Liverpool
Sales strategy, commercial leadership and business development for manufacturers, logistics operations and B2B businesses across Merseyside.
Liverpool's commercial base combines manufacturing, a significant logistics and port-related economy, construction and building products, and a broad professional and B2B services sector.
Logistics-adjacent and manufacturing businesses in the region often trade nationally and internationally by default, which puts pressure on a sales operation that was built for local relationships. Volume-driven markets also make it easy to compete on rate rather than on service, reliability and total cost — a habit that is hard to reverse once customers expect it.
The businesses we work with here usually want two things: a defensible commercial position that is not purely price, and a way of creating new opportunities that does not depend on the owner's contact book.
Product manufacturers selling into national customers, distributors and contractors.
Service businesses competing in rate-driven markets that need a stronger commercial argument.
Businesses selling through specification, contractors and merchant routes.
Relationship-led firms needing structured business development.
Evans Sales Consultancy is UK based and works with businesses nationally. We do not operate an office or a local team in Liverpool — clients get a senior commercial practitioner working in their business on agreed days, not a regional account manager.
Price becomes the only lever because value, reliability and cost of failure are never quantified for the customer.
New business arrives through existing relationships, which limits both scale and the value of the business.
The team is busy, but nobody can say how many genuine opportunities were created last month or what happened to them.
Commercial assessment and a prioritised growth plan
Positioning and value argument beyond price
Target account selection and structured business development
Fractional Sales Director support and sales leadership
Sales process, CRM, pipeline and follow-up discipline
Sales team targets, measurement and management rhythm
We start by measuring what is currently happening: opportunities created, quotes issued, conversion, and where deals are lost. It is usually a different picture from the one inside the business.
Then we build and run the missing commercial activity alongside your team, with a review rhythm that makes performance visible rather than anecdotal.
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
No. Evans Sales Consultancy is a UK business with no offices outside its own base, and we do not claim a local team. Work is delivered through a mix of on-site days and structured remote working, and most engagements involve regular days in the business.
Most arrangements are a monthly fee based on an agreed number of days. The Fractional Sales Director cost calculator gives a realistic comparison against a full-time senior hire.
Where demand generation is genuinely the constraint, yes — but the priority is usually the commercial process that converts the demand already being created.
Entering the UK from overseas?
This page is for established businesses trading in the UK. If you are an overseas manufacturer or business looking to establish a commercial presence in Britain, that is a different piece of work.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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