Evans 30-Day Commercial Pilot
30 days to find out where the commercial opportunity really is.
Prove the opportunity before you commit to the bigger engagement.
Recommended starting point
Before committing to a longer Evans engagement, give us 30 days to investigate the problem, identify the strongest commercial opportunities and start turning the best ones into action. One month. Defined scope. Practical output. No automatic long-term commitment.
£799 + VAT
One-off, fixed 30-day engagement
- One-off fixed fee — not a subscription
- No automatic renewal or rollover
- No automatic credit against later fees
- No success fee or commission
- One defined commercial priority
- Direct Evans involvement
- Clear end-of-pilot decision
Recommended starting point
The most sensible place to start with Evans.
For businesses that want Evans involved but are not yet ready to commit to a larger programme, the 30-Day Commercial Pilot is usually the most sensible place to start.
Some businesses know they need commercial help but are not yet ready to commit to a longer programme. The 30-Day Pilot gives Evans a defined period to understand the commercial problem, investigate where the opportunity sits and produce practical action — and, where appropriate, begin executing agreed priority actions. The purpose is clarity, evidence, commercial action and deciding what should happen next.
Why start with a pilot?
Real investigation, not a speculative proposal.
Before committing further, most businesses are really asking:
- Will Evans actually understand our business?
- Where is the commercial opportunity?
- Which Evans service do we really need?
- Will there be enough value to justify a longer engagement?
- Should we focus on sales, customers, markets, channels or automation?
- What should we fix first?
The Pilot exists to answer those questions using actual investigation rather than a speculative proposal.
Self-check
Is the Pilot right for you?
The Pilot genuinely reduces purchase friction in some situations and is the wrong tool in others. A quick self-check:
The Pilot is usually a good fit if…
- A Strategic Sales Growth prospect unsure whether Evans can create value
- A Market Entry prospect wanting evidence before a larger engagement
- An AI & Automation prospect needing opportunity identification first
- A commercial transformation problem with an unclear root cause
- A sales performance problem that needs diagnosis before a fix
- A business with several possible growth routes and no clear priority
- A business considering Channel Creation but needing initial validation
- A business with obvious commercial leakage but an unclear priority
- A business that wants Evans to demonstrate its approach before a longer commitment
The Pilot is usually not the right starting point if…
- A simple website purchase
- A standard Recruitment Partner enquiry
- A Business Builder purchase
- A straightforward Opportunity Engine, Customer Expansion Engine or Acquisition Opportunity Engine subscription where you are already ready to proceed
- A very small one-off question
- Work that requires a substantial build inside 30 days
If any of these sound like you, tell us anyway — we will point you to the right route rather than sell you a pilot that is not the right fit.
What the pilot is for
One priority. 30 days. Real evidence.
Each pilot focuses on one commercially meaningful priority. It is not unlimited consultancy, and it does not carry several unrelated workstreams. Typical priorities include:
- Validating a target market
- Testing a new sales proposition
- Targeting a defined group of accounts
- Developing and running focused outbound activity
- Testing an opportunity-generation approach
- Assessing a new market-entry route
- Validating buyer demand
- Improving an existing commercial process
- Building and testing a defined sales campaign
- Establishing whether a larger Strategic Sales Growth engagement is justified
Before we start
What we ask for.
Kept proportionate — we are not asking for your autobiography.
Company and website
Contact and role
Current commercial challenge
What you want to achieve
Known problems
Known opportunities
Current sales structure
Current markets
Current customer types
Relevant systems
Immediate priorities
What success would look like
Any useful documents
How we start
One focused initial commercial session
The Pilot includes one focused initial commercial session, approximately one hour, to understand your business, offer, customers, commercial model, sales process, current challenges, growth ambitions, constraints and available evidence. Then Evans does the work. You are not buying four weeks of meetings.
Your time
We need your context, not your calendar.
After the initial session, Evans works independently wherever practical. Further client time is needed only when approval is required, information is missing, a commercial decision is needed, or a useful opportunity warrants discussion. This is particularly attractive to owner-managed businesses with limited time to give.
The 30 days
What happens in the 30 days.
Week 1
Understand
Investigate the business model, proposition, customer base, routes to market, commercial process, digital infrastructure where relevant, competitive position, growth constraints and existing opportunities.
Output: Commercial baseline
Week 2
Find
Identify and investigate the most credible commercial opportunities — which might include new customers, existing-account expansion, new channels, market entry, pricing, sales process, digital conversion, automation, commercial efficiency, recruitment needs, acquisition opportunities or partnerships.
Output: Prioritised commercial opportunities
Week 3
Test / act
Where scope allows, begin testing or implementing priority actions — for example initial prospect research, commercial messaging, account opportunity analysis, market research, channel validation, workflow analysis, sales-process improvement, initial automation design, conversion improvement or commercial outreach preparation. This is not a full implementation project.
Output: Early results and evidence
Week 4
Decide
Conclude what we found, what matters, what we tested, what happened, what should stop, what should continue and what should happen next.
