Evans Sales Consultancy helps ambitious UK businesses improve sales performance, build pipeline, strengthen commercial leadership and develop new customers, projects and territories.
Commercial potential into predictable revenue
From sales strategy and Fractional Sales Director support to hands-on business development and project generation, the focus is simple: turning commercial potential into more predictable revenue.
Most of the businesses we work with are well run operationally and under-structured commercially. The product is good, the reputation is real, and the sales function has grown by accident rather than design. That is a solvable problem, and it is rarely solved by hiring more salespeople first.
The work is deliberately practical. We diagnose the commercial operation, build what is missing, and then take part in using it — sales meetings, target account work, customer visits and pipeline reviews — until the capability stays in the business.
The managing director is still the best salesperson in the business
A handful of customers carry most of the turnover
Quotes go out and follow-up depends on who remembers
The pipeline reflects optimism rather than qualified reality
The sales team is busy but nobody can say how many opportunities were created last month
Growth stops at the edge of the current territory
A full-time sales director looks necessary and unaffordable at the same time
Client work
Markets are built through relationships.
Real businesses. Real commercial challenges. Real market development.
Evans Sales Consultancy has experience helping manufacturers and specialist B2B businesses grow — from UK and European market entry and distributor development through to national sales growth, project generation and new revenue streams. Described as it happened — no figure is published that cannot be evidenced.
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
If you are an overseas manufacturer or business establishing a commercial presence in Britain, that is market entry rather than sales growth — a different route, different first steps and a dedicated service.
UK sales growth is for established businesses already trading in Britain that want more revenue from that market. International market entry is about establishing a commercial position in a new country. Both are core services, and some clients eventually do both.
With a sales growth assessment: a structured review of how opportunities are created, where they are lost, and what the numbers actually show. That produces a prioritised plan rather than a general recommendation.
Yes — nationally. There are location pages covering the major UK cities and regions, and engagements combine agreed on-site days with structured remote commercial activity.
It depends on the number of days, but the honest comparison against a full-time hire — salary, employer costs, vehicle, bonus and recruitment risk — is set out in the Fractional Sales Director cost calculator.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.