Birmingham
Commercial strategy and hands-on business development for manufacturers, engineering firms and B2B businesses across the West Midlands.
The West Midlands remains one of the UK's strongest manufacturing and engineering regions, with automotive and industrial supply chains, construction products, a large contractor and specification market, and an extensive professional and B2B services sector around Birmingham.
Supply chain businesses in this region often carry a specific commercial risk: capable operations, respected products, and a customer base built through tiered relationships where the buyer sets the terms. Growth in that position depends on developing new sectors and direct routes rather than waiting for schedules to improve.
Central geography also makes the Midlands a natural base for national selling — most of the UK is within a day's travel — which is an advantage many businesses never convert into a planned territory.
Component and system manufacturers selling into OEMs and industrial customers.
Tier suppliers needing to diversify beyond a concentrated customer base.
Manufacturers selling through specification, contractors and distribution.
Service businesses building structured pipeline across the Midlands and nationally.
Evans Sales Consultancy is UK based and works with businesses nationally. We do not operate an office or a local team in Birmingham — clients get a senior commercial practitioner working in their business on agreed days, not a regional account manager.
A small number of large customers dictate price and volume, and there is no parallel effort to build alternatives.
The business could sell nationally but activity still follows the existing customer map.
The commercial team responds to enquiries and produces quotes, but nobody is creating new demand.
Revenue concentration analysis and a diversification plan
Sector and target account strategy for national growth
Business development and project generation into new customer types
Fractional Sales Director support and commercial leadership
Sales and estimating process alignment, with owned follow-up
Export and international market development where relevant
Start with the commercial facts: revenue concentration, enquiry sources, conversion, and margin by customer type. That usually determines the priority order.
Then hands-on delivery — building the target list, opening the conversations, joining the visits and holding a review rhythm that keeps activity honest.
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
No. Evans Sales Consultancy is a UK business with no offices outside its own base, and we do not claim a local team. Work is delivered through a mix of on-site days and structured remote working, and most engagements involve regular days in the business.
That is one of the most common briefs. It usually means identifying adjacent sectors where the same capability is valuable, then running a sustained development programme into them.
Yes — specification, contractor and distribution routes are a core area of experience, including glazing, fenestration and building products.
Entering the UK from overseas?
This page is for established businesses trading in the UK. If you are an overseas manufacturer or business looking to establish a commercial presence in Britain, that is a different piece of work.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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