Output: 90-day commercial action plan, where appropriate
“Stopping can be a successful outcome if the evidence shows the opportunity is not worth pursuing.”
What is included
Action and evidence, not a long document.
- Initial commercial scoping
- One clearly defined commercial priority
- Target customer / market clarification where required
- Proposition and messaging review
- Controlled commercial activity
- Direct Evans involvement
- Reasonable communication during the pilot
- Weekly progress review
- Final findings and recommended next action
What is not included
A defined engagement, clearly bounded.
- Unlimited consultancy access
- Several unrelated commercial projects
- Full outsourced sales department activity
- Large-scale website development
- Major software development
- Recruitment execution
- Extensive market-research projects
- Indefinite lead generation
- Automatic continuation after day 30
If larger work is required, it is scoped separately.
Day 30
Five possible end states.
The Pilot does not automatically become a longer engagement, and the £799 is not automatically credited against future fees — this is paid work with standalone value. There is no forced upsell.
Continue with Evans
A longer engagement is justified and Evans moves into the appropriate service.
Buy a specific Evans product
For example Opportunity Engine, Customer Expansion Engine, Channel Creation, Market Entry or AI & Automation.
Take the plan in-house
You have enough capability to execute the plan yourselves.
Do something else first
For example fix delivery, recruit, improve margin or resolve an operational issue before investing further.
Stop
The opportunity does not justify further investment. Evans will not force an upsell.
No forced continuation
No automatic contract or credit
No sunk-cost theatre
If continuing with Evans, typical next steps include:
How the Pilot fits
Different Evans services, different jobs.
- 30-Day Commercial Pilot
- Tests one real commercial priority through practical activity.
- Commercial Growth Sprint →
- Diagnoses broader commercial growth problems and creates a structured action plan.
- Strategic Sales Growth →
- Longer-term commercial strategy and hands-on growth execution.
- Opportunity Engine →
- Ongoing researched commercial opportunity creation.
- AI Workflow Audit →
- Diagnoses operational and process waste and automation opportunities.
30-Day Commercial Pilot questions
A fixed, one-off 30-day engagement in which Evans investigates one clearly defined commercial problem, identifies the strongest opportunities, begins turning the best of them into action, and ends with a clear decision on what happens next.
£799 + VAT, fixed, one-off. That is the whole fee for the 30 days. There is no monthly subscription, commission or success fee.
No. The Pilot does not automatically become a longer engagement. Any subsequent work is agreed separately.
Not automatically. The Pilot is paid work with standalone value. Evans may, at its discretion, make a bespoke commercial decision on a case-by-case basis, but there is no automatic website rule that credits the fee.
No. The fee is fixed at £799 + VAT. There is no success fee, commission or performance element.
Evans reviews the evidence with you and you decide: continue with Evans, buy a specific Evans product, take the plan in-house, do something else first, or stop. Nothing is forced.
No. Stopping can be a successful outcome if the evidence shows the opportunity is not worth pursuing. It saves a much larger investment in the wrong direction.
No. It suits situations where the right route is still unclear — for example Strategic Sales Growth, Market Entry, AI & Automation or Channel Creation prospects needing evidence first. It is not the default route for Opportunity Engine, Customer Expansion Engine, Acquisition Opportunity Engine, Business Builder, standard website purchases, Recruitment Partner or Founder Advisory, which already have their own buying routes.
One commercially meaningful priority, agreed and written down at the start — for example validating a target market or testing a new proposition. The pilot does not run several unrelated workstreams.
One focused initial session, roughly an hour, to give Evans the context. After that Evans works independently wherever practical, coming back to you only for approval, missing information, a commercial decision, or a useful opportunity worth discussing. We need your context, not your calendar.
Week 1 builds a commercial baseline. Week 2 identifies and prioritises the strongest opportunities. Week 3 tests or begins acting on the priority actions where scope allows. Week 4 concludes with findings and, where appropriate, a 90-day commercial action plan.
Yes, a controlled amount where it tests the agreed priority. It is not indefinite lead generation or an outsourced sales department.
Yes, where that is the one agreed priority. A full market-entry programme sits within International Expansion.
No. Recruitment runs through Evans Recruitment Partner or Executive Recruitment; websites through Evans Launch or Digital Infrastructure.
The Sprint diagnoses broader commercial growth problems and creates a structured action plan. The Pilot tests one real priority through practical activity across 30 days. The Pilot does not replace the Sprint.
Strategic Sales Growth is longer-term commercial strategy and hands-on growth execution. The Pilot is one defined priority for 30 days, with a decision at the end — it is not a month of Strategic Sales Growth.
No. Evans reviews each proposed priority first to confirm it is suitable for a 30-day pilot, and will say so if another route makes more sense.
Recommended starting point
Start a 30-Day Commercial Pilot
Tell us about the commercial priority you would like to test. Evans will review it and make contact to discuss whether it is suitable for a 30-day pilot.
£799 + VAT
One-off · 30 days · no automatic renewal