Who we help
Manufacturers, construction and building product companies, engineering and specialist B2B businesses — improving sales at home, or building markets abroad.
In short
Evans Sales Consultancy is the right fit for manufacturers, construction and building product companies, and specialist B2B businesses with a proven proposition, existing customers and a sales cycle longer than a transaction — whether that is a small sales team or an owner still doing the selling personally. It is not the right fit for businesses that have not yet proven what they sell or who buys it.
See what the work itself involves once the fit looks right.
Technical buyers, accreditation, framework agreements and heavy customer concentration. We build new business activity alongside account development so the business is not one re-tender away from a problem.
Long lead times, specification, contractor and developer relationships, and revenue that arrives in lumps. The work is project pipeline, early engagement with the people who specify, and disciplined follow-up on quotes that are still live months later.
Building products & construction sales consultancyWindows, doors, curtain walling, architectural glass, balustrade and railing systems. Quotation volume without conversion, projects priced too late, and growth that depends on a new channel rather than more effort. This is where the sector experience runs deepest.
Glazing & fenestration sales consultancySolar PV, battery storage, heat pumps, EV charging and energy technology businesses with installation capacity to fill. Project generation, commercial pipeline, conversion and demand generation across both commercial and residential markets.
Renewable energy sales consultancyConsidered purchases, multiple decision-makers and sales cycles measured in months. The work is qualification, pipeline discipline, follow-up and proposals written for the person who signs — not the person who asked.
Engineering & industrial sales consultancyManufacturers and product businesses that need a commercial presence before they can justify a permanent one. Route to market, distributor recruitment, direct business development and commercial representation — the work that turns a territory into a market.
International market entry & expansionCompanies with a proven proposition at home and an export ambition that has not yet been made commercial. Country prioritisation, routes to market, and the relationships that have to exist before revenue does.
European market developmentBusinesses where the owner is still the commercial engine. Start with the problem rather than the service: whether growth is limited by demand, activity, pipeline, conversion, process, capacity or sales leadership.
Sales help for founders & business ownersOwner-managed businesses where selling has always been done by the founder and one or two others. The proposition works; the sales operation has never been designed. We make selling somebody's defined job, with a process, a target market and a weekly rhythm.
B2B technology businesses that have proven the product and now need a commercial operation behind it: repeatable pipeline creation, qualification, sales structure and senior leadership beyond founder-led selling.
Technology, IT & software sales consultancyConsidered, high-value B2B sales
Evans Sales Consultancy works particularly well with businesses selling technical products, services, projects or contracts where growth depends on strategy, relationships, pipeline development and disciplined execution.
The strongest fit is a complex or relationship-led sale: one that needs commercial judgement, consistent follow-up and a clear route from opportunity to revenue.
Evans Sales Consultancy is based in Cumbria and works with businesses locally, nationally and internationally. Local clients get a consultancy on their doorstep; international clients get UK-based commercial capability that travels.
Evans Sales Consultancy is based in Cumbria and works with ambitious businesses across the UK.
Whether we’re developing sales strategy, providing fractional sales leadership, generating projects, strengthening sales teams or opening new markets, our role is determined by the commercial challenge, not the postcode.
Everything in Who We Help
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Sales Growth · Commercial Development · Glazing · High Wycombe, Buckinghamshire → United Kingdom — South East
Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans Sales Consultancy helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.
2 years Commercial consultancy
Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East
Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.
3 years Commercial growth support
Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade
Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans Sales Consultancy helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.
9 months Trade sales development
The true cost of sales leadership
Most of the businesses we work with are weighing a senior commercial hire against something more flexible. This calculator sets out both, line by line, using your own assumptions.
Takes a minute. Nothing is gated — your comparison appears on screen as you change the figures.
Choosing correctly
Nothing here is compulsory and no stage has to be bought before another. Find the sentence that matches your situation and go straight to the engagement that answers it.
We know growth needs attention but we are not sure what is actually wrong.
Commercial Growth SprintWe need researched live commercial opportunities to approach.
Opportunity EngineWe need Evans to actively develop target accounts and opportunities over time.
Project Generation & Business DevelopmentWe need broader commercial growth execution across more than prospecting alone.
Growth PartnerWe need senior ownership of the wider commercial function.
Fractional Commercial LeadershipWe need a one-off independent diagnosis of our website.
Commercial Website AuditWe need regular, serious authority content.
Authority Content EngineOur website is good; it needs properly adapting to one new market.
International SEO & LocalisationWe need a substantial country-specific commercial digital estate.
Market-Entry Landing EstateOur digital platform needs major structural work or a rebuild.
Digital InfrastructureWe need partner intelligence only — we will handle the approaches ourselves.
Distributor & Partner SearchWe need Evans to help execute the commercial entry into a market.
International Market EntryWe need a Country Manager, Sales Director or technical commercial hire.
International & Commercial RecruitmentWe are entering several countries and need one repeatable system.
International Expansion PlaybookA focused service solves one defined component. A flagship engagement is where Evans Sales Consultancy owns, or materially supports, a broader commercial outcome. Where a focused service would not honestly be enough, we say so before anything is invoiced.
Not sure what needs fixing?
Practical sales help for founders, owners and Managing Directors — organised by the problem, not by the service. Start with what sounds most like your business.
There is no fixed threshold, but the work makes most sense once a business has a proven proposition, existing customers, and either a small sales team or an owner who is currently doing the selling.
Across the UK, Europe, North America and Australia. Cumbria is home and the consultancy is UK based, but clients are spread nationally and internationally, with work delivered on site, remotely or as a mix.
Rarely. The sectors listed are where the experience is deepest. If you sell something considered, to other businesses, with a sales cycle longer than a transaction, the same commercial principles hold.
Whichever sector you are in, expansion tends to need the same two things alongside commercial leadership.
People
Recruit the salespeople and commercial managers who can carry a territory, assessed commercially rather than on CV keywords.
Digital
Build the digital presence and enquiry journeys that turn market interest into qualified conversations.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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