Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
Client / sector
D&I Home Improvements / D&I Window Solutions — Windows, doors & home improvement products
Location
Barnsley, South Yorkshire
Market
United Kingdom
Service provided
Sales Growth, Sales Strategy, Business Development, Project Generation
D&I is an established Barnsley-based windows and doors business, founded in 2009, working across windows, doors, conservatories and wider home-improvement products. At the start of the engagement the business was turning over approximately £2.2 million and wanted to accelerate its growth.
At that point D&I bought in its uPVC products rather than fabricating them, and the commercial model was built around selling and supplying those products. The ambition was to increase sales, strengthen the commercial operation and capture more of the value already passing through the business.
The question was therefore broader than generating more enquiries. It was how much more value the company could capture from the market it was already selling into.
01
Worked with D&I to identify where meaningful additional growth could realistically come from. The strategy looked beyond enquiry volume and considered how the business could increase sales, expand capability, capture more value and strengthen its overall proposition.
02
Supported the wider sales-growth activity required to lift turnover — commercial strategy, opportunity creation, pipeline growth and the development of revenue across the customer and trade sides of the business.
03
Helped D&I establish and develop a dedicated installation arm, allowing the company to take greater control over delivery and capture additional value from work it was already generating rather than passing that stage on.
04
Identified and helped implement the opportunity for D&I to establish its own aluminium fabrication capability, rather than relying entirely on bought-in finished aluminium products. That in-house aluminium capability broadened what the business could offer and supply.
05
Sales growth, installation capability and aluminium fabrication together moved D&I from a supply-led model to a broader, more vertically integrated operation — a commercial-growth engagement rather than a sales campaign.
£2.2m → £4.6m
Turnover in 18 months
+109%
Approximate turnover growth
18 months
Growth period
2 new capabilities
Installation + aluminium fabrication
Over approximately 18 months, D&I's turnover increased from around £2.2m to £4.6m while the business expanded its sales and operational capabilities — approximately 109% growth.
Evans Sales Consultancy supported the commercial strategy, sales development and new operating capabilities behind this period of growth.
The business ended the period with a dedicated installation arm, an in-house aluminium fabrication capability and a broader, more vertically integrated commercial model.
What this result shows
The £2.2m to £4.6m turnover figure (approximately 109% growth) covers D&I's overall business over roughly 18 months, not sales activity in isolation. Evans worked alongside D&I's own team on commercial strategy while the business itself built the new installation and aluminium fabrication capability; the figure reflects that combined period of change.
Commercial calculator
What would a full-time Sales Director really cost?The commercial lesson
01
D&I began by buying in uPVC. Establishing installation and aluminium fabrication capability changed the margin and the offer as well as the volume.
02
New capabilities only pay for themselves when the commercial activity to fill them is developed at the same time.
Related intelligence
Evidence
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Whether you're trying to generate more opportunities, strengthen your sales operation or enter a new market, start by understanding what's currently holding growth back.
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