Commercial impact in practice · Newcastle & the North East
A North East distributor relationship that extended into broad marketing and sales strategy support over roughly two years.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Business
Westline
Location
Newcastle & the North East
Sector
Building products & construction, Manufacturers & distributors
Nature of involvement
Distributor + sales & marketing
Westline was a North East building-products business. Its lintels business is now presented as part of Wade Building Services / Wade Building Supplies.
Tom set Westline up as a Glassline distributor and sold glass to the business, working with them for approximately two years as a customer and commercial relationship.
The involvement extended into helping with the business's overall marketing and sales strategy during that period. It was not a formal Evans Sales Consultancy consultancy mandate.
01
Set the business up as a Glassline distributor, giving it a product route alongside its existing activity.
02
Supported the business's overall sales strategy across the period of the relationship.
03
Provided broad marketing support alongside the commercial work, so the proposition was presented as well as sold.
The commercial principle
Where a supplier can help a distributor sell — strategy, marketing, positioning — the relationship stops being a transaction and starts producing volume for both sides.
Westline subsequently became part of Wade Building Services. That later corporate development is useful current context. It is not presented as an outcome of Evans' involvement.
Formal consultancy work
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Commercial impact · Newport, South Wales
A glass supply relationship that developed into support around project costings and winning new commercial work.
Project support
Commercial impact · Huddersfield, West Yorkshire
A Huddersfield supply relationship that grew into distribution, customer acquisition and marketing development.
Distribution + marketing
Commercial impact · Stoke-on-Trent, Staffordshire
Broadening a Staffordshire installer's geographic reach into the North West, supported by SEO and paid search.
North West expansion
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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