Formal consultancy engagement
Beautiful Homes UK
Two-year consultancy engagement
Direct London & South East growth engagement — the strongest local evidence on this page.
London
Sales consultancy for London businesses.
Senior commercial leadership, sales strategy and business development for B2B businesses across London and the South East.
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London & the South East
London's B2B market is the deepest in the UK and the most competitive: technology and software, professional and business services, construction and the built environment, and a large population of international businesses running their UK or European operations from the city.
Two commercial problems recur. The first is noise — buyers have more credible options and more inbound approaches than anywhere else, so undifferentiated business development simply does not land. The second is cost: senior sales hires in London are expensive, and a mis-hire at director level is one of the most costly mistakes a growing business can make.
That combination is why fractional commercial leadership works well here. It gives a business director-level strategy and accountability at a fraction of the cost, while the structure that a permanent hire would need is built first.
Selected commercial experience
Commercial experience relevant to London & London & the South East
A selection of formal consultancy engagements and commercial-impact relationships with relevance to businesses in and around London.
The businesses below include both formal consultancy engagements and commercial involvement through supply, distribution or market development. The relationship type is shown on each card so the distinction is clear.
Formal consultancy engagement
Kingsmead Glass & Glazing
Commercial development support
High Wycombe-based business supported commercially — South East regional experience relevant to London and Home Counties growth.
Commercial impact in practice
ISW
Larger project development
Kent-based commercial involvement with larger project development — relevant to London & South East construction and building-product activity.
The businesses we work with in and around London
Technology & software
B2B technology businesses moving beyond founder-led selling into a repeatable model.
Professional & B2B services
Considered services competing in a crowded, referral-heavy market.
Construction & the built environment
Product and specialist businesses working through specification and contractor routes.
International businesses in the UK
Overseas companies building or rebuilding a UK commercial operation.
Evans Sales Consultancy is UK based and works with businesses nationally. We do not operate an office or a local team in London — clients get a senior commercial practitioner working in their business on agreed days, not a regional account manager.
What usually holds sales back
01
Undifferentiated outbound
Volume-based prospecting in the most saturated market in the country produces activity, not opportunities.
02
Expensive senior hires made too early
A sales director is recruited before there is a strategy, process or pipeline for them to run.
03
Growth reported, not forecast
The pipeline reflects optimism rather than qualified reality, so planning and hiring decisions are made on poor information.
Who this is for
Who this is genuinely right for in London
London's market is deep and competitive, and the fit here is deliberately narrow.
B2B technology and software businesses
Companies moving beyond founder-led selling into a repeatable model, usually once volume outbound has stopped converting.
Professional and B2B service firms
Considered services competing in a crowded, referral-heavy market where undifferentiated activity no longer lands.
Construction and built environment businesses
Product and specialist companies working through specification and contractor routes across London and the South East.
International businesses building a UK commercial operation
Overseas companies that need senior UK sales leadership without committing to a full-time director on day one.
This is not the right fit for pre-revenue startups, consumer brands, or businesses wanting a marketing agency, a PR firm or a recruiter to fill a sales director vacancy.
How we work with London businesses
Commercial assessment, pipeline quality review and forecast discipline
Positioning and proposition work that stands up in a crowded market
Fractional Sales Director leadership in place of, or ahead of, a full-time hire
Targeted business development into named accounts rather than volume outbound
Sales process, CRM and reporting structure
UK and international market development for businesses expanding beyond their home market
How we work
Work starts with a hard review of the pipeline and how opportunities are created — in most London businesses the first gain is qualification, not more activity.
From there we lead the commercial function on a fractional basis, or build the structure a permanent sales director will later inherit, with regular days in the business and a fixed review rhythm.
Sectors we know well around London
Sector experience is national rather than local. These pages set out the commercial detail in full.
Sales support in London — straight answers
Why would a London business use fractional leadership instead of hiring a sales director?
A sales director hire in London is expensive, and a mis-hire at that level is costly to unwind. A Fractional Sales Director gives the same strategy, accountability and management of the sales function on an agreed number of days a month, either as an ongoing arrangement or while the structure a future permanent hire would need is being built. The Fractional Sales Director Cost Calculator sets the comparison out plainly.
Our outbound activity generates volume but not opportunities. What changes?
In a market as saturated as London, undifferentiated prospecting simply adds to the noise buyers already ignore. The fix is usually narrower: a defined target account list, a proposition that stands up against genuine alternatives, and qualification applied earlier so effort concentrates on opportunities that can actually close.
