Sales team development
Training, management and accountability that turn individual effort into a team that produces predictable results.
In short
Performance in an existing sales team is usually improved with structure rather than more headcount: agreed standards for activity, regular one-to-ones and pipeline reviews, and coaching delivered in the field on live opportunities rather than in a classroom. Recruitment and onboarding support can help too, but they only compound gains that management discipline has already created.
Very few sales problems are caused by people who cannot sell.
Far more often nobody has agreed what good activity looks like, nobody reviews the pipeline properly, and nobody has an honest conversation when the numbers slip.
We put the standards, rhythm and coaching in place, then work alongside the team until the discipline is theirs rather than ours.
Practical training on qualifying, questioning, quoting, negotiating and closing. Not theatre.
Standards, one-to-ones, targets and accountability so performance is managed, not hoped for.
Joint visits and call coaching, where habits actually change.
Activity, conversion, average order value and win rate — tracked per person, not just per month.
Defining the role, sifting the right people and onboarding them so they sell sooner.
Getting the business to a point where selling no longer depends on the owner.
The true cost of sales leadership
If your team needs stronger management rather than another head, compare the full cost of a permanent Sales Director with a Fractional Sales Director for a defined number of days.
Takes a minute. Nothing is gated — your comparison appears on screen as you change the figures.
Frequently. Many businesses have capable salespeople who have never been given targets, standards or a one-to-one. Putting that structure in place is usually the fastest gain available.
Very little of it. Some sessions are structured, but most of the change comes from joint visits, call reviews and pipeline meetings using your own live opportunities.
Yes. Where there is no sales manager, we often run the rhythm — targets, reviews, accountability — until the business is ready to appoint someone.
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Sales Growth · Commercial Development · Glazing · High Wycombe, Buckinghamshire → United Kingdom — South East
Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans Sales Consultancy helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.
2 years Commercial consultancy
Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East
Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.
3 years Commercial growth support
Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade
Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans Sales Consultancy helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.
9 months Trade sales development
We start by looking at what your salespeople actually do each week, and what the numbers say about it.
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