Commercial impact in practice
Bespoke uPVC Windows and Doors
North West & Midlands expansion
Stoke-on-Trent business supported to expand commercially — directly relevant to Midlands manufacturers and distributors.
Birmingham
Sales consultancy for Birmingham and the Midlands.
Commercial strategy and hands-on business development for manufacturers, engineering firms and B2B businesses across the West Midlands.
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The West Midlands
The West Midlands remains one of the UK's strongest manufacturing and engineering regions, with automotive and industrial supply chains, construction products, a large contractor and specification market, and an extensive professional and B2B services sector around Birmingham.
Supply chain businesses in this region often carry a specific commercial risk: capable operations, respected products, and a customer base built through tiered relationships where the buyer sets the terms. Growth in that position depends on developing new sectors and direct routes rather than waiting for schedules to improve.
Central geography also makes the Midlands a natural base for national selling — most of the UK is within a day's travel — which is an advantage many businesses never convert into a planned territory.
Selected commercial experience
Commercial experience relevant to Birmingham & The West Midlands
A selection of formal consultancy engagements and commercial-impact relationships with relevance to businesses in and around Birmingham.
The businesses below include both formal consultancy engagements and commercial involvement through supply, distribution or market development. The relationship type is shown on each card so the distinction is clear.
Formal consultancy engagement
Crucial Engineering
Two-year consultancy engagement
Bradford engineering business grown into national accounts — Midlands-adjacent regional experience relevant to Birmingham manufacturers.
Formal consultancy engagement
BM Architectural
Sales-growth support
Sheffield building-products business grown through structured sales process and national account development — relevant to Midlands construction supply chains.
Formal consultancy engagement
D&I Home Improvements / D&I Window Solutions
Sales-growth support
Barnsley business grown through disciplined sales process — relevant to Midlands businesses with similar customer profiles.
The businesses we work with in and around Birmingham
Manufacturing & engineering
Component and system manufacturers selling into OEMs and industrial customers.
Automotive & industrial supply chain
Tier suppliers needing to diversify beyond a concentrated customer base.
Construction & building products
Manufacturers selling through specification, contractors and distribution.
Professional & B2B services
Service businesses building structured pipeline across the Midlands and nationally.
Evans Sales Consultancy is UK based and works with businesses nationally. We do not operate an office or a local team in Birmingham — clients get a senior commercial practitioner working in their business on agreed days, not a regional account manager.
What usually holds sales back
01
Customer concentration in a tiered supply chain
A small number of large customers dictate price and volume, and there is no parallel effort to build alternatives.
02
Central location, unplanned territory
The business could sell nationally but activity still follows the existing customer map.
03
Estimating instead of selling
The commercial team responds to enquiries and produces quotes, but nobody is creating new demand.
Who this is for
Who this is genuinely right for in Birmingham and the Midlands
The Midlands businesses we tend to help sit somewhere in a tiered supply chain and want a plan to grow beyond it.
Manufacturers and engineering component suppliers
Component and system manufacturers selling into OEMs and industrial customers with real capability but concentrated revenue.
Automotive and industrial tier suppliers
Businesses needing to diversify beyond a small number of large customers who currently dictate price and volume.
Construction and building product manufacturers
Companies selling through specification, contractors and distribution across the West Midlands and nationally.
Professional and B2B service firms
Businesses building structured pipeline across the Midlands and beyond rather than responding only to what already arrives.
This is not the right fit for pre-revenue startups, consumer-facing businesses, or companies wanting a marketing agency or a recruitment search rather than commercial strategy and delivery.
Where we tend to add most value
Revenue concentration analysis and a diversification plan
Sector and target account strategy for national growth
Business development and project generation into new customer types
Fractional Sales Director support and commercial leadership
Sales and estimating process alignment, with owned follow-up
Export and international market development where relevant
How we work
Start with the commercial facts: revenue concentration, enquiry sources, conversion, and margin by customer type. That usually determines the priority order.
Then hands-on delivery — building the target list, opening the conversations, joining the visits and holding a review rhythm that keeps activity honest.
Sectors we know well around Birmingham
Sector experience is national rather than local. These pages set out the commercial detail in full.
Sales support in Birmingham — straight answers
How do you reduce reliance on one or two large tier-one customers?
We identify adjacent sectors and account types where the existing capability is genuinely valuable, then run a sustained business development programme into them alongside the current customer base. It is deliberate diversification rather than abandoning the relationships that already work, and it usually takes months rather than weeks to show in the numbers.
Is a Birmingham-based manufacturer too small for a Fractional Sales Director?
