Commercial impact in practice
Bespoke uPVC Windows and Doors
North West expansion
Commercial support for a Stoke-on-Trent business expanding into the North West, including Merseyside.
Liverpool
Sales consultancy for Liverpool businesses.
Sales strategy, commercial leadership and business development for manufacturers, logistics operations and B2B businesses across Merseyside.
Prefer to speak directly?
North West based, supporting businesses across Cumbria and the North of England.
Merseyside & the North West
Liverpool's commercial base combines manufacturing, a significant logistics and port-related economy, construction and building products, and a broad professional and B2B services sector.
Logistics-adjacent and manufacturing businesses in the region often trade nationally and internationally by default, which puts pressure on a sales operation that was built for local relationships. Volume-driven markets also make it easy to compete on rate rather than on service, reliability and total cost — a habit that is hard to reverse once customers expect it.
The businesses we work with here usually want two things: a defensible commercial position that is not purely price, and a way of creating new opportunities that does not depend on the owner's contact book.
Selected commercial experience
Commercial experience relevant to Liverpool & Merseyside & the North West
A selection of formal consultancy engagements and commercial-impact relationships with relevance to businesses in and around Liverpool.
The businesses below include both formal consultancy engagements and commercial involvement through supply, distribution or market development. The relationship type is shown on each card so the distinction is clear.
Commercial impact in practice
Dortech Direct
Distribution + marketing
Huddersfield-based distributor with sales and marketing activity across the North of England.
Formal consultancy engagement
Trade Sliders
National trade-customer development
Yorkshire-based trade customer development programme with national relevance to Liverpool distributors and merchants.
Formal consultancy engagement
Crucial Engineering
Two-year consultancy engagement
Bradford engineering business grown into national accounts — demonstrates the national expansion pattern relevant to Merseyside manufacturers.
The businesses we work with in and around Liverpool
Manufacturing
Product manufacturers selling into national customers, distributors and contractors.
Logistics & distribution
Service businesses competing in rate-driven markets that need a stronger commercial argument.
Construction & building products
Businesses selling through specification, contractors and merchant routes.
Professional & B2B services
Relationship-led firms needing structured business development.
Evans Sales Consultancy is UK based and works with businesses nationally. We do not operate an office or a local team in Liverpool — clients get a senior commercial practitioner working in their business on agreed days, not a regional account manager.
What usually holds sales back
01
Rate-led conversations
Price becomes the only lever because value, reliability and cost of failure are never quantified for the customer.
02
Growth tied to the owner's network
New business arrives through existing relationships, which limits both scale and the value of the business.
03
Activity without measurement
The team is busy, but nobody can say how many genuine opportunities were created last month or what happened to them.
Who this is for
Who this is genuinely right for in Liverpool
Merseyside businesses that benefit most from this work usually compete on more than price already, or urgently need to.
Manufacturers selling nationally
Product manufacturers selling into national customers, distributors and contractors whose commercial argument still defaults to rate.
Logistics and distribution businesses
Service companies competing in volume-driven, rate-led markets that need a stronger case for reliability and total cost.
Construction and building product companies
Businesses selling through specification, contractor and merchant routes across the North West.
Owner-led B2B service and trade businesses
Companies where growth is tied to the owner's contact book and needs a structured route to new customers.
This is not suited to pre-revenue startups, consumer retail businesses, or companies looking for a marketing agency or a recruiter to fill a single sales vacancy.
What we typically work on
Commercial assessment and a prioritised growth plan
Positioning and value argument beyond price
Target account selection and structured business development
Fractional Sales Director support and sales leadership
Sales process, CRM, pipeline and follow-up discipline
Sales team targets, measurement and management rhythm
How we work
We start by measuring what is currently happening: opportunities created, quotes issued, conversion, and where deals are lost. It is usually a different picture from the one inside the business.
Then we build and run the missing commercial activity alongside your team, with a review rhythm that makes performance visible rather than anecdotal.
Sectors we know well around Liverpool
Sector experience is national rather than local. These pages set out the commercial detail in full.
Sales support in Liverpool — straight answers
How do you help a business compete on more than price?
We work through what a customer actually loses if service fails — late delivery, downtime, rework — and build that into the commercial argument alongside the quote, rather than leaving price as the only comparison point. This usually starts with reviewing recent lost quotes to see exactly where the conversation defaulted to rate.
Our growth depends on the owner's contacts. Can that change?
Yes, but it takes deliberate structure: a defined target account list, a business development process that does not rely on personal introductions, and someone senior owning that activity consistently. A Fractional Sales Director role often leads this, working alongside the owner rather than replacing their relationships outright.
