Build authority. Answer the questions your buyers are asking. Become easier to find and easier to trust.

A blog service starts with a keyword and produces words. This starts with the commercial question a buyer needs answered before they will trust or shortlist you, and treats the article as one part of a wider commercial architecture — topic selection, evidence, internal links, CTA and reporting included.

One substantial article each week on the standard programme, typically four a month. Two a week on Authority Content Engine Plus, typically eight a month. Exact counts follow the calendar.

Long enough to answer the subject properly. Substantial pieces often fall around 1,500 to 2,500 words, but we do not sell word counts and we do not pad content to hit a number.

Evans uses modern AI-assisted workflows internally where they improve speed or quality, in the same way any serious professional firm now does. What you are buying is the judgement around the content: what deserves to be written, which evidence is credible, what your business is qualified to say and what the reader should do next. Output is judged on quality, evidence and commercial usefulness.

From buyer questions, sales objections, search demand, AI and conversational questions, competitor gaps, market or regulatory change and your own expertise. Relevance outranks volume: fifty relevant commercial searches usually beat five thousand irrelevant ones.

Yes. Anything consequential — regulation, statistics, standards, policy, compliance, financial or technical data — is written against authoritative current sources, preferring government, regulators, standards bodies, official industry bodies and primary corporate sources. Every article carries a source log. Nothing is fabricated.

Yes. Technical manufacturing, engineering, building products and specialist B2B subjects are the work this programme was built for.

Yes, and for genuinely proprietary subjects we would want to. That can be a founder interview, a technical expert interview, approved internal material or project evidence. We do not invent expert opinion on your behalf.

Every article is built around real search intent with a considered title, meta description, heading structure, internal links, FAQ and schema opportunities and cannibalisation checks. There is no keyword stuffing.

It is written to be answer-ready: clear direct answers, factual structure, definitions, examples, credible sourcing and accurate extractable statements. That improves the odds of being a usable source.

No, and neither can anyone else. We commit to answer readiness, source quality and commercial usefulness, which are the things within our control.

The standard service supplies publication-ready content. Your team, your existing agency or developer can publish it, or Evans can where that is agreed and scoped. Unlimited website administration is not absorbed into the monthly fee.

Yes. Content produced for your programme is yours to publish and use.

Yes. The programme sits on top of any reasonable platform. If the website itself is the commercial problem, we will say so and point you at a website audit or digital infrastructure work instead.

Yes. The brief changes: target geography, local buyer questions, local terminology, market conditions and locally relevant proof. It is not a translated English article.

No. The standard fee covers one primary language and one commercial content programme. Additional languages or market programmes are scoped separately.

Yes, where the content justifies it — for downloads, sales follow-up, LinkedIn documents or resource centres. Not every article needs to be a designed document.

The publication-ready article plus the commercial objective, buyer question, audience, market, search intent, related and AI questions, competitor gap, recommended title, meta description, slug, H1, internal links, CTA, FAQ and schema recommendations, the source log, publication notes and the next related opportunities.

An executive summary, the content produced, authority coverage, competitor and content-gap intelligence, Google opportunities where access allows, AI answer observations and a prioritised plan for the following month.

A three-month initial programme.

It continues monthly, with one month's notice at any point.

This builds the content estate. Visibility work measures how you are found and what to fix. Most clients eventually want both, but they are separate services and we do not merge them into one cheaper package.

Digital infrastructure builds or rebuilds the commercial platform — the website, the architecture, the multilingual estate, the conversion system. The Authority Content Engine builds the ongoing content layer on top of it.

Yes. Many clients run the content programme alongside fractional leadership, market entry, recruitment or the Opportunity Engine.

If you add a new productised service to an existing Authority Content Engine, the added service takes 5% off. If you add the Authority Content Engine to a larger existing engagement, the content programme takes 10% off. Discounts never stack — the highest single applicable discount applies.