About Evans Sales Consultancy

We find revenue, open markets and lead the commercial work.

Evans Sales Consultancy is a UK-based, founder-led commercial growth business. We help B2B companies find new sales opportunities, enter the UK and international markets, and put the right commercial leadership in place — then work alongside their teams to deliver it.

Most of our clients are manufacturers, engineering, building-product and specialist B2B businesses, where the sale is technical, involves several people or runs through projects, specifiers or distributors.

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Why believe us

Selected commercial outcomes.

£0 → £2.2m

New-market turnover generated across three markets within 12 months for an international architectural-products business.

New-market turnover only, not total corporate turnover.

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£1.5m → £3.2m

Growth of a regional engineering business into a stronger national commercial operation over approximately 18 months.

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£0 → £1.4m

UK turnover generated within nine months while establishing the UK operation of a European architectural-glazing manufacturer.

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5 UK distributors

A UK distributor network established for a German manufacturer entering the market.

View client results

Figures come from the published case studies, where the full context and caveats are set out. All client results

Why Evans exists

Consultancy should lead to commercial activity.

Evans was set up around a simple idea: a strategy has little value if nobody turns it into target accounts, conversations, partners, hires or revenue. So we sit between traditional consultancy and hands-on delivery — we work out where growth should come from, build the route, and help execute it. We are not a lead-list vendor, a marketing agency or a recruiter with services bolted on.

Activity, not documents
A plan only counts once it becomes target accounts, conversations, partners, hires or revenue.
Meet the real problem
Some clients need a defined project, some a new market built, some senior leadership. We start where the problem actually is.
Senior from the outset
Founder-led, so clients get senior commercial involvement rather than layers of account management.
Measured by growth
We judge the work on commercial progress, and say plainly when something is not working.

How we work

From identifying the problem to doing something about it.

01
Diagnose
Understand what is actually happening across the market, sales operation, pipeline, proposition, conversion and commercial structure.
02
Build
Create the strategy, systems, positioning, routes to market and commercial priorities required for growth.
03
Execute
Turn the plan into action through prospecting, market development, partner engagement, recruitment, project generation and commercial activity.
04
Improve
Measure what is working, identify what is not and continually strengthen the commercial operation.

What we help clients do

Four commercial objectives.

Find more revenue

Enter new markets

Build commercial capability

Improve commercial execution

Who we work with

Where Evans is strongest.

Based in the North West of England, supporting businesses across Cumbria and the wider UK, with international work involving Europe, North America and Australia — in both directions, into the UK and out of it.

You need a steadier flow of genuine sales opportunities
You are an overseas business entering the UK
You are a UK business expanding internationally
You need senior commercial leadership before a full-time director
You have customers, but little revenue growth from them
Your sale is long, technical, specified or sold through partners

Tom Evans, Founder of Evans Sales Consultancy

Founder-led by design

Senior commercial involvement from the outset.

Evans Sales Consultancy was founded by Tom Evans following a career in sales leadership, business development and international market expansion, largely with businesses selling complex products through direct sales, projects, specifications, distributors and partners.