Insights — Digital Infrastructure — 3 min read
How Much Does a Website Redesign Cost?
The cost of a website redesign varies significantly based on whether you are changing the look, the platform, or the entire commercial strategy. Here is how to budget for a redesign that delivers a return.
In short
A professional B2B website redesign in the UK typically costs between £3,000 and £15,000 upfront for most small to medium businesses. A basic visual refresh might sit at the lower end, while a full rebuild with new copy and search architecture often exceeds £8,000. Monthly website products offer a redesign and rebuild with £0 upfront cost, instead spreading the investment across a fixed monthly fee of £249 to £349.
For most B2B companies, a website redesign is a significant commercial project. It is rarely just about changing a few colours or fonts; it is an opportunity to fix journeys that are losing leads, update positioning that no longer reflects the business, and ensure the site is visible to modern AI search engines.
Because the term 'redesign' can mean anything from a new theme to a complete architectural rebuild, the price range is vast. This guide breaks down the typical UK market costs in 2026 and the factors that determine where a project sits on that scale.
Redesign, rebuild or fix: What are you actually paying for?
The first step in budgeting is defining the scope. A common mistake is paying for a full redesign when only a few technical fixes are needed, or conversely, putting a new design on top of a broken technical foundation.
| Type of Project | Scope | Typical Cost Range |
|---|---|---|
| Visual Redesign | New layout, colours, and fonts; content stays largely the same. | £2,500 – £6,000 |
| Full Rebuild | New platform (e.g., moving to a modern CMS), new structure, and new copy. | £6,000 – £20,000+ |
| Commercial Fix | Targeted improvements to speed, conversion paths, and technical SEO. | £1,000 – £3,000 |
| Managed Launch | Full rebuild, new copy, and ongoing maintenance in one monthly fee. | £0 upfront / £249–£349 p/m |
The main drivers of redesign cost
Number of unique page templates
A website with 50 pages that all use the same layout is much cheaper to redesign than a 10-page site where every page has a unique structure. The design and build time is driven by the number of unique templates required.
Copywriting and content migration
If you are writing the content yourself, you save money but often delay the launch by months. Professional B2B copywriting is often the largest single cost driver in a high-quality redesign, but it is also the part that most directly impacts conversion rates.
SEO and search visibility
A redesign that ignores SEO can lead to a catastrophic drop in traffic. Mapping 301 redirects, preserving URL structures, and updating schema data takes time. If you want to improve your rankings during the redesign, rather than just maintain them, expect the price to increase.
Technical complexity
Integrating with a CRM like HubSpot or Salesforce, adding complex enquiry forms, or building custom calculators adds technical build time that won't be covered in a standard 'visual' redesign quote.
How to judge a redesign quote
When reviewing quotes, look beyond the headline figure. A low quote often assumes you will provide all the copy, images, and SEO mapping yourself.
- Does the quote include professional copywriting or just 'content placement'?
- Is there a clear plan for 301 redirects to protect existing Google rankings?
- Will the new site be built on a platform you own and can manage, or a proprietary system?
- Is the design bespoke to your buyers' journey, or just a modified theme?
- Are ongoing costs like hosting and maintenance included for the first year?
Where Evans Launch fits
For many B2B companies, the upfront cost of a bespoke agency redesign is a barrier to necessary change. Evans Launch provides a professional redesign and rebuild with no upfront cost.
The Evans Launch Website Build covers a redesign of up to 8 core pages, including professional writing, design, hosting, and maintenance for £249 + VAT per month. The Evans Launch Plus option extends this to approximately 30 pages and includes location-specific targeting and initial articles for £349 + VAT per month.
This model ensures that the website remains commercial infrastructure that is kept up to date, rather than a one-off project that begins to age the day it launches.
Professional website. £0 upfront build cost.
Evans Launch is a fixed-scope business website for £249 + VAT per month. Evans Launch Plus is a larger search-focused commercial website for £349 + VAT per month. Both are built, hosted and maintained, with a 12-month agreement.
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