Evans 30-Day Commercial Pilot
30 days. One commercial priority. Then we decide.
Work directly with Tom Evans for 30 days on one live commercial challenge before committing to a longer engagement. At day 30, make an immediate decision — with no forced continuation.
- Fixed fee
- £799 + VAT
- Duration
- 30 days
- Focus
- One priority
- Renewal
- None
No monthly subscription. No long-term commitment. No commission.
Try working with Evans
See how Evans works on a real problem before you commit.
Who it is for
- Businesses considering Growth Partner, Fractional Commercial Leadership or International Expansion
- Owners and Managing Directors who want to experience working with Evans on a real problem first
- Teams with one clear commercial priority that needs evidence, not more discussion
- Businesses that would rather see how Evans works than read about it
The one-priority rule
Every pilot revolves around one principal commercial challenge, agreed and written down at the start. That focus is what makes 30 days long enough to produce real evidence.
Suitable challenges
Examples of a single pilot priority.
- Testing a target market
- Improving the sales pipeline
- Testing an offer or proposition
- Improving conversion
- Evaluating a new customer segment
- Sharpening sales strategy
- Testing early international interest in one market
What happens during the 30 days
From kickoff to decision.
01
Initial commercial review
A substantial kickoff to understand the business, its current position and the specific commercial issue.
02
One defined priority
The pilot is agreed around one principal challenge, written down, so everyone knows what is — and is not — being worked on.
03
Target customer or market focus
Where relevant, the market, customer or account group being tested is clarified.
04
Opportunity identification
Commercially useful opportunities relevant to the agreed challenge are identified.
05
Controlled testing
Where appropriate, a controlled amount of real commercial activity is carried out to generate evidence.
06
Weekly commercial reviews
Structured contact every week; you leave each review knowing exactly what happens next.
07
End-of-pilot recommendation
At day 30 Evans gives a direct assessment of what the evidence suggests.
08
Final commercial decision
An immediate discussion: proceed into the right Evans engagement, change direction, or stop.
What limited execution means
Controlled testing, not an outsourced sales team.
Limited execution means a deliberate, bounded amount of real activity — for example, testing a message with a defined set of target accounts, qualifying a sample of pipeline, or approaching a small group of prospects in a new segment. It is enough to produce evidence. It is not an outsourced sales function, unlimited prospecting or a month of any ongoing Evans service.
What is excluded
£799 does not buy a month of everything.
- A month of Growth Partner, Fractional Commercial Leadership or International Expansion
- Outsourced Sales Director work
- Unlimited business development or unlimited prospecting
- Unlimited calls
- Recruitment
- Website builds
- Multiple simultaneous commercial workstreams
Weekly rhythm
Direct access throughout the pilot, within the agreed scope.
Week 1
Kickoff and commercial review. The priority, the target and what a useful result looks like are agreed.
Weeks 2–3
Defined work between sessions, controlled testing and a weekly review of what the market is showing.
Week 4
Evidence gathered, conclusions drawn, recommendation prepared.
Day 30
Decision meeting: proceed, change direction or stop.
Day 30
The end-of-pilot decision.
Proceed
Move into the Evans engagement the evidence supports.
Change direction
Choose a different Evans route if the evidence points somewhere else.
Stop
End cleanly. The pilot is not designed to force every business into a retainer.
Sprint: diagnose and plan · Pilot: test and work together · Ongoing: execute at scale
How the Pilot differs from other Evans routes.
Pilot vs Commercial Growth Sprint
Diagnose and plan. A structured £1,495 + VAT diagnostic that establishes what is constraining growth and produces the commercial priorities and a 90-day action plan. The Pilot does not replace it: the Pilot works on one priority you already know matters.
About Commercial Growth Sprint →Pilot vs Growth Partner
Ongoing broader commercial execution at £1,995 + VAT per month plus a performance fee. The Pilot is one priority for 30 days; it does not buy a month of Growth Partner.
About Growth Partner →Pilot vs Fractional Commercial Leadership
Senior ownership of the commercial function over months. The Pilot does not include leadership of your team or outsourced Sales Director work.
About Fractional Commercial Leadership →Pilot vs International Expansion
Ongoing international commercial execution. A Pilot can test early interest in one market, but it is not a market-entry programme.
About International Expansion →30-Day Commercial Pilot questions
A fixed 30-day engagement in which you work directly with Tom Evans on one live commercial priority, including controlled real-world testing, followed by a direct recommendation and a decision on what happens next.
£799 + VAT, fixed.
Yes. £799 + VAT is the whole fee for the 30-day pilot. There is no monthly subscription.
No. There is no commission or performance fee on the pilot.
No. The pilot is a standalone 30-day engagement with no long-term commitment.
Evans gives a direct assessment of what the evidence suggests, and you decide immediately whether to move into an appropriate Evans engagement, change direction or stop.
Yes. There is no automatic renewal.
No. Nothing continues unless you actively choose to continue, and any ongoing engagement is agreed separately.
Direct access throughout the pilot within the agreed scope: a substantial kickoff, weekly reviews, defined work between sessions and a final decision meeting. It is not unlimited access.
One principal challenge, agreed and written down at the start — for example testing a target market or improving pipeline conversion. The pilot does not run several workstreams at once.
A controlled amount of real prospecting can form part of the pilot where it helps test the agreed priority. It is not unlimited prospecting or an outsourced sales function.
Yes, where that is the one agreed priority. The pilot can test early response in a target market; a full market-entry programme sits within International Expansion.
Yes, if pipeline is the agreed priority.
A pilot can test one international question, such as early interest in one market. Ongoing international commercial execution is International Expansion.
No. Recruitment is handled through Evans Recruitment Partner or Executive Recruitment.
No. Websites are delivered through Evans Launch or Digital Infrastructure.
The Sprint diagnoses and plans: it establishes what is constraining growth and produces a 90-day plan. The Pilot works on one priority you already know matters, with controlled testing, for 30 days.
Growth Partner is ongoing broader commercial execution. The Pilot is one defined priority for 30 days, with a decision at the end.
Evans will say so. The pilot is not designed to force every business into a retainer — sometimes the right answer is to stop, or to carry on without Evans.
Start a 30-day pilot
Start a 30-day pilot
Tell us about the one commercial problem you want to work on. Tom Evans will reply personally to confirm whether a pilot is the right way to approach it.
£799 + VAT
Fixed · 30 days · no automatic renewal