Evans Partner & Distribution Engine
Find the Companies That Could Help You Sell MorePartner, distributor and route-to-market intelligence
Stop looking only for customers. Find the companies that can bring customers with them.
Partner & Distribution Engine continuously identifies and qualifies distributors, resellers, agents, referral partners, specifiers and other organisations that could create new routes to revenue for your business.
Intelligence
£695 + VAT
per month
Managed
£1,295 + VAT
per month
Initial three-month term · then monthly rolling · no setup fee
How do I find distributors or partners for my product?
Define the partner profile before building a list: geography, customer base, product categories, technical capability, sales coverage and why carrying your product would make commercial sense for them. Then identify and qualify organisations against that profile before approaching them. Partner & Distribution Engine does this continuously, from £695 + VAT per month.
- Distributors, resellers, agents, referral, strategic, specification and integration partners
- Every opportunity explains why the partner would want the relationship, not just why it helps you
- Human approval before any partner is contacted
Partner & Distribution Engine provides commercial partner research, identification and qualification. It does not negotiate or sign partner agreements, provide legal advice, or guarantee that any identified organisation becomes an active partner.
The core question
Who could help us reach the market?
Direct selling is only one route to growth. For some businesses, the highest-leverage commercial relationship is not another customer — it is a partner with an existing customer base, distribution, market access, technical influence, sales capability, local presence or complementary products.
Partner types covered
- Distributors
- Resellers
- Dealers
- Agents / representatives
- Referral partners
- Strategic partners
- Specification partners
- Integration partners
- White-label partners
- Implementation partners
- Affiliate / commercial referral networks
Not every partner type is relevant to every client. Irrelevant categories are never forced onto a partner thesis.
Not the same as Opportunity Engine, Market Entry or Channel Creation
A clearly distinct, complementary question.
Opportunity Engine
Who should we sell to?
Finds organisations that may buy from you directly. Partner & Distribution Engine finds organisations that may help you sell — a distributor, agent or referral partner rather than a direct buyer.
Explore Opportunity Engine →Market Entry
Where should we expand and how should we enter?
Market Entry decides where to expand and the entry route. Once a distributor-led or partner-led route is chosen, Partner & Distribution Engine continuously identifies and qualifies the potential partners in that market.
Explore Market Entry →Channel Creation
What else could we sell and how could we sell it?
Channel Creation decides what a new route to market should be — for example, a reseller network. Partner & Distribution Engine then helps identify the resellers who could make it work.
Explore Channel Creation →Distributor & Partner Search
A one-off fixed-fee project, not a recurring Engine.
Distributor & Partner Search is a £1,950 + VAT fixed-fee research project covering one target market. Partner & Distribution Engine is a recurring monthly service that continuously finds and qualifies partners across partner types and, where relevant, multiple markets.
Explore Distributor & Partner Search →How it works
From a defined partner thesis to an approved next step.
01
Define the partner thesis
02
Continuously identify potential partners
03
Qualify fit and reciprocal value
04
Prioritise by commercial relevance
05
Human approval
06
Approach / develop
The partner thesis
Equivalent to an acquisition thesis or Opportunity Engine target profile. Defined before any search begins, and requires human approval before activation.
- What the client sells
- Who ultimately buys
- Why a partner would care
- What the partner gains
- Target partner type
- Target sectors
- Target geography
- Target company size
- Required capabilities
- Required customer access
- Commercial model
- Exclusions
- Conflicts
- Existing relationships
The most important question
Why would the partner want this relationship? A viable partnership needs reciprocal commercial logic — not just value to the client.
- Margin
- Commission
- Additional service capability
- Customer retention
- Larger project scope
- New product range
- Differentiation
- Recurring revenue
- Geographic coverage
- Technical capability
- Cross-selling
If Evans cannot articulate plausible partner value, priority is reduced.
Where partners come from
Legitimate sources only.
Evans does not claim access to proprietary databases it has not licensed and does not scrape sources in breach of their terms, privacy or applicable law.
- Company websites
- Business and trade directories
- Industry bodies and trade associations
- Exhibitor and supplier network listings
- Professional directories
- Market databases where legitimately available
- Public announcements
- Existing partner directories
Partner qualification
Assessed against your thesis, not a generic score.
