London
Senior commercial leadership, sales strategy and business development for B2B businesses across London and the South East.
London's B2B market is the deepest in the UK and the most competitive: technology and software, professional and business services, construction and the built environment, and a large population of international businesses running their UK or European operations from the city.
Two commercial problems recur. The first is noise — buyers have more credible options and more inbound approaches than anywhere else, so undifferentiated business development simply does not land. The second is cost: senior sales hires in London are expensive, and a mis-hire at director level is one of the most costly mistakes a growing business can make.
That combination is why fractional commercial leadership works well here. It gives a business director-level strategy and accountability at a fraction of the cost, while the structure that a permanent hire would need is built first.
B2B technology businesses moving beyond founder-led selling into a repeatable model.
Considered services competing in a crowded, referral-heavy market.
Product and specialist businesses working through specification and contractor routes.
Overseas companies building or rebuilding a UK commercial operation.
Evans Sales Consultancy is UK based and works with businesses nationally. We do not operate an office or a local team in London — clients get a senior commercial practitioner working in their business on agreed days, not a regional account manager.
Volume-based prospecting in the most saturated market in the country produces activity, not opportunities.
A sales director is recruited before there is a strategy, process or pipeline for them to run.
The pipeline reflects optimism rather than qualified reality, so planning and hiring decisions are made on poor information.
Commercial assessment, pipeline quality review and forecast discipline
Positioning and proposition work that stands up in a crowded market
Fractional Sales Director leadership in place of, or ahead of, a full-time hire
Targeted business development into named accounts rather than volume outbound
Sales process, CRM and reporting structure
UK and international market development for businesses expanding beyond their home market
Work starts with a hard review of the pipeline and how opportunities are created — in most London businesses the first gain is qualification, not more activity.
From there we lead the commercial function on a fractional basis, or build the structure a permanent sales director will later inherit, with regular days in the business and a fixed review rhythm.
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
No. Evans Sales Consultancy is a UK business with no offices outside its own base, and we do not claim a local team. Work is delivered through a mix of on-site days and structured remote working, and most engagements involve regular days in the business.
It is a senior, accountable role: strategy, targets, management of the sales function and responsibility for performance — delivered across an agreed number of days per month rather than full time.
Not quite. UK market entry for overseas companies is a separate service with its own dedicated page, covering route to market, partners and building a UK commercial presence from scratch.
Entering the UK from overseas?
This page is for established businesses trading in the UK. If you are an overseas manufacturer or business looking to establish a commercial presence in Britain, that is a different piece of work.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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