Digital Infrastructure
Evans Sales Consultancy brings commercial strategy, websites, search visibility, authority content, useful tools and lead journeys together as one growth system — for established UK businesses and international expansion.
In plain English
Digital Infrastructure is the connected commercial system through which buyers find, understand, trust and contact a business. It can include website architecture, search and AI visibility, authority content, multilingual market estates, commercial tools, lead capture, attribution and CRM connection. The work starts with the commercial objective, not a design trend.
Evans Launch
Evans Launch provides a simpler fixed-scope route for businesses that need a high-quality commercial website without the wider strategy, market-entry infrastructure, research, complex tools or extensive commercial architecture. Professional website. £0 upfront build cost. Predictable monthly price.
£249 + VAT / month
A professionally designed business website of up to 8 core pages — written, built, hosted and maintained by Evans.
£349 + VAT / month
A larger, search-focused commercial website — up to around 30 pages, location architecture and up to 15 articles at launch.
Choose the commercial route
Choose the route that matches the commercial job. The UK service strengthens an established business whose digital presence no longer supports growth. The international service builds the country, language and conversion architecture required for a new market.
UK growth
For established UK businesses improving how buyers find, understand and engage with the business.
Explore the UK route →International expansion
For businesses building country, language, search and conversion architecture around a new market.
Explore the international route →The scope is assembled around the commercial requirement. Evans can diagnose and improve an existing platform, build a missing layer, or lead a wider commercial rebuild where the current system cannot support growth.
Structure the website around how buyers understand, compare and enquire — across services, sectors, proof and commercial journeys.
Explore →Build and monitor visibility around the questions buyers actually ask in search engines and AI-assisted research.
Explore →Turn genuine expertise into substantial commercial content that supports discovery, trust and sales conversations.
Explore →Create useful calculators, planners, reports and enquiry journeys that help a buyer make progress and give sales better context.
Explore →Give each priority market the right language, proposition, URL structure, search intent, proof and conversion route.
Explore →Connect website journeys, attribution and CRM handling so digital activity supports commercial decisions rather than producing isolated metrics.
Explore →How the work is approached
01
Clarify the growth objective, buyer, offer, proof, sales process and the role digital infrastructure needs to play.
02
Define services, markets, search intent, content, tools, enquiry journeys and measurement before build decisions are made.
03
Create the agreed infrastructure and connect discovery, proof, conversion, attribution and sales follow-up.
04
Use real commercial learning to strengthen the platform over time. Nothing is published automatically.
Compare the two products
Two fixed-scope website products within Evans Digital. For the full comparison, open either product page.
Evans Launch
£249 + VAT
per month
Evans Launch Plus
£349 + VAT
per month
Price
Minimum agreement
Upfront website build cost
Page scope
Location architecture
Articles / guides at launch
Digital Infrastructure in Practice
Four genuine builds with their real status and scope: the Evans platform, SHS Cumbria, The Unread, and North Stand in development. No invented traffic, ranking, lead or revenue claims.
B2B commercial consultancy, recruitment and international growth
The platform you are reading: a seventeen-language commercial estate carrying services, markets, recruitment, tools, reports and enquiry routing without becoming incoherent.
Groundworks, civil engineering and construction — Cumbria
A regional groundworks and civil engineering business given a commercial digital estate: service architecture, service-area coverage, planning and cost guidance, plant and equipment, and structured enquiry routes.
Creative intellectual property — fiction series and story world
A multilingual digital estate built around a near-future fiction series: story world, reader journeys, content architecture and atmosphere, in eighteen language editions.
Sports and hospitality interiors — product-led ecommerce concept
A product-led direct-to-consumer proposition being developed around sports and hospitality interiors — brand, product architecture and ecommerce thinking, before any market launch.
A website may be part of it, but the service is broader and commercially led. It starts with the market, buyer, proposition and sales process, then builds the digital architecture required to support them.
Not necessarily. The first decision is whether to keep and improve the current platform, add a missing commercial layer, or rebuild because the underlying structure cannot support the requirement.
No. UK Digital Infrastructure supports established businesses growing in their home market. Market Entry Digital Infrastructure is the distinct international branch.
No. Scope, content and launch decisions remain controlled by the client; nothing is published automatically.
Agree the commercial measures before launch: enquiry volume and quality, conversion rate from visit to enquiry, cost per qualified lead, and revenue attributable to the site over 6-12 months. Analytics and call/form tracking should be live from day one so you have a clean before/after baseline rather than guesswork.
Discuss the requirement
Tell Tom what the business is trying to achieve and where the current digital system is getting in the way. The source question remains mandatory.
Prefer to talk it through first?
Digital infrastructure at Evans is built around commercial outcomes. Talk through what your website needs to do with Tom Evans.
Tom Evans
Founder, Evans Sales Consultancy
07873 883854
info@evanssalesconsultancy.co.ukCall Tom directlyMain line: 0330 043 8477
Choosing correctly
Nothing here is compulsory and no stage has to be bought before another. Find the sentence that matches your situation and go straight to the engagement that answers it.
We know growth needs attention but we are not sure what is actually wrong.
Commercial Growth SprintWe need researched live commercial opportunities to approach.
Opportunity EngineWe want more revenue from the customers we already have.
Customer Expansion EngineWe need Evans to actively develop target accounts and opportunities over time.
Project Generation & Business DevelopmentWe need a growth strategy and hands-on execution to achieve significant revenue growth.
Strategic Sales GrowthWe need experienced sales direction without a permanent full-time director.
Fractional Sales Director & Commercial LeadershipWe need a one-off independent diagnosis of our website.
Commercial Website AuditWe need regular, serious authority content.
Authority Content EngineOur website is good; it needs properly adapting to one new market.
International SEO & LocalisationWe need a substantial country-specific commercial digital estate.
Market-Entry Landing EstateOur digital platform needs major structural work or a rebuild.
Digital InfrastructureWe need partner intelligence only — we will handle the approaches ourselves.
Distributor & Partner SearchWe need Evans to help execute the commercial entry into a market.
International Market EntryWe need a Country Manager, Sales Director or technical commercial hire.
International & Commercial RecruitmentWe are entering several countries and need one repeatable system.
International Expansion PlaybookA focused service solves one defined component. A flagship engagement is where Evans Sales Consultancy owns, or materially supports, a broader commercial outcome. Where a focused service would not honestly be enough, we say so before anything is invoiced.
Not sure what needs fixing?
Practical sales help for founders, owners and Managing Directors — organised by the problem, not by the service. Start with what sounds most like your business.
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