- Strategic fit
- Customer overlap
- Geography
- Capability
- Commercial relevance
- Existing product / service portfolio
- Potential conflicts
- Market credibility
- Company scale
- Route-to-market relevance
- Evidence of partnerships
- Evidence of distribution
- Likely reciprocal value
What you receive
Every opportunity, fully explained.
Contact details are never invented. Where a contact cannot be verified, the record says so rather than filling the gap.
Each opportunity contains, where available
- Organisation
- Website
- Location
- Partner type
- Relevant markets
- Relevant products / services
- Why it may fit
- Evidence
- Potential value to client
- Potential value to partner
- Possible commercial model
- Relevant contact
- Source
- Date discovered
- Date verified
- Potential conflicts
- Recommended approach
Depending on partner type, relevant contact roles may include
- Managing Director
- Founder
- Commercial Director
- Sales Director
- Business Development Director
- Partnerships Director
- Channel Director
- Distribution Director
- Procurement
- Category Manager
- Technical Director
- Specification Manager
- International Sales Director
- Export Manager
Human approval
Technology does the legwork. People decide.
Technology can
- Search
- Organise
- Compare
- Research
- Monitor
- Prioritise
Humans decide
- Whether a potential partner is commercially attractive
- Whether further research is warranted
- Whether outreach should occur
- What commercial model to propose
- Whether a partnership should be formalised
No partner is contacted without your explicit approval.
Managed does not include
- Unlimited calling
- Unlimited outreach
- A dedicated full-time salesperson
- Guaranteed partner appointments
- Partner agreement negotiation
- Legal or contractual advice
Exclusions
Tell us who to leave out. We will.
Client-defined exclusions are applied across future searches: existing partners, competitors, specific companies, territories, restricted sectors, conflicted distributors and companies already contacted.
- Existing partners
- Competitors
- Specific companies
- Specific territories
- Restricted sectors
- Conflicted distributors
- Companies already contacted
Intelligence vs Managed
Two service levels. Same clear boundaries.
Partner & Distribution Engine — Intelligence
£695 + VAT
per month · initial three-month term
Evans continuously identifies, researches and prioritises partner opportunities. Your team pursues them.
- Partner thesis definition
- Ongoing partner discovery across agreed partner types
- Partner qualification and strategic fit
- Reciprocal-value assessment
- Prioritised partner pipeline
- Contact intelligence where legitimately available
- Personalised outreach preparation
- Platform / dashboard access as it becomes available
Your team develops the relationships.
Partner & Distribution Engine — Managed
£1,295 + VAT
per month · initial three-month term
Everything in Intelligence, plus defined human-supported commercial execution.
- Everything in Intelligence
- Review and prioritisation of opportunities
- Outreach preparation
- Approved outreach within the agreed scope
- Follow-up and qualification of interest
- Arranging introductory conversations
- Ongoing partner pipeline management
Qualified conversations are handed back to your team to take forward.
No setup fee. Evans does not promise unlimited calling, unlimited outreach or a dedicated full-time salesperson on Managed.
Multi-Engine Partner Rate
Use more than one Engine only where it makes commercial sense.
Opportunity Engine finds new customers, Customer Expansion Engine grows existing ones, Acquisition Opportunity Engine finds businesses worth buying and Partner & Distribution Engine finds who could help you sell. When Engines run at the same time they share your authorised commercial profile, so a combined rate applies. There are no mandatory bundles.
One Engine
Standard service pricing
Two eligible Engines
10% off the combined standard monthly Engine fees
Three or more eligible Engines
15% off the combined standard monthly Engine fees
Illustrative examples, using current standard fees
Opportunity Engine + Customer Expansion Engine (Intelligence)
Standard combined
£1,390 + VAT / month
Multi-Engine Partner Rate (10%)
£1,251 + VAT / month
Monthly saving: £139
Opportunity Engine + Customer Expansion Engine (Managed)
Standard combined
£2,590 + VAT / month
Multi-Engine Partner Rate (10%)
£2,331 + VAT / month
Monthly saving: £259
Opportunity Engine + Partner & Distribution Engine (Managed)
Standard combined
£2,590 + VAT / month
Multi-Engine Partner Rate (10%)
£2,331 + VAT / month
Monthly saving: £259
All three Engines (Intelligence)
Standard combined
£2,085 + VAT / month
Multi-Engine Partner Rate (15%)
£1,772.25 + VAT / month
Monthly saving: £312.75
All four Engines (Intelligence)
Standard combined
£2,780 + VAT / month
Multi-Engine Partner Rate (15%)
£2,363 + VAT / month
Monthly saving: £417
- Eligible Engines: Opportunity Engine, Customer Expansion Engine, Acquisition Opportunity Engine and Partner & Distribution Engine. Channel Creation, Market Entry, Recruitment, Digital, AI projects and Fractional Sales Director are not automatically included.
