Fractional sales director
Senior commercial leadership inside your business — strategy, pipeline, people and performance — for one or two days a week.
Most growing businesses need senior sales leadership long before they can justify employing it full time.
A Fractional Sales Director gives you that capability part time and on an ongoing basis. We become part of your leadership team, set the commercial direction, lead the people who sell, build the pipeline and hold the business to the numbers it has agreed.
This is not advice from the outside. It is responsibility taken on the inside — in your meetings, in your CRM, with your team, against your targets.
Prefer to speak directly?
Diagnostic
The Managing Director is still effectively running sales
The business has salespeople but no senior sales leadership
Revenue has plateaued
Sales performance is inconsistent
There is little visibility of pipeline or forecasting
Salespeople aren't being properly managed
There is no clear sales strategy
The business wants to grow into new territories or markets
Sales processes have developed organically rather than deliberately
The business is recruiting or rebuilding a sales team
Marketing generates leads but conversion is weak
There are ambitious growth targets but no commercial plan to reach them
Senior commercial expertise is needed, but not another permanent director
The business is between Sales Directors and needs experienced interim support
If several of these are true, the constraint is rarely effort. It is that nobody senior owns sales.
Responsibility
How it works
Get underneath the numbers, people, pipeline, proposition, market and existing sales operation.
Identify the biggest commercial constraints and the opportunities worth acting on first.
Create the strategy, processes, targets and structure the business actually requires.
Work directly with management and the sales team to execute the plan.
Track pipeline, conversion, activity, revenue and the commercial KPIs that matter.
Continually adjust based on what actual performance shows.
A full-time Sales Director is one of the most expensive hires a mid-sized business makes — and one of the riskiest.
Salary, bonus, car, pension, NI and recruitment fees rarely land under six figures. Get the hire wrong and the cost is a year of lost growth on top.
Doing nothing is not free either. Unmanaged salespeople, unqualified pipeline, weak conversion and no forecast all cost revenue every month — they just never appear on an invoice.
A fractional engagement puts experienced leadership in place quickly, at a fraction of the cost, and can be scaled or ended without employment risk.
Turnover between £1m and £30m
Manufacturers, distributors and building-products businesses
Construction, engineering and installation businesses
Solar, renewables and energy businesses
B2B service businesses with a technical or considered sale
Owner-managed businesses where the MD still runs sales
Businesses with a small sales team and no senior leadership above it
Businesses between Sales Directors needing interim commercial leadership
Based in Cumbria, working with businesses across the UK — on site and remotely. See the work.
Evidence
UK Market Entry
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
An experienced Sales Director working with your business part time, on an ongoing basis. Same responsibilities as a full-time director — strategy, leadership, pipeline, forecasting, performance — delivered in one or two days a week rather than five.
A consultant advises. A Fractional Sales Director leads. We sit in your leadership team, manage your salespeople, own the sales numbers and stay accountable for what happens next.
Typically one to two days a week, adjusted as the business needs. Some engagements start heavier during the build phase and settle into a steady rhythm of leadership, reviews and pipeline work.
Most run for six to twelve months as a minimum, because sales leadership is not a short project. Some continue indefinitely; others hand over to a permanent hire we help recruit and onboard.
Considerably less than employing a Sales Director. Engagements are a fixed monthly fee based on the days committed, with no recruitment fee, bonus, car, pension or long-term employment risk.
Yes, where that is what the business needs. One-to-ones, sales meetings, targets, coaching, performance reviews and accountability are all part of the role.
Yes. We are based in Cumbria and work with businesses across the UK, on site and remotely. Travel is planned around the days committed.
Start with a sales growth assessment. We look at your pipeline, people, conversion and strategy together, then agree what senior leadership would need to change first.
Prefer to speak directly?