About Evans Sales Consultancy
Commercial growth. Market entry. Commercial leadership.
Evans Sales Consultancy helps ambitious B2B businesses grow revenue, enter new markets and build stronger commercial operations.
We work with manufacturers, engineering businesses, technology companies, distributors and specialist B2B organisations that need more than advice. They need commercial strategy translated into activity, opportunities and measurable progress.
Our work spans the UK, Europe, North America and Australia, combining senior commercial leadership with practical execution across sales growth, international expansion, recruitment and the commercial infrastructure required to support both.
North West based, supporting businesses across Cumbria and the North of England, while working with clients and markets internationally.
Built around commercial outcomes
Commercial consultancy should lead to commercial activity.
Evans was established around a simple idea. A strategy document has limited value if nobody converts it into target accounts, conversations, projects, partners, hires or revenue.
That is why Evans sits between traditional consultancy and hands-on commercial delivery. We can help identify where growth should come from, build the route to achieve it and, where appropriate, work alongside the client to help execute it.
Three core commercial challenges
Where Evans does its core work.
Sales Growth
For businesses that need more pipeline, stronger business development, better commercial structure or a clearer route to growth. Our work ranges from diagnosing what is limiting sales performance through to opportunity research, prospecting, commercial planning and ongoing growth support.
Explore Sales GrowthMarket Entry
For businesses entering the UK or expanding internationally. We help assess markets, establish routes to market, identify customers and partners, develop distributor networks and build the commercial infrastructure required to enter a market properly.
Explore Market EntryCommercial Leadership
For businesses that need experienced commercial leadership without automatically building a full permanent management structure. This includes fractional commercial leadership and executive recruitment for businesses ready to strengthen their permanent leadership team.
Explore Commercial LeadershipStrategy is only the start
From identifying the problem to doing something about it.
- 01
Diagnose
Understand what is actually happening across the market, sales operation, pipeline, proposition, conversion and commercial structure.
- 02
Build
Create the strategy, systems, positioning, routes to market and commercial priorities required for growth.
- 03
Execute
Turn the plan into action through prospecting, market development, partner engagement, recruitment, project generation and commercial activity.
- 04
Improve
Measure what is working, identify what is not and continually strengthen the commercial operation.
Commercial capability around the core
Growth problems rarely sit neatly inside one service category.
That is why Evans has developed supporting commercial capabilities around its core Sales Growth, Market Entry and Commercial Leadership work.
Opportunity Engine
Research-led commercial intelligence that identifies live opportunities, companies, decision-makers and buying signals. With Managed, Evans can also undertake initial personalised outreach and early qualification before opportunities are handed to the client's sales team.
Explore Opportunity EngineExecutive Recruitment
Permanent, interim and fractional executive recruitment across senior commercial and operational leadership roles.
Explore Executive RecruitmentDigital Infrastructure
Commercial websites, international market-entry infrastructure, search visibility, AI visibility and digital assets designed around how buyers actually research and select suppliers.
Explore Digital InfrastructureDistributor & Partner Search
Research, identification and commercial development of distributors, partners and other routes to market.
Explore Distributor & Partner SearchBid & Tender Support
Commercial support for businesses identifying, preparing and pursuing valuable tenders and procurement opportunities.
Explore Bid & Tender SupportThis is not a long menu of unrelated services. Each capability exists to solve a problem that commonly appears while helping a business grow, enter a market or strengthen its commercial operation.
Founder-led by design
Senior commercial involvement from the outset.
Evans Sales Consultancy was founded by Tom Evans following a career in sales leadership, business development and international market expansion. His experience has centred on businesses selling complex products and services, where commercial success depends on more than generating a list of leads.
That includes manufacturers, engineering businesses, building-product companies, distributors and specialist B2B organisations selling through direct sales, projects, specifications, distributors and commercial partnerships.
- Building and managing B2B sales pipelines
- Winning new business and developing major accounts
- Opening new UK and international territories
- Establishing distributor and partner networks
- Recruiting, managing and developing sales teams
- Creating new commercial divisions and revenue streams
- Helping international manufacturers establish UK operations
- Developing routes to market across Europe and North America
- Rebuilding sales structures that had stopped producing consistent growth
Evans remains deliberately founder-led. Clients receive senior commercial involvement rather than being sold by one person and passed down through layers of account management.
More about Tom EvansSpeak directly to our founder
Have a commercial challenge you would rather talk through first?
Tom Evans
Founder, Evans Sales Consultancy
07873 883854
Main Evans number: 0330 043 8477
Experience where sales is not simple
Evans is particularly suited to B2B environments where:
- Sales cycles are longer
- Several stakeholders influence a purchase
- Technical understanding matters
- Projects must be identified before they become orders
- Specifications and procurement influence the sale
- Distributors or partners form part of the route to market
- New geographic markets need to be developed
- Sales teams need better commercial intelligence
- Senior commercial leadership is required
Evidence, not just positioning
Selected commercial outcomes.
£0 → £2.2m
New-market turnover generated across three markets within 12 months for an international architectural-products business.
New-market turnover only, not total corporate turnover.
Read the case study£1.5m → £3.2m
Growth of a regional engineering business into a stronger national commercial operation over approximately 18 months.
Read the case study£0 → £1.4m
UK turnover generated within nine months while establishing the UK operation of a European architectural-glazing manufacturer.
Read the case study5 UK distributors
A UK distributor network established for a German manufacturer entering the market.
View client resultsFigures come from the published case studies, where the full context and caveats are set out.
UK based. Internationally commercial.
How do we grow where we are? Where should we grow next?
Evans Sales Consultancy is based in the North West of England. We support businesses across Cumbria, the North of England and the wider UK, alongside international assignments involving Europe, North America and Australia.
Our international work can involve businesses entering the UK as well as UK businesses developing opportunities overseas, so Evans can support both sides of the same commercial question.
Explore International ExpansionA different kind of commercial support
- Some businesses need a defined project.
- Some need a commercial problem diagnosed.
- Some need a new market built.
- Some need a consistent source of opportunities.
- Some need senior leadership.
- Some need to hire the person who will lead the next stage permanently.
Evans is structured to meet the business at the point where the commercial problem actually exists, rather than forcing every client into the same consulting model.
The objective remains the same: build stronger commercial capability and turn it into measurable growth.
Where do you want to grow next?
Whether the priority is generating more opportunities, entering a new market, strengthening commercial leadership or fixing the infrastructure around your sales operation, start with the commercial objective.