- The rate applies while the Engines are active at the same time. If one stops, the rate adjusts to the number still active; it is never applied retroactively.
- It does not stack with the Business Builder Partner Rate, referral, pilot, promotional or bespoke pricing — the single most advantageous eligible rate applies. Existing agreed rates are only changed with Evans approval.
- Each Engine keeps its own initial three-month term and defined scope. Managed Engines remain structured, human-supervised services — combining them does not create unlimited consulting hours. No setup fees and no annual-prepayment discounts.
A good fit when…
- You sell a product or service where distributors, resellers, agents or referral partners are a credible route to market
- You want to grow without relying solely on direct selling
- You are entering a market and need to identify local commercial partners
- You have capacity to develop relationships once Evans surfaces them
Probably not the right fit when…
- Your business has no realistic partner, channel or referral route at all
- You expect guaranteed signed partnerships or a dedicated outbound sales team
- You need a one-off list for a single market rather than ongoing intelligence — see Distributor & Partner Search
Discuss your route to market.
Tell us what you sell, who ultimately buys it and what kind of partner might help. Our team will confirm whether Partner & Distribution Engine fits and which level suits you. No online checkout and no obligation.
Evans Partner & Distribution Engine
From £695 + VAT / month
Initial three-month term · then monthly rolling · no setup fee
Rather talk it through first?
Questions about Partner & Distribution Engine
A recurring Evans service that continuously identifies, researches and prioritises organisations that could sell, refer, distribute, specify, integrate or otherwise create commercial access for your business.
Opportunity Engine finds organisations that may buy from you. Partner & Distribution Engine finds organisations that may help you sell — distributors, resellers, agents, referral and strategic partners. They are complementary, not duplicates.
Market Entry decides where to expand and how to enter. Once a partner-led route is chosen for a market, Partner & Distribution Engine continuously identifies and qualifies the potential partners there.
Yes — distributors are one of the core partner types the Engine identifies and qualifies.
Yes.
Yes, where a referral relationship is a credible route for your business.
Yes, where commercial representation is appropriate for your market and product.
Yes — architects, consultants, designers, engineers and other technical advisers capable of influencing specification, where relevant to your business.
Yes, where legitimate public or commercial information is available for the target market, respecting source terms, privacy and applicable law.
Continuous partner discovery, qualification, research, prioritisation, contact intelligence and personalised-outreach preparation. Your team executes the relationship development.
Everything in Intelligence, plus defined Evans human-supported execution within an agreed scope — not unlimited calling, not unlimited outreach, and not a dedicated full-time salesperson.
Never without your explicit approval. On Managed, approved outreach is carried out within the agreed scope.
Yes. Opportunity Engine and Partner & Distribution Engine answer different commercial questions and can run together under the Multi-Engine Partner Rate.
Yes — Market Entry determines the route; Partner & Distribution Engine can then identify the partners that route depends on.
Intelligence is £695 + VAT per month and Managed is £1,295 + VAT per month.
Three months, then monthly rolling. There is no setup fee.
Yes. You can exclude existing partners, competitors, specific companies, territories, restricted sectors or companies already contacted, and these exclusions are applied across future searches.
Where legitimate public signals allow it, meaningful changes relating to existing or watched partners can be monitored — this is never presented as guaranteed or comprehensive.
No. Evans identifies, qualifies and (on Managed) supports approved outreach. Commercial negotiation and contracts are your responsibility, or your advisers'.
No. A qualified opportunity is a credible starting point, not a guarantee of interest, exclusivity or a signed agreement.
Find the companies that could help you sell more.
Intelligence £695 + VAT / month. Managed £1,295 + VAT / month. Combine with other Engines for 10–15% off under the Multi-Engine Partner Rate.
Prefer to speak directly?