Insights — B2B Lead Generation & Prospecting — 3 min read
Opportunity Engine Intelligence vs Managed: Which Is Right for You?
Choosing between Intelligence and Managed depends on one thing: who is going to make the first move? Here is how to decide which service fits your current sales capacity.
In short
Choose Opportunity Engine Intelligence if you have a sales team that is capable and hungry, but lacks good data and reasons to call. Choose Managed if your sales team is already at full capacity, or if you are a founder-led business where your time is better spent on closing deals rather than initial outreach. Intelligence starts at £695 + VAT/month; Managed is £1,295 + VAT/month.
The Opportunity Engine comes in two tiers: Intelligence and Managed. Intelligence provides the 'who, what, and why' of a sales opportunity, leaving the outreach to your internal team. Managed takes it a step further, with Evans handling the initial outbound contact and early qualification. The right choice depends entirely on your internal sales capacity and whether your team has the time and skill to consistently turn research into conversations.
Side-by-side comparison
| Feature | Intelligence | Managed |
|---|---|---|
| Live Signal Monitoring | Included | Included |
| Decision-Maker Research | Included | Included |
| Opportunity Reports | Included | Included |
| Recommended Approach | Included | Included |
| Draft Outreach Copy | Included | Included |
| Outbound Outreach | Your team does it | Evans does it |
| Initial Qualification | Your team does it | Evans does it |
| Conversation Development | Your team does it | Evans does it |
| Pipeline Review | Standard | Enhanced |
| Monthly Cost | £695 + VAT | £1,295 + VAT |
Who Intelligence is for
Intelligence is designed for teams that have the 'engine' but lack the 'fuel'. It suits businesses with:
- An internal sales team or SDRs who are underperforming due to poor lead quality.
- Experienced salespeople who are happy to pick up the phone but hate the 'admin' of finding people to call.
- A desire to keep the very first touch-point within the company culture.
- A lower budget for external support.
Who Managed is for
Managed is for businesses where time is the biggest bottleneck. It suits:
- Founders who are currently the only salesperson and need to stop spending time on cold outreach.
- Small teams where every hour spent on prospecting is an hour NOT spent quoting or managing projects.
- Businesses entering a new market where they have no existing presence or reputation to leverage.
- Companies that want a predictable, 'done-for-you' top-of-funnel solution.
What NEITHER service does
It is important to be clear about the boundaries of the Opportunity Engine. Neither tier is a replacement for your entire commercial department. We do not:
- Negotiate contracts or close deals.
- Produce technical quotes or complex proposals.
- Provide 'full-cycle' account management.
- Act as a Sales Director or manage your internal staff.
- Guarantee a specific number of meetings or a fixed ROI.
When neither fits: The cross-sell rules
Sometimes, the Opportunity Engine isn't the right answer. We will tell you if we think another approach is better:
- If your sales team has plenty of leads but can't close them, you need **Sales Growth** or conversion training, not more opportunities.
- If you have no senior sales leadership to handle the resulting pipeline, you may need a **Fractional Sales Director** first.
- If you need a permanent, high-volume outbound function, we may recommend a **Recruitment Partner** to help you hire an internal team.
- If your market is already saturated and you need to expand, look at **UK or European Market Entry**.
Not sure whether you need research or someone to start the conversations?
Opportunity Engine Intelligence (£695 + VAT/month) finds and researches the opportunities for your team to act on. Managed (£1,295 + VAT/month) also runs the early outreach and hands over qualified conversations. Initial three-month term.
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