Is Liverpool's logistics and manufacturing base a good fit for this kind of work?
Yes. Much of our experience is with manufacturers and technical suppliers who sell nationally through distributors, contractors or direct accounts, which matches the trading pattern of most Merseyside manufacturing and logistics-adjacent businesses.
What happens in the first few months of an engagement?
We measure what is actually happening — opportunities created, quotes issued, conversion rate, and where deals are lost — then agree a prioritised plan. Work typically then runs at one or two days a week, mixing strategy with hands-on business development alongside your team.
Evidence
Client results
Distributor Development · Germany → United Kingdom
Building a UK distributor network for a German manufacturer
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Taking a regional engineering business from £1.5m to £3.2m turnover
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
From £0 to £1.4m UK turnover in nine months
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Commercial impact in practice
Commercial involvement in and around Liverpool
Alongside formal consultancy, Tom Evans has supplied, distributed and advised businesses relevant to Merseyside & the North West.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Commercial impact · Stoke-on-Trent, Staffordshire
Bespoke uPVC Windows and Doors
Broadening a Staffordshire installer's geographic reach into the North West, supported by SEO and paid search.
North West expansion
Commercial impact · Huddersfield, West Yorkshire
Dortech Direct
A Huddersfield supply relationship that grew into distribution, customer acquisition and marketing development.
Distribution + marketing
Commercial impact · United Kingdom
Glass Tech / HGW Solutions
Glass and balustrade supply alongside advice on commercial and operational matters.
Supply + operational advice
How engagements work
What happens if a Liverpool business gets in touch
Engagements in Liverpool are agreed on a fractional or project basis after measuring what is actually happening in the pipeline, typically one or two days a week over several months. Fees are set against that agreed scope, not a standard rate.
- 01
An initial conversation
A direct discussion about where revenue comes from today, what has stalled and what you want the business to look like commercially in twelve to twenty-four months.
- 02
A commercial assessment
A structured look at lead generation, pipeline, conversion, follow-up, pricing discipline and sales management — based on your numbers rather than assumptions.
- 03
A recommended route
You receive a clear view of what should change, in what order, and whether that is best delivered as a defined project, fractional sales leadership or focused business development.
- 04
Delivery, then handover
Most engagements run over several months at one or two days a week — long enough for new habits to hold, with the intention that your own people carry them afterwards.
Tools
Useful before you call
Three ways to get a clearer commercial picture before committing to anything. Each one is genuinely useful on its own.
Sales growth assessment
A structured commercial review of lead generation, pipeline, conversion and follow-up, with the findings and the recommended route set out plainly.
Build my UK sales growth plan
Answer a few questions about how sales are run today and receive a short, personalised plan: what is holding growth back, the sales structure that fits and a practical first 90 days.
Fractional Sales Director cost calculator
Compare the true cost of a full-time Sales Director with fractional commercial leadership, using your own salary, package and on-cost assumptions.
Practical reading
Thinking relevant to Liverpool businesses
Evans Opportunity Engine
Looking for live commercial opportunities in Liverpool?
The Evans Opportunity Engine identifies businesses where current events — investment, projects, contract awards, appointments or supplier changes — create a genuine reason to approach, with the buyer identified and the approach written.
Explore Opportunity Engine
From £995 + VAT / month
Liverpool — common questions
No. Evans Sales Consultancy is based in Cumbria and has no office or local team anywhere, including Merseyside. Work is delivered through a combination of on-site days in your business and structured remote activity, so it is planned into the calendar rather than dependent on proximity.
Most arrangements are a monthly fee based on an agreed number of days. The Fractional Sales Director cost calculator gives a realistic comparison against a full-time senior hire.
Where demand generation is genuinely the constraint, yes — but the priority is usually the commercial process that converts the demand already being created.
Yes. Much of the work involves supporting an existing team rather than replacing it: setting targets, building pipeline discipline, joining customer visits and putting a management rhythm in place so the people already selling convert more of what they create.
Yes. There is no Evans office or local team in Liverpool, and delivery combines planned on-site days in the business with structured remote activity, in the same way as everywhere else outside Cumbria.
Yes. Product manufacturers selling into national customers and logistics-adjacent businesses competing in rate-driven markets are a significant part of the client profile in this region.
Yes. Many Liverpool manufacturing and distribution businesses already trade nationally, and building a defined target account list beyond the region is common early-stage work.
Nearby
Entering the UK from overseas?
This page is for established businesses trading in the UK. If you are an overseas manufacturer or business looking to establish a commercial presence in Britain, that is a different piece of work.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
Prefer to speak directly?