Not necessarily. A Fractional Sales Director role is built around an agreed number of days a month, so it scales to businesses that need senior commercial leadership and accountability but could not justify, or do not yet want, a full-time appointment. The Fractional Sales Director Cost Calculator sets out the comparison plainly.
Do you understand supply-chain and tiered manufacturing sales?
Yes. Much of our experience is with manufacturers and engineering businesses selling through tiered supply chains, contractors and specification routes, including glazing, fenestration and building products, where the buyer often sets the terms and growth depends on developing direct or new-sector routes.
The Midlands is central — can that be used deliberately?
Yes. Most of the UK sits within a day's travel of the Midlands, which makes it a genuinely strong base for a planned national territory. The gap is usually that the advantage has never been converted into a defined target account plan, which is often one of the first pieces of work.
Evidence
Client results
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
From £0 to £2.2m across three new markets in 12 months
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Taking a regional engineering business from £1.5m to £3.2m turnover
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
Growing an established business from £6.8m to £11.5m
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Commercial impact in practice
Commercial involvement in and around Birmingham
Alongside formal consultancy, Tom Evans has supplied, distributed and advised businesses relevant to The West Midlands.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Commercial impact · Stoke-on-Trent, Staffordshire
Bespoke uPVC Windows and Doors
Broadening a Staffordshire installer's geographic reach into the North West, supported by SEO and paid search.
North West expansion
Commercial impact · Kent
ISW
A Kent glass supply relationship that included advice on pursuing larger project work.
Larger project development
Commercial impact · United Kingdom
Glass Tech / HGW Solutions
Glass and balustrade supply alongside advice on commercial and operational matters.
Supply + operational advice
How engagements work
What happens if a Birmingham business gets in touch
Birmingham engagements are agreed on a fractional or project basis once revenue concentration, enquiry sources and margin have been reviewed. Scope, days and fees are set against that finding rather than a fixed package.
- 01
An initial conversation
A direct discussion about where revenue comes from today, what has stalled and what you want the business to look like commercially in twelve to twenty-four months.
- 02
A commercial assessment
A structured look at lead generation, pipeline, conversion, follow-up, pricing discipline and sales management — based on your numbers rather than assumptions.
- 03
A recommended route
You receive a clear view of what should change, in what order, and whether that is best delivered as a defined project, fractional sales leadership or focused business development.
- 04
Delivery, then handover
Most engagements run over several months at one or two days a week — long enough for new habits to hold, with the intention that your own people carry them afterwards.
Tools
Useful before you call
Three ways to get a clearer commercial picture before committing to anything. Each one is genuinely useful on its own.
Build my UK sales growth plan
Answer a few questions about how sales are run today and receive a short, personalised plan: what is holding growth back, the sales structure that fits and a practical first 90 days.
Build my market entry plan
For businesses selling beyond the UK: a structured view of route to market, partner or direct models, and the commercial infrastructure a new market needs.
Sales growth assessment
A structured commercial review of lead generation, pipeline, conversion and follow-up, with the findings and the recommended route set out plainly.
Practical reading
Thinking relevant to Birmingham businesses
Evans Opportunity Engine
Looking for live commercial opportunities in Birmingham?
The Evans Opportunity Engine identifies businesses where current events — investment, projects, contract awards, appointments or supplier changes — create a genuine reason to approach, with the buyer identified and the approach written.
Explore Opportunity Engine
From £995 + VAT / month
Birmingham — common questions
Evans Sales Consultancy is a UK business based in Cumbria, not the Midlands, and there is no local office or team. Engagements combine on-site days in your business with structured remote working, so the commercial work is delivered on a planned schedule rather than through casual drop-ins.
That is one of the most common briefs. It usually means identifying adjacent sectors where the same capability is valuable, then running a sustained development programme into them.
Yes — specification, contractor and distribution routes are a core area of experience, including glazing, fenestration and building products.
Process and pipeline changes are usually visible within the first few weeks. Revenue impact follows the length of the sales or specification cycle involved, which in manufacturing and construction supply chains is commonly several months rather than weeks.
Yes. There is no Evans office or resident team in Birmingham or the Midlands, and engagements combine on-site days in the business with structured remote working, planned on a fixed schedule.
Yes. Component and system manufacturers and tier suppliers selling into OEMs and industrial customers are a core part of our experience in this region.
Yes. Most of the UK is within a day's travel of the Midlands, and converting that geography into a planned national target account territory is often one of the first pieces of work.
Entering the UK from overseas?
This page is for established businesses trading in the UK. If you are an overseas manufacturer or business looking to establish a commercial presence in Britain, that is a different piece of work.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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