more than simply increasing enquiry volume.
The right customers need to be identified. Projects need to be found. Decision-makers need to be reached. Opportunities need to be qualified. Proposals need to be followed up. Sales teams need structure. And installation capacity needs to be matched with a reliable pipeline of profitable work.
Evans Sales Consultancy works across that complete commercial journey.
Residential and commercial solar sales, project generation and business development.
Customer acquisition, cross-selling, project development and market growth.
Residential and commercial opportunity development, partnerships and sales strategy.
Commercial opportunity generation, fleet, workplace, development and residential market strategy.
Market development, distribution, specification, partnerships and commercial strategy.
Building integrated propositions across solar, battery, heat pumps, EV and associated energy products.
Project generation
If your business has the people, technical capability and installation capacity to deliver more projects, Evans can work as an extension of your commercial team to help fill that capacity.
We identify where the opportunities are, find the organisations and decision-makers worth approaching, open conversations and develop genuine commercial opportunities.
Not bought leads. Not a database. Genuine business development.
Define the projects, customers, sectors, territories and contract values worth pursuing.
Build targeted prospect and project pipelines around organisations with genuine commercial potential.
Reach owners, directors, facilities teams, developers, property managers, contractors and other relevant decision-makers directly.
Establish requirement, timing, opportunity, decision-making process and commercial fit.
Bring qualified opportunities into your internal technical and sales team.
Keep supporting opportunities where required, rather than passing over a name and disappearing.
The objective is not activity for its own sake. It is identifying organisations where there is a credible commercial reason for a renewable-energy conversation — energy demand, property assets, cost exposure, development plans or reporting pressure.
Organisations we help target
Volume markets are won on demand generation, response speed and conversion discipline rather than outbound project work. The levers are different — the commercial thinking is the same.
The revenue journey
Customer lifetime value in renewables rarely comes from a single installation. It comes from the appropriate next technology, offered at the right point, to the customers it genuinely suits.
Evans can help create the sales process, CRM triggers, customer communications and propositions required to identify cross-sell opportunities systematically — with the judgement to recognise that not every technology suits every property, customer or tariff.
A typical progression
Evans can work inside your existing commercial operation — alongside the people already doing the selling — rather than handing over a document and leaving.
Generating opportunities is only half the job. Winning them is what creates revenue.
Not every renewable-energy business needs PPC. The appropriate acquisition model depends on whether you are pursuing residential consumers, SMEs, major commercial projects, channel partners or another target market.
Where paid search does fit, it is managed on cost per qualified lead and what those leads became — not clicks.
Renewable-energy manufacturers, distributors and technology businesses often grow through channel rather than direct sales. Evans has built distributor and installer networks, opened territories and represented manufacturers commercially in the UK and Europe.
Experience, not theory
Evans Sales Consultancy brings practical commercial experience across renewable and energy-related markets, in both commercial and residential channels.
Where client confidentiality prevents identification, engagements are described by sector and scope rather than dressed up with numbers that cannot be evidenced. The named case studies on this site are real, verifiable pieces of work — market entry, distributor network development and territory expansion for building product and glass manufacturers — and the commercial method behind them is the same method applied here.
Solar PV
Commercial & residential
Battery storage
Commercial & residential
Air source heat pumps
Commercial & residential
EV charging
Commercial & residential
Renewable energy
Commercial & residential
Energy technology
Commercial & residential
Engagements are built around the commercial requirement and can combine these services rather than forcing you into a predefined package.
For businesses with delivery capacity that need a stronger pipeline of genuine projects.
Ongoing prospecting, account development, market engagement and opportunity creation.
Strategy, process, management, conversion and commercial improvement.
PPC, website conversion and inbound acquisition where appropriate.
If you’ve invested in people, infrastructure and delivery capacity but need more projects to keep that capacity productive, let’s look at where the next opportunities can come from.
Evans Sales Consultancy can help identify target markets, generate commercial opportunities and build a more consistent project pipeline.
Prefer to speak directly?
Evidence
UK Market Entry
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
No. Evans Sales Consultancy is a commercial growth partner, not an installer or technical consultancy. The technical delivery stays with your team; we work on sales, business development, project generation, pipeline and conversion around it.
Yes — and that distinction matters. The work is genuine business development: identifying organisations with a credible commercial reason to consider renewable energy, reaching the decision-makers, qualifying the opportunity and introducing it to your team.
Yes, but the engine is different. Residential growth usually comes from demand generation, speed-to-lead, appointment setting, quote follow-up and conversion discipline rather than outbound project generation.
Not necessarily. The right acquisition model depends on whether you are pursuing residential consumers, SMEs, major commercial projects, channel partners or a mix. PPC is used where it genuinely fits, not by default.
Flexibly. Project generation, outsourced business development, sales consultancy and demand generation can be combined around the commercial requirement rather than forced into a predefined package.
A sales growth assessment looks at your pipeline, conversion and commercial activity, and says plainly where the next projects come from.
Prefer to speak directly?