Free tool · no email required
Who could help us sell?
Answer a short set of questions about your customers, geography, buying complexity and objectives. You will see which partner-led route — distributor, reseller, dealer, agent, referral partner, strategic partner, specifier or integrator — is worth validating first, or whether direct sales may still be the better route.
Want the overview first? See how the Partner & Distribution Engine works.
Who could help us sell?
Answer 5 short question groups. Get up to three possible partner routes — or an honest "direct sales may still be better".
About 3–5 minutes. Free. Your result appears straight away on this page — no email needed. Answers stay in this browser tab, and nothing financial is ever requested.
Common questions
Yes. The full result shows on the page and no email address is needed.
No. It challenges the premise. When nothing in your answers points to a clear partner-led advantage, it says direct sales may still be the better route and explains why.
By fixed, transparent rules applied to your answers. The same answers always give the same result. Internal scores are never shown — only the resulting partner routes and plain-English reasons.
The Channel Opportunity Finder asks what else your business could sell. This tool asks who could help you sell, refer, distribute, specify or integrate what you already sell.
Validate it cheaply before committing to anything. With your permission, a summary of your result is carried into the Partner & Distribution Engine enquiry form so our team can review it before recommending anything.
No. Nothing financial is ever requested, and every answer stays in your browser unless you choose to send it.