Traction 90 · Evans for Startups
Three months to prove what actually sells.
Three months of light-touch senior commercial guidance for founder-led businesses turning foundations into evidence. This is not an outsourced sales department. The founder keeps responsibility for selling; Evans provides the senior commercial direction around it.
£1,750 + VAT per month
Three months · £5,250 + VAT total · invoiced monthly in advance · 7-day terms
What the three months involve
Senior commercial direction, applied to whatever is actually in front of you.
Monthly commercial review
A proper working session on what the market is actually telling the business.
Pipeline review
Real opportunities, honestly staged, with an agreed next action on each.
Offer iteration
Adjusting the offer as buyers respond to it, rather than defending the original version.
Messaging refinement
Sharpening how the problem and the outcome are described as evidence comes in.
Opportunity guidance
Senior input on the deals that matter: who to involve, what to ask, what to avoid.
Proposal guidance
How to structure and price the proposal in front of you now.
Negotiation support
Direction when a live negotiation needs commercial judgement rather than instinct.
Commercial accountability
Agreed commitments, reviewed. Founder-led selling fails most often through drift.
Prioritisation
What to do next, and equally what to stop doing this month.
Scope is approximately one Evans consultancy day per month, plus reasonable asynchronous commercial support in between.
What this does not include
Traction 90 is deliberately light-touch and time-boxed. Full commercial leadership responsibility is a separate Evans fractional engagement, and researched opportunity flow is a separate service.
- Daily prospecting
- Daily CRM administration
- Outsourced SDR activity
- Full sales-team management
- Unlimited meetings
- Full fractional Sales Director responsibility
The performance element, in plain English
If Evans personally originates or introduces an opportunity that turns into revenue, a 5% fee applies to that revenue. Everything you win yourself stays entirely yours.
What the 5% applies to
- Net revenue actually received by your business — not invoiced, not forecast
- From opportunities Evans specifically originated or introduced
- For up to 12 months from that opportunity or engagement
What it never applies to
- VAT, refunds and credits
- Pass-through third-party costs
- Your existing pipeline
- Customers you sourced yourself
- The startup package fees themselves
Written into the engagement letter in the same plain terms, agreed before anything starts.
Need us to identify live opportunities too?
Traction 90 gives you commercial direction. The Opportunity Engine gives you researched commercial opportunities. They work well together, but they are separate services and are priced separately.
Where Traction 90 leads
Three months is long enough to learn what actually sells and short enough that nobody becomes dependent on it. What comes next depends entirely on the evidence.
Startup support should have an end point.
The objective is not to keep a founder permanently dependent on a startup package. Once there is repeatable demand, meaningful recurring revenue, a growing pipeline and clear product-market evidence, the right answer is to scale the commercial function properly.
Prove it. Then scale it.
- Commercial Growth Sprint
A fixed-fee commercial diagnosis once the business is past the early-stage question.
- Fractional Commercial Leadership
Senior sales leadership inside the business, part time, when the number needs an owner.
- Opportunity Engine
Researched, trigger-led commercial opportunities delivered as a continuous flow.
- Sales Growth & Business Development
Hands-on commercial development once there is something repeatable to develop.
- Digital Infrastructure
The commercial digital estate a scaling business needs, built properly.
- International Market Entry
Taking a proven proposition into the UK, Europe, North America or Australia.
- Executive Recruitment
When the evidence justifies a permanent commercial leader, hire the right one.
Traction 90 questions
You do. At this stage the founder should be in the conversations — that is where the learning is. Evans provides the senior commercial direction, structure and challenge around it.
Approximately one Evans consultancy day per month, plus reasonable asynchronous commercial support between sessions.
A 5% fee applies only to qualifying opportunities Evans specifically originated or introduced. It is charged on net revenue you actually receive from that opportunity, for up to 12 months. It excludes VAT, refunds, credits, pass-through third-party costs, your existing pipeline, customers you sourced yourself, and the package fees themselves.
No. Traction 90 is commercial direction. The Opportunity Engine is researched commercial opportunity flow, priced separately from £995 + VAT per month.
We look at the evidence. If demand is becoming repeatable, we discuss scaling properly — fractional commercial leadership, opportunity flow or recruitment. If it is not, the honest answer is to keep costs low and keep proving.
£1,750 + VAT per month, invoiced monthly in advance on 7-day terms, across a three-month term — a total fixed consultancy commitment of £5,250 + VAT.
Start Traction 90
Tell us where the business is commercially and what the next ninety days need to prove. If the foundations are not yet in place, we will say so — Traction 90 works on top of them, not instead of them.
Prefer to speak directly?