Opportunity EngineB2B opportunity intelligence & lead generation

Opportunity intelligence is researched information about a specific organisation that may have a current need for what you sell: what happened, the evidence behind it, who is likely to be responsible, how to reach them and why the timing may matter. It is the basis of Evans Opportunity Engine.

Opportunity Engine is Evans Sales Consultancy's B2B lead generation and opportunity intelligence service. Intelligence (From £995 + VAT/month) identifies and researches commercial opportunities and the right decision-makers. Managed (From £1,995 + VAT/month) also supports the prospecting around them. Both have an initial three-month term.

Lead generation is the broad goal of creating potential customers. Prospect research is one part of it: understanding a specific company and contact well enough to approach them sensibly. Much lead generation skips the research and relies on volume; the Opportunity Engine puts the research first.

A lead list is a set of company names and contact data, usually grouped by sector or size. A qualified sales opportunity is a specific organisation with evidence of a relevant change, an identified contact, and a reason why approaching now may be worthwhile.

With Intelligence, Evans researches the opportunities, finds the decision-makers, explains relevance and supplies the approach and outreach wording; your team makes contact. With Managed, Evans also contacts prospects, follows up, handles early responses, qualifies interest and hands genuine opportunities to your team.

Yes. Manufacturing is one of Evans' core sectors. For manufacturers, Evans researches signals such as new facilities, production expansion, capital investment, machinery requirements, new product programmes, supply-chain changes, OEM, distributor and specification opportunities.

Evans looks for evidence that makes a need more likely — investment, expansion, projects, appointments, contract awards and similar triggers. No research can confirm that a company will buy, but it can show why an approach is timely and relevant.

Yes. Each opportunity identifies the most appropriate decision-maker or role and supplies verified contact details or the best verified contact route where publicly available. Email addresses are never guessed.

Yes. Each opportunity can include a personalised outreach email based on the actual trigger, the company and what you sell. On Managed, Evans also sends and follows up the approach.

Yes, on Managed. Evans handles the first approach, follow-up, early responses and initial qualification, then hands genuine opportunities to your sales team. Managed is not a full outsourced sales department.

No. There are no purchased databases, scraped lists or mass emails. It is evidence-led opportunity research and targeted prospecting: a specific company, a specific signal and a specific reason to approach.

Signals are agreed per client and can include expansion, new facilities, investment, funding, acquisitions, product launches, senior appointments, new markets, contract awards, planning activity, operational change, recruitment patterns, capacity expansion, supplier changes, regulatory changes and strategic announcements.

Evans prioritises recent and emerging signals and delivers opportunities across the month rather than in one batch, so they are acted on while the trigger is still current. Each opportunity shows its source and date so your team can judge timing.

Yes. Overseas companies entering or growing in the UK use the Opportunity Engine to find target accounts, local decision-makers, distributors and live activity worth approaching first.

Yes. Evans is UK based and researches in the geographies agreed with you, including Europe, North America and Australia. Evans does not claim local offices where it has none, and not every signal source is available in every market.

No. Evans does not guarantee leads, replies, meetings, revenue or signed customers. The objective is to improve the quality, timing and relevance of your business-development activity.

Managed develops initial interest and hands genuine conversations to your team, which can include arranging an introductory conversation. It is not an appointment-setting service and meetings are not guaranteed.

No. Closing stays with your team. If you need senior ownership of the commercial function, see Fractional Commercial Leadership.

Costs vary widely, from cheap bought data to full outsourced sales teams. Evans' researched B2B lead generation costs £995 + VAT per month (Intelligence) or £1,995 + VAT per month (Managed), with an initial three-month term.

Intelligence is £995 + VAT per month. Managed is £1,995 + VAT per month. Both have an initial three-month term, then monthly rolling with one month's notice. Unusually large or complex programmes may need bespoke pricing.

It depends on your sector, market and offer. Evans does not promise a fixed number unless specifically agreed — quality and commercial relevance take precedence over volume.

Yes, where the business sells B2B, has deal values that justify researched prospecting and someone able to follow up. It suits founders who need opportunities but are not ready to hire another full-time salesperson.

Yes. Manufacturers are one of the main users, particularly for capital projects, OEM, distributor and specification opportunities.

Yes. It is often used alongside market entry to find the first target accounts and conversations. If the market itself has not been chosen yet, International Market Entry or the Commercial Growth Sprint is the better starting point.

No. Opportunities are delivered in a clear format your team can work from directly. If you have a CRM, the information is structured so it can be added easily.

Yes. That is the most common set-up: Evans does the research and, on Managed, the early prospecting, while your salespeople present, quote, negotiate and close.

You do. The research, contacts and opportunities delivered to you are yours to use.

B2B sectors where Evans has genuine commercial relevance: manufacturing, engineering, building products, construction-related businesses, glazing and fenestration, specialist contractors, technology, professional services and specialist B2B.

Yes. Planning approvals, tenders, framework activity and new facilities are all project signals, and many engagements are built around them.

That is a separate sister service, Customer Expansion Engine, which analyses your existing customer base for cross-sell, upsell, renewal and reactivation opportunities. Running Opportunity Engine alongside Customer Expansion Engine or Acquisition Opportunity Engine qualifies for the Multi-Engine Partner Rate: 10% off the combined standard monthly fees for two eligible Engines, 15% for three.

An initial three-month term, then monthly rolling with one month's notice.

An in-house SDR (sales development representative) costs a full salary, National Insurance, management time and ramp-up before they are fully productive, but gives you a dedicated, full-time resource who can also qualify and sometimes close smaller deals. Opportunity Engine costs £995–£1,995 + VAT per month with no recruitment or employment overhead, but does not replace a full-time employee's capacity and, on Intelligence, does not make the first approach itself. Opportunity Engine typically suits businesses testing whether structured prospecting works before committing to headcount, or that want senior-quality research without the cost of a full SDR; an SDR hire usually makes more sense once opportunity volume is proven and justifies a dedicated full-time role.

Evans' core sector experience is manufacturing, engineering, building products, construction-related businesses, glazing and fenestration, technology and professional services. For sectors outside that list — solar installers, for example — the same evidence-led research approach applies, but Evans would want to check genuine sector fit and relevant buying signals before taking on the work, rather than assuming it transfers automatically.