Sales strategy
Strategy, process, CRM and pipeline — the commercial structure that lets a business sell consistently instead of reactively.
Plenty of businesses work hard at sales and still cannot say what is in the pipeline next month.
That usually means there is no agreed definition of a good customer, no shared process from enquiry to order, and a CRM nobody trusts. Every deal becomes a one-off, and forecasting becomes guesswork.
Strategy work fixes the decisions first — market, proposition, pricing, route — then builds the process and reporting that keeps those decisions honest.
Where the growth will come from: sectors, accounts, products and territories — chosen, not assumed.
A defined route from enquiry to order that your team will actually follow.
A CRM that reflects reality and a pipeline you can forecast from with confidence.
Pricing, margin, proposition and channel decisions that hold up commercially.
Who sells what, to whom, and how the roles fit together as the business grows.
The handful of numbers that tell you whether the strategy is working: activity, conversion, value, win rate.
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
Create the sales strategy, process and structure the business needs to sell consistently.
Get involved in the activity that creates opportunities and revenue, alongside your team.
Measure performance, identify weaknesses and keep improving what the numbers show.
Something you use. A sales strategy that lives in a PDF has no commercial value. The output is a target market, a process, a pipeline and a set of numbers your team works to.
Almost never. Replacing a CRM rarely fixes anything on its own. We would rather make the one you already pay for reflect what is really happening.
Diagnosis takes a few weeks. Building the process, pipeline and reporting alongside the people who have to use it takes longer — usually a few months of part-time involvement.
Evidence
UK Market Entry
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
We start by looking at your pipeline, conversion and activity together, and work back to the decisions behind them.
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