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Sales & market intelligence

Written by someone who does the work.

Practical thinking on sales growth, business development and international market expansion — from building stronger sales operations to entering entirely new countries and territories.

Featured — Increase Sales — 8 min read

How to Increase Sales for Your Business

Most businesses do not have one sales problem. They have four or five small ones compounding. This is the order to work through them in.

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Increase Sales

How to Increase B2B Sales

B2B selling fails differently from consumer selling. The buying group is bigger, the cycle is longer, and the deal you lose is usually lost to inertia rather than a competitor.

Increase Sales

Why Your Business Isn't Generating Enough Sales

Sales rarely stall for one big reason. They stall because four small things are each losing a bit, and nobody is measuring any of them.

Sales Strategy

How to Create a Sales Strategy for a Growing Business

A sales strategy is a small number of decisions about where growth will come from — and, more usefully, where it will not.

Collection

International market expansion

Thinking about entering a new country or building sales in an existing overseas market? Explore practical insight into market entry, international sales, distribution, specification, business development and building commercially viable routes into new territories.

A commercial building facade in a UK city

UK Market Entry — 7 min read

How to Enter the UK Market: A Guide for Overseas Manufacturers

The UK looks straightforward to enter and often isn't. What genuinely matters when an overseas manufacturer decides to sell here.

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A map of Europe on a boardroom table during a strategy discussion

European Expansion — 6 min read

How to Expand Your Business into Europe

Europe is not one market. A workable expansion plan prioritises countries, chooses a route to market and builds pipeline in sequence.

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Warehouse and logistics operation representing European distribution

Distribution & Channels — 6 min read

How to Find Distributors in Europe

There is no shortage of companies willing to call themselves your European distributor. There is a shortage of ones who will actually sell.

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Explore market expansionInternational market entry

Sales & Market Intelligence

Practical insight on sales growth, market entry and international expansion.

Market Entry

How to Find Customers in a New Country

Finding customers in a new country is not a list-building exercise. It is a repeatable process of defining, prioritising and reaching the right buyers.

Market Entry

How Long Does It Take to Build Sales in a New Country?

Anyone promising a fixed timescale for a new market hasn't asked enough questions about your product, sector and sales cycle yet.

Market Entry

Should You Set Up a Subsidiary When Entering a New Country?

A local entity solves real problems — but only once there is enough recurring volume to justify the cost and management burden it creates.

Market Entry

Why International Market Entry Fails — and How to Avoid It

Market entry rarely fails for one dramatic reason. It fails from a predictable set of avoidable decisions, made early and rarely revisited.

Market Entry

How Much Does It Cost to Enter a New International Market?

There is no universal number. There is a predictable set of cost categories — and a sequencing decision that changes what you spend and when.

Explore by market

Market-entry intelligence by country

Country guides covering how each market buys, how distribution is structured, and what overseas manufacturers should plan for.

United Kingdom

United Kingdom

A mature, English-language market that rewards a clear route to market and specification credibility.

Explore United Kingdom

Europe

Germany

Europe's largest industrial economy — technically demanding, regionally structured and rewarding to enter properly.

Explore Germany

Europe

France

A large, relationship-led market where French-language commercial presence and reference customers do most of the persuading.

Explore France

Europe

Spain

A regionally structured, relationship-driven market with real opportunity in construction, industrial and consumer-adjacent B2B sectors.

Explore Spain

Europe

Netherlands

Compact, connected and logistics-driven — a market worth entering in its own right, and sometimes a useful route into wider Europe.

Explore Netherlands

Europe

Scandinavia & Nordics

Small, sophisticated national markets — sustainability and design-led, best entered one country at a time.

Explore Scandinavia & Nordics

North America

United States

The world's largest economy — and, commercially, more like fifty overlapping markets than one. Regional focus beats national ambition.

Explore United States

North America

Canada

A concentrated set of provincial markets spread across an enormous geography — and a more manageable first step into North America than the US.

Explore Canada

More opportunities. Better conversion. Stronger sales. More revenue.

If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.

Discuss your growth plansSee client results

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