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Free assessment · Evans for Startups

Startup Commercial Readiness Check

Thirteen commercial areas, scored honestly. You will find out what is strong, what is genuinely holding the business back, what to do first — and what not to spend money on yet, including with us.

A · Customer problem

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Can you state the customer problem you solve in one sentence, in your buyer’s words?
Is that problem expensive or urgent enough that customers already spend money solving it?

About the readiness check

  • There are 27 questions across 13 commercial areas. Most founders complete it in five to eight minutes.

  • Yes. You give contact details before the full result is shown, and Tom Evans reads every assessment personally. There is no obligation to buy anything.

  • No. One of the possible outcomes is that you are not ready to spend money with Evans yet, with an explanation of what to do instead. That outcome is used, not hidden.

  • A score out of 100, your strongest commercial areas, your biggest weaknesses, immediate priorities, what not to spend money on yet, and a recommended next step.

  • The founder, or whoever is genuinely responsible for commercial decisions. Honest answers make it useful; optimistic answers make it worthless.

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