About
Evans Sales Consultancy is led by Tom Evans — a commercial operator who spends more time in sales conversations than in slide decks.
Experience
Tom Evans — Sales Director | Commercial Strategist | Business Development Specialist
I have spent my career in sales roles where the number mattered — building pipelines, winning new accounts, managing sales teams and running commercial operations for businesses that make and distribute real products.
That work has mostly been with manufacturers, distributors and specialist B2B businesses: developing new markets, improving sales processes, training and managing salespeople, and growing revenue in territories that had been left to look after themselves.
I started Evans Sales Consultancy because a lot of good businesses do not need another strategy document. They need someone who will look honestly at what is happening in their sales operation, build something workable, and then get involved in making it happen.
In practice that means I am as comfortable in a sales meeting reviewing individual opportunities as I am in a board discussion about where growth should come from. Both matter. Only one of them produces orders.
I work with a small number of businesses at a time, usually on an ongoing basis, so there is enough continuity for the work to stick.
Building and managing B2B sales pipelines
Winning new business in competitive markets
Recruiting, training and managing salespeople
Running commercial operations day to day
Working with manufacturers on route to market
Developing and managing distributor networks
Opening new territories in the UK and Europe
Rebuilding sales processes that had stopped working
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
Create the sales strategy, process and structure the business needs to sell consistently.
Get involved in the activity that creates opportunities and revenue, alongside your team.
Measure performance, identify weaknesses and keep improving what the numbers show.
Trusted by manufacturers, suppliers and distributors
Evidence
UK Market Entry
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
A first conversation costs nothing and is more useful than any proposal. Bring your numbers.
Prefer to speak directly?