Demand generation & PPC
More of theright leads.
Generating more traffic isn’t the objective.
Generating commercially valuable opportunities at a sustainable acquisition cost is. Evans Sales Consultancy helps businesses plan, manage and improve PPC campaigns while making sure the website, landing page and sales process are capable of converting the opportunities those campaigns create.
Clicks don’t pay the bills.
A PPC campaign can generate traffic and still fail commercially. Evans looks beyond the Google Ads account to understand what happens after someone clicks.
- Wrong search terms
- Poor location targeting
- Wasted advertising spend
- Weak landing pages
- Poor conversion tracking
- Low-quality enquiries
- Slow sales follow-up
- Poor enquiry-to-sale conversion
- Campaigns optimised for clicks instead of customers
We don’t stop at the click.
Marketing performance and sales performance are connected. There is little value in reducing the cost of an enquiry if those enquiries don’t become customers. Evans can analyse and improve the entire commercial journey.
- 01Search
- 02Ad
- 03Landing page
- 04Enquiry
- 05Follow-up
- 06Quote / proposal
- 07Sale
- 08Revenue
Google Ads built around commercial results.
Campaigns are planned, restructured and optimised against what they produce commercially, rather than impressions and clicks.
Cost per qualified lead
What it costs to produce an enquiry worth quoting.
Conversion
How many of those enquiries become opportunities and orders.
Customer acquisition
What a customer costs to win, against what they are worth.
Revenue
The only number that settles whether the spend was worth it.
What the service includes
- Google Ads strategy
- Search campaign management
- Campaign restructuring
- Keyword strategy
- Negative keyword management
- Ad copy
- Location targeting
- Budget management
- Conversion tracking
- Cost-per-conversion optimisation
- Lead-quality analysis
- Landing-page strategy
- Ongoing campaign optimisation
- Performance reporting
Generating leads but struggling to convert them?
Cheaper enquiries are worth nothing if the follow-up, quoting and sales process lose them. That part is our core work.
Your website is part of your sales team.
Where the existing site is preventing sales, we review and improve it. This is not web design work — it is undertaken specifically to improve commercial performance and conversion.
Traffic without conversion is wasted acquisition cost.
- Website sales journey review
- Landing-page strategy
- Calls-to-action
- Lead forms
- Messaging
- Product and service positioning
- Conversion optimisation
- Customer journey
- Sales-focused website improvements
Marketing with a commercial purpose.
Marketing planning aimed at demand generation and revenue — not content calendars and follower counts.
- Marketing strategy
- Lead-generation strategy
- Campaign planning
- Channel selection
- Customer targeting
- Proposition development
- Campaign messaging
- Budget allocation
- Sales and marketing alignment
- Customer acquisition strategy
Sales material that actually helps sell.
Reviewed, developed and improved for sales effectiveness rather than graphic design: does it answer the buyer’s question, and does it move the sale on?
- Brochures
- Sales presentations
- Proposal documents
- Product literature
- Email follow-up material
- Case studies
- Sales packs
- Lead magnets
PPC performance review
Spending money on Google Ads? Let’s find out what it’s actually producing.
A structured review for businesses already advertising, ending in a plain summary of what the spend is producing and what to change first.
- Campaign structure
- Search terms
- Keywords
- Negative keywords
- Geographic targeting
- Budget allocation
- Conversion tracking
- Cost per conversion
- Landing pages
- Lead quality
- Sales conversion
Request a PPC performance review
Common questions
Both. We can build and run search campaigns directly, or work alongside an existing agency or in-house marketer and hold the campaign to commercial standards.
No fixed minimum, but PPC needs enough spend to produce meaningful data. If the market is small or the budget is very tight, we will say so and point you at a better use of the money.
Yes. A lot of the work is Cumbria-based — Carlisle, Penrith, Kendal, Workington, Barrow — but campaigns are run for businesses across the UK and for UK campaigns run by overseas manufacturers.
No. Evans Sales Consultancy is a sales consultancy. Demand generation exists here because generating the right opportunities is the first part of the sales process, and because most PPC problems are really sales problems in disguise.
We are not a web design agency. We review and improve websites and landing pages where the site is costing you sales, and we work with your existing developer or designer to make those changes.
More opportunities. Better conversion. Stronger sales. More revenue.
From first click to closed sale — we look at the entire commercial journey, not just one part of it.
Prefer to speak directly?