Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East
Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.
Client / sector
Beautiful Homes UK — Home improvement — glazing, kitchens & extensions
Location
Putney & Deal
Market
London & the South East
Service provided
Sales Growth, Sales Strategy, Business Development, Project Generation
Beautiful Homes UK is a home-improvement business with Putney and Deal context, publicly presenting a proposition across glazing, kitchens and wider home-improvement work.
Growth here was not simply a question of generating more enquiries for the same product in the same place. The opportunity was broader: a bigger market to sell into, a wider range of work the business could take on, and larger project types than its existing mix.
That makes it a commercial-strategy engagement — geography, services and customer type — rather than a lead-generation exercise.
01
Supported the commercial development of the business into London — where the opportunity sat, which customers and project types to pursue, and how to compete in a market larger and more contested than its existing base.
02
Helped the business win commercial projects alongside residential contracts, giving it a mix of work rather than dependence on a single customer type.
03
Worked on developing and selling the glazing side of the business, and supported the kitchens proposition commercially.
04
Helped introduce and develop extensions as an additional commercial offering. Evans Sales Consultancy's role was commercial — identifying the opportunity and helping the business sell it. The consultancy did not provide design, architectural or contracting services.
05
Supported sustained business development and customer acquisition throughout the relationship, rather than a single campaign.
3 years
Commercial growth support
London
New geographic market developed
New service
Extensions introduced commercially
Across approximately three years, the business developed into London, won commercial and residential work, and broadened its proposition beyond its original offer.
Extensions were introduced as an additional commercial offering alongside glazing and kitchens, giving the business more to sell to the same customer base.
No turnover, customer names or project values are published for this engagement; none were supplied for publication.
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