Insights — Digital Infrastructure — 3 min read
How Much Should a Commercial B2B Website Cost?
Cost should follow what the website has to do commercially, not a fixed page count. A useful audit starts at £595 + VAT; a full commercial rebuild starts higher, for good reason.
In short
A useful starting point is a Commercial Website / Digital Audit at £595 + VAT, which establishes what genuinely needs building before any spend commits to a full rebuild. From there, UK Digital Infrastructure starts from £2,495 + VAT for a properly built commercial site, rising to Major UK/International Digital Infrastructure from £5,995 + VAT for larger, more complex builds. Third-party licences, specialist development, translation and paid media are separate.
There is no single sensible answer to 'how much should a website cost', because the honest answer depends entirely on what commercial job the site has to do — one product page supporting a sales team is a very different project from a full rebuild supporting positioning, conversion and search visibility across a whole business.
Why 'how much does a website cost' is the wrong first question
Two businesses with near-identical page counts can have completely different cost requirements once you factor in positioning work, the number of buyer journeys the site needs to support, integration with CRM or quoting systems, and how much genuinely new content is required rather than reused. Cost follows commercial scope, not template complexity.
What actually drives cost
- How much strategic and positioning work is needed before design starts, versus how clear that already is.
- The number of distinct buyer journeys and audiences the site has to serve — one product line versus several sectors, one country versus several.
- How much content genuinely needs writing rather than migrating.
- Integrations — CRM, quoting tools, stock or specification systems — which sit outside a standard build.
- Ongoing search and AI visibility requirements, which are a different scope of work from the build itself.
Evans pricing, by scope
| Service | Price | What it covers |
|---|---|---|
| Commercial Website / Digital Audit | £595 + VAT | An independent review of positioning, buyer journeys, proof, conversion and search visibility, with prioritised findings |
| Single Market-Entry Page | £795 + VAT | One focused page supporting a specific market or proposition, ahead of a larger commitment |
| UK Digital Infrastructure | from £2,495 + VAT | A properly built commercial website structured around positioning and conversion |
| International SEO & Localisation | £2,995 + VAT | Search and localisation work for existing or new international pages |
| 10–12 page Market-Entry Estate | from £4,995 + VAT | A fuller set of pages supporting entry into one or more new markets |
| Major UK/International Digital Infrastructure | from £5,995 + VAT | Larger, more complex builds spanning multiple audiences, markets or systems |
Third-party licences, specialist development, translation and native review, integrations and paid media sit outside these prices where they apply, and should be scoped separately rather than assumed.
Why starting with an audit is usually the sensible order
Committing to a full rebuild before establishing what's actually wrong with the current site risks solving the wrong problem well. A £595 + VAT audit is a small fraction of a rebuild's cost and typically clarifies whether the real issue is positioning, conversion, technical structure or search visibility — which changes what should be built and how much of the current site can genuinely be kept.
Common mistakes when budgeting for a website
Treating page count as the main cost driver, when audiences and journeys matter more. Budgeting for the build but not for the content or positioning work behind it. And assuming a rebuild is always the answer, when in some cases a smaller, targeted piece of work — a single market-entry page, a focused audit — solves the actual commercial problem for far less.
Does your digital infrastructure support how the business grows?
Commercial websites, search visibility, authority content, useful tools and lead journeys, built around how buyers actually decide.
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