Creative intellectual property — fiction series and story world
A multilingual digital estate built around a near-future fiction series: story world, reader journeys, content architecture and atmosphere, in eighteen language editions.
Creative / IP project. Not a B2B consultancy client and not presented as one; it is included because of what the digital system demonstrates.
Intellectual property has the same problem as a commercial proposition: an audience has to understand it, believe it and be given somewhere to go — before there is anything to buy.
The requirement was to build the world, the series and the reader journey as a proper digital system rather than a holding page for a forthcoming book.
Creative work is usually presented either as a single atmospheric page with nothing to read, or as a content dump with no atmosphere. Both fail for the same reason: no structure behind the mood.
The estate also had to work internationally from the start, which means real language editions rather than a translate button.
Treat the story world as an architecture: the series, the individual titles, the world and its places, the author, and the ways in.
Let atmosphere carry the brand while structure carries the reader — one clear next step from every page.
Build the language editions into the system rather than bolting them on later.
It demonstrates that the same infrastructure principles — architecture, content hierarchy, audience journeys, internationalisation, one route out per page — apply well beyond a conventional B2B website.
It shows brand atmosphere and commercial structure coexisting rather than competing, which is exactly the problem premium B2B brands have.
It evidences a multilingual content system built from the ground up rather than retrofitted.
Switch language on the live site
Eighteen editions, each a real edition rather than an automatic translation.
The story world
How the world, its places and its characters are structured as navigable content.
The thematic content layer
AI fiction and AI and humanity — subject-level content around the IP itself.
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