Commercial impact in practice · Huddersfield, West Yorkshire
A Huddersfield supply relationship that grew into distribution, customer acquisition and marketing development.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Business
Dortech Direct
Location
Huddersfield, West Yorkshire
Sector
Glazing & fenestration, Manufacturers & distributors, Building products & construction
Nature of involvement
Distribution + marketing
Dortech Direct is a Huddersfield-based business supplying building and glazing products.
Tom sold Dortech glass and balustrade products. Dortech also became a distributor for Glassline.
This was a commercial and distribution relationship rather than a paid Evans Sales Consultancy engagement.
01
Developed the Glassline distribution opportunity with the business, so the relationship carried a product route to market rather than one-off supply.
02
Helped the business win new customers alongside its existing activity.
03
Supported the business in setting up and improving its marketing efforts so the commercial activity had demand behind it.
The commercial principle
Appointing a distributor is the easy half. The commercial value comes from helping that business find customers and market the product — otherwise the route exists on paper only.
Formal consultancy work
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Commercial impact · Newport, South Wales
A glass supply relationship that developed into support around project costings and winning new commercial work.
Project support
Commercial impact · Stoke-on-Trent, Staffordshire
Broadening a Staffordshire installer's geographic reach into the North West, supported by SEO and paid search.
North West expansion
Commercial impact · Newcastle & the North East
A North East distributor relationship that extended into broad marketing and sales strategy support over roughly two years.
Distributor + sales & marketing
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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