How do you make a pipeline forecast trustworthy rather than optimistic?
We review what is actually in the pipeline against consistent qualification criteria, rather than accepting stage labels at face value, and rebuild the reporting so forecasts reflect qualified reality. That single change is often the first and largest improvement in a London engagement, before any new business development activity starts.
Can you support international growth from a London base?
Yes. Many London businesses, including international companies running UK or European operations from the city, use it as the base for wider growth. International market development sits alongside the domestic sales work where expansion is genuinely the right next step.
Evidence
Client results
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
From £0 to £2.2m across three new markets in 12 months
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Taking a regional engineering business from £1.5m to £3.2m turnover
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
From £0 to £1.4m UK turnover in nine months
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Commercial impact in practice
Commercial involvement in and around London
Alongside formal consultancy, Tom Evans has supplied, distributed and advised businesses relevant to London & the South East.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Commercial impact · Kent
ISW
A Kent glass supply relationship that included advice on pursuing larger project work.
Larger project development
Commercial impact · Newport, South Wales
TSS Balustrade Centre
A glass supply relationship that developed into support around project costings and winning new commercial work.
Project support
Commercial impact · United Kingdom
Glass Tech / HGW Solutions
Glass and balustrade supply alongside advice on commercial and operational matters.
Supply + operational advice
How engagements work
What happens if a London business gets in touch
London engagements are agreed on a fractional or retained basis once a hard review of the pipeline and forecast has been done, given the cost of a mis-hire at director level in this market. Fees are set against that agreed scope, never a standard rate card.
- 01
An initial conversation
A direct discussion about where revenue comes from today, what has stalled and what you want the business to look like commercially in twelve to twenty-four months.
- 02
A commercial assessment
A structured look at lead generation, pipeline, conversion, follow-up, pricing discipline and sales management — based on your numbers rather than assumptions.
- 03
A recommended route
You receive a clear view of what should change, in what order, and whether that is best delivered as a defined project, fractional sales leadership or focused business development.
- 04
Delivery, then handover
Most engagements run over several months at one or two days a week — long enough for new habits to hold, with the intention that your own people carry them afterwards.
Tools
Useful before you call
Three ways to get a clearer commercial picture before committing to anything. Each one is genuinely useful on its own.
Fractional Sales Director cost calculator
Compare the true cost of a full-time Sales Director with fractional commercial leadership, using your own salary, package and on-cost assumptions.
Sales growth assessment
A structured commercial review of lead generation, pipeline, conversion and follow-up, with the findings and the recommended route set out plainly.
Build my market entry plan
For businesses selling beyond the UK: a structured view of route to market, partner or direct models, and the commercial infrastructure a new market needs.
Practical reading
Thinking relevant to London businesses
Evans Opportunity Engine
Looking for live commercial opportunities in London?
The Evans Opportunity Engine identifies businesses where current events — investment, projects, contract awards, appointments or supplier changes — create a genuine reason to approach, with the buyer identified and the approach written.
Explore Opportunity Engine
From £995 + VAT / month
London — common questions
No. Evans Sales Consultancy is UK based in Cumbria and has no London office or local team, in common with every other city it works in. Delivery is a planned mix of on-site days in your business and structured remote working, built around a fixed review rhythm rather than physical proximity.
It is a senior, accountable role: strategy, targets, management of the sales function and responsibility for performance — delivered across an agreed number of days per month rather than full time.
Not quite. UK market entry for overseas companies is a separate service with its own dedicated page, covering route to market, partners and building a UK commercial presence from scratch.
Yes. A common brief is strengthening an existing team rather than replacing it: sharper qualification, clearer targets, better pipeline reporting and management structure, so the people already selling convert more of the opportunities already in front of them.
Yes. There is no Evans office or team based in London, in common with every other location it works in, and delivery is a planned mix of on-site days and structured remote working built around a fixed review rhythm.
Where a senior sales director hire is too costly to risk on an unproven strategy or pipeline, fractional leadership provides the same accountability at lower cost while that structure is built, either as an ongoing arrangement or ahead of a later permanent appointment.
Yes. Overseas companies running or building their UK or European commercial operation from London are part of the client base this page describes, alongside UK-based technology, services and construction businesses.
Nearby
Entering the UK from overseas?
This page is for established businesses trading in the UK. If you are an overseas manufacturer or business looking to establish a commercial presence in Britain, that is a different piece of work.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
Prefer to speak directly?