Who we help
Established, ambitious companies with a strong proposition and a sales operation that hasn't kept pace with it.
Owner-managed businesses where selling has always been done by the founder and one or two others. The proposition works; the sales operation has never been designed. We make selling somebody's defined job, with a process, a target market and a weekly rhythm.
Considered purchases, multiple decision-makers and sales cycles measured in months. The work is qualification, pipeline discipline, follow-up and proposals written for the person who signs — not the person who asked.
Technical buyers, accreditation, framework agreements and heavy customer concentration. We build new business activity alongside account development so the business is not one re-tender away from a problem.
Cumbrian SMEs and established businesses
We work with ambitious businesses that have a strong proposition but know their sales operation could be performing better.
These are the sectors we know best. They are not a restriction — if your business sells something considered, to other businesses, the same principles apply.
Based in Cumbria. Working across the UK and Europe.
Cumbria has no shortage of ambitious businesses. What many lack is access to experienced commercial expertise without committing to another permanent senior hire.
Evans Sales Consultancy provides experienced sales leadership, strategy and execution when businesses need it — from Carlisle, Penrith, Kendal down through Workington, Whitehaven, Cockermouth, and across Keswick, Ulverston, Barrow-in-Furness, Windermere and wider Cumbria.
Evidence
UK Market Entry
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
There is no fixed threshold, but the work makes most sense once a business has a proven proposition, existing customers, and either a small sales team or an owner who is currently doing the selling.
Yes. Cumbria is home and the majority of clients are here, but we work across the UK and into Europe, particularly on market entry and territory development.
Rarely. The sectors listed are where the experience is deepest. If you sell something considered, to other businesses, with a sales cycle longer than a transaction, the same commercial principles hold.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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