Ignition · Evans for Startups
Get the commercial foundations right before you scale.
Commercial foundations for founder-led B2B startups. Ignition settles who you sell to, what you are really selling, at what price, and what happens in the first ninety days — before any money goes into activity or people.
£1,750 + VAT
Fixed fee · paid in advance · 7-day terms
Target delivery is within approximately ten business days of kickoff and receipt of the information we need.
What you receive
Twelve commercial outputs, documented and yours to act on.
01
Commercial diagnosis
An honest read of where the business actually is commercially, and what is genuinely holding back early revenue.
02
Ideal customer profile and target buyer
Which sectors, company types and buying roles to concentrate on — and, just as usefully, which to stop chasing.
03
Buying triggers
What has to be happening inside a target business for your solution to become urgent rather than interesting.
04
Proposition and offer review
What you are really selling, expressed as a commercial outcome a buyer can repeat to a colleague.
05
Pricing challenge and review
Whether your pricing reflects the value delivered, the market you are selling into and the margin you need.
06
Positioning and value proposition
How the business should be positioned against the alternatives your buyer is actually considering.
07
Homepage commercial review
Whether your main page communicates a commercial outcome to a buyer, and what should change first.
08
Founder LinkedIn credibility review
How your own profile reads to the people you want to sell to, and how to make it work commercially.
09
Founder-led sales messaging
How to open a conversation, what to say, and how to frame the problem in the buyer’s language.
10
Simple pipeline and CRM framework
A lightweight structure for tracking real opportunities and knowing what happens next on each one.
11
90-day commercial action plan
Priorities, sequence and ownership: what you do first, second and third, and what waits.
12
Starter outreach messaging and target accounts
Opening messaging plus approximately ten researched starter target accounts that fit the profile.
How it is delivered
A compact engagement with a defined start and a defined end. We explain what is delivered and why it matters commercially; the internal method behind it stays ours.
One founder kickoff
A working session with the founder to get the real picture, not the pitch.
Evans commercial assessment
The analysis itself: market, buyer, offer, pricing, credibility and pipeline.
One final handover session
Findings, priorities and the 90-day plan, talked through properly.
Documented outputs
Everything written down, so the work survives the meeting.
What this does not include
Ignition is a productised, fixed-scope project. Keeping the boundary clear is what makes it affordable at this stage — and what stops it quietly becoming an open-ended engagement.
- Daily prospecting on your behalf
- Appointment setting
- Outsourced SDR activity
- CRM administration
- Ongoing fractional Sales Director work
- Full website development
Ignition + Signal
The complete startup commercial foundation.
Foundations decide what you say and who you say it to. Credibility decides whether the buyer believes it. Taken together, at £2,750 + VAT, they are the recommended starting point for most founder-led B2B businesses.
Startup packages
Fixed scope, fixed fee, and a clear reason to buy each one.
Fixed-fee project
Ignition
£1,750 + VAT
Commercial foundations: who to sell to, what you are really selling, and the first 90 days.
Fixed-fee project
Signal
£1,250 + VAT
Buyer-facing credibility: website copy, founder positioning, pitch narrative and proof.
The complete startup commercial foundation
Ignition + Signal
£2,750 + VAT
Both, delivered as one engagement — the complete startup commercial foundation.
Taken together, Ignition and Signal are delivered as one engagement at £2,750 + VAT rather than £3,000 + VAT purchased separately — because the work overlaps, not because the value is discounted.
Ignition questions
Target delivery is within approximately ten business days from kickoff, once we have the information we need from you.
One founder kickoff session, the Evans commercial assessment, and one final handover session — with documented outputs you keep and act on.
Access to the founder, whatever customer and pipeline information exists, your current pricing, and an honest conversation. Nothing needs preparing in advance.
Yes. Ignition + Signal is delivered as a single engagement at £2,750 + VAT, and is the recommended starting point for most founder-led businesses.
Many founders execute the plan themselves. Where senior commercial direction is useful while they do it, Traction 90 is the natural next step. There is no obligation either way.
The fee is fixed at £1,750 + VAT, invoiced and paid in advance on 7-day terms before the kickoff session is scheduled.
Start with Ignition
Tell us about the business and what you are trying to prove commercially. Tom Evans reads every enquiry personally and will confirm whether Ignition is the right starting point — or whether something else is.
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