Commercial impact in practice · Stoke-on-Trent, Staffordshire
Broadening a Staffordshire installer's geographic reach into the North West, supported by SEO and paid search.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Business
Bespoke uPVC Windows and Doors
Location
Stoke-on-Trent, Staffordshire
Sector
Glazing & fenestration, Home improvement
Nature of involvement
North West expansion
Bespoke uPVC Windows and Doors is a family-run uPVC window and door business based in Staffordshire.
The business had primarily operated in Staffordshire. Tom supported its expansion of residential work beyond that home territory.
This was commercial support rather than a formal Evans Sales Consultancy consultancy engagement. The business is Staffordshire-based, not Manchester-based.
01
Helped the business win additional residential work across the North West rather than remaining dependent on its home county.
02
Supported the commercial decisions behind serving a wider area — where the work was worth pursuing and how far the business could sensibly reach.
03
Supported SEO and Google Ads activity to improve digital customer acquisition in the wider territory. No advertising or ranking results are published; none were supplied.
The commercial principle
An installer that wants work in a new area first has to be findable there. Digital acquisition and commercial targeting have to move together, or the vans travel further for the same enquiries.
Formal consultancy work
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Commercial impact · Newport, South Wales
A glass supply relationship that developed into support around project costings and winning new commercial work.
Project support
Commercial impact · Huddersfield, West Yorkshire
A Huddersfield supply relationship that grew into distribution, customer acquisition and marketing development.
Distribution + marketing
Commercial impact · Newcastle & the North East
A North East distributor relationship that extended into broad marketing and sales strategy support over roughly two years.
Distributor + sales & marketing
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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