Signal · Evans for Startups
Good technology is not enough if buyers don’t trust the business behind it.
Buyer-facing credibility for startups that need to look as credible commercially as they are technically. Signal closes the gap between how good the business actually is and how credible it looks to someone deciding whether to risk a budget on it.
£1,250 + VAT
Fixed fee · paid in advance · 7-day terms
What you receive
The three surfaces a buyer judges you on, made consistent.
01
Homepage and core-page commercial copy
A review and refinement of the pages a buyer actually reads, rewritten around the commercial outcome rather than the product.
02
Founder LinkedIn positioning
How the founder profile reads to a buyer: authority on the customer’s problem, not a career history.
03
Sales and pitch-deck narrative
The commercial argument in the order a buyer needs to hear it — problem, cost, outcome, evidence, next step.
04
Case-study and proof framework
A structure for turning the work you have already done into proof a buyer can check and trust.
05
Trust-signal recommendations
What a cautious buyer looks for before engaging a young business, and which of those signals you can credibly show.
06
Calls to action and buyer journey
What you are asking the buyer to do, where, and whether the route from interest to conversation is obvious.
07
Consistency across the three surfaces
Website, founder profile and sales narrative telling the same commercial story, in the same language.
What this does not include
Signal is a fixed-scope credibility engagement. Full website and commercial digital estate work remains a separate Evans Digital Infrastructure service.
- A complete website rebuild
- A branding or identity exercise
- Unlimited design work
- Ongoing content production
Stronger still with Ignition
Ignition + Signal delivers commercial foundations and buyer-facing credibility as one engagement at £2,750 + VAT. If both the proposition and the presentation need work, that is the sensible route.
Startup packages
Fixed scope, fixed fee, and a clear reason to buy each one.
Fixed-fee project
Ignition
£1,750 + VAT
Commercial foundations: who to sell to, what you are really selling, and the first 90 days.
Fixed-fee project
Signal
£1,250 + VAT
Buyer-facing credibility: website copy, founder positioning, pitch narrative and proof.
The complete startup commercial foundation
Ignition + Signal
£2,750 + VAT
Both, delivered as one engagement — the complete startup commercial foundation.
Taken together, Ignition and Signal are delivered as one engagement at £2,750 + VAT rather than £3,000 + VAT purchased separately — because the work overlaps, not because the value is discounted.
Signal questions
No. Signal reviews and refines buyer-facing commercial content and credibility. Building or rebuilding a commercial digital estate is a separate Evans Digital Infrastructure engagement.
Signal delivers refined commercial copy for the core pages together with the reasoning behind it, so your team can apply the same thinking to everything that follows.
Usually, yes — credibility work is stronger once the buyer and proposition are settled. Where the proposition is already clear and only the presentation lets it down, Signal stands alone perfectly well.
It includes the narrative and structure of the deck. Visual design is not part of the fixed fee.
The fee is fixed at £1,250 + VAT, invoiced and paid in advance on 7-day terms before work is scheduled.
Strengthen my commercial credibility
Send us the website and the founder profile as they stand today. Tom Evans will tell you honestly whether Signal is the right spend, or whether the proposition needs settling first.
Prefer to speak directly?