Sales Growth | Cumbria
Hands-on sales consultancy for Cumbrian businesses. We find where sales are being lost, fix it, and help you sell more — working alongside your team, not from a distance.
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UK based | Working with businesses internationally
Most businesses that want to grow start by trying to generate more enquiries. Sometimes that is right. More often the business is already producing more opportunity than it converts — and adding volume simply increases what gets lost.
Quotes go unanswered. Enquiries are not followed up. Good customers quietly reduce their spend. Salespeople are busy without being effective. None of it shows up as a crisis — it shows up as a number that has stopped moving.
The first job is not more marketing. It is finding out exactly where the revenue is going.
What we help with
The pipeline depends on repeat customers, referrals and whatever comes in. Nobody owns new business as a job, so prospecting happens when quoting is quiet — which is exactly when it is too late to affect this quarter.
What changes
A defined target market, a named prospect list, and a weekly activity number somebody is accountable for.
Enquiries arrive and quotes go out, but the win rate has quietly slipped. Usually the business is quoting too much, too early, without knowing who decides or what happens if the customer does nothing.
What changes
Qualification before quoting, proposals written for the person who signs, and honest tracking of conversion by person and sector.
This is the single largest recoverable loss in most Cumbrian SMEs. Quotes sit unanswered and get written off as lost. The customer usually didn't go elsewhere — they got busy.
What changes
A follow-up standard: every quote above a set value gets planned contact, and every contact carries something new.
Two or three people who work hard but are unclear what good looks like this week. Activity is unmanaged, standards drift, and results depend on individual conscientiousness rather than the way the business runs.
What changes
Targets, weekly rhythm, one-to-ones about live deals, and coaching on real opportunities rather than classroom training.
Every salesperson sells differently, the CRM is filled in the afternoon before the meeting, and the pipeline is a list of every conversation the business has ever had.
What changes
Four or five verifiable stages, entry and exit rules, and a pipeline you can plan production and cash from.
Every significant deal eventually needs you. Sales capacity is capped by one diary, and that diary also runs the company.
What changes
Making how you sell explicit, handing over defined categories of work, and coaching the team until it holds without you.
The sales growth assessment
We look at the real numbers — enquiries, quotes, orders, average order value and sales cycle — and how selling actually works day to day.
We find where revenue is being lost: lead generation, qualification, conversion, follow-up, pricing, management or process.
We rank what to fix by value and effort, so the first changes pay for the work rather than adding to it.
You get a clear plan. If it makes sense, we stay and help deliver it alongside your team.
0+
Years selling in industrial and B2B markets
0 months
Of data we look at before recommending anything
0 numbers
That tell you where your sales are being lost
Who we work with
If you have a strong proposition, real customers and a sales operation that hasn't kept pace with the rest of the business, this is exactly the work.
Evidence
International Market Entry · Ontario, Canada → United Kingdom, Germany & France
A Canadian architectural-components business wanted to establish a route into the UK and wider Europe. We rejected a conventional distributor model, built a project-partner network across the UK, Germany and France, and helped generate approximately £2.2m of new-market turnover within 12 months.
£0 → £2.2m New-market turnover in 12 months
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Sales Growth · Bradford, West Yorkshire → United Kingdom — national
Crucial Engineering wanted to expand beyond Bradford and build a genuine national sales operation. We helped develop larger Tier 1 and Tier 2 opportunities, strengthen business development and establish a profitable new automation revenue stream.
£1.5m → £3.2m Turnover in approximately 18 months
Sales Growth · Barnsley, South Yorkshire → United Kingdom
D&I wanted to accelerate growth beyond its existing model. We helped strengthen the sales strategy while establishing a dedicated installation arm and new aluminium fabrication capability, supporting turnover growth from approximately £2.2m to £4.6m.
£2.2m → £4.6m Turnover in 18 months
UK Market Entry · Lithuania & Slovenia → United Kingdom
A European architectural-glazing manufacturer wanted to establish a genuine UK operation. We helped set up the office and showroom, build the sales strategy and pipeline, support staffing and launch the business commercially.
£0 → £1.4m UK turnover in 9 months
Sales Growth · Sheffield, South Yorkshire → United Kingdom
BM Architectural wanted to expand its balustrade sales and create its next stage of growth. We helped win new customers, establish a dedicated architectural division and develop additional product opportunities including glass canopies.
£6.8m → £11.5m Turnover in 24 months
Sales Growth · Commercial Development · Glazing · High Wycombe, Buckinghamshire → United Kingdom — South East
Kingsmead Glass & Glazing is an established Buckinghamshire glazing business. Over approximately two years of consultancy support, Evans Sales Consultancy helped refine its commercial offering, develop the business beyond straightforward local glazing work and pursue and win more substantial commercial opportunities.
2 years Commercial consultancy
Sales Growth · New Services · London Expansion · Putney & Deal → London & the South East
Over approximately three years, Evans Sales Consultancy worked with Beautiful Homes UK on geographic expansion into London, winning commercial and residential work, and broadening what the business could sell — including helping introduce extensions as an additional commercial offering alongside glazing and kitchens.
3 years Commercial growth support
Sales Growth · Trade Customer Development · UK · Yorkshire → United Kingdom — national trade
Trade Sliders is a Yorkshire sliding-door and wardrobe business supplying the trade. Over approximately nine months, Evans Sales Consultancy helped the business win wardrobe work with regular-buying trade customers across the UK, rather than depending on isolated one-off orders.
9 months Trade sales development
Why Evans Sales Consultancy
Tom Evans has spent over twenty years selling and running sales teams in industrial and B2B markets — the same markets most Cumbrian businesses operate in. That means the advice comes from having carried a number, not from a framework.
The work is hands-on. We build the strategy, then get involved in the prospecting, the sales visits, the quoting and the pipeline reviews, so it actually happens. And we build it so it keeps working once we've gone.
Local, direct and commercially straightforward. If we don't think we can improve your numbers, we'll say so in the first conversation.
Working across Cumbria
We work with businesses the length of the county, from the Solway and the Border through the Eden Valley to the west coast and South Lakeland — and with Cumbrian businesses selling across the UK and into Europe.
Carlisle
Penrith
Kendal
Workington
Whitehaven
Cockermouth
Keswick
Ulverston
Barrow-in-Furness
Windermere
Most Cumbrian engagements sit in one of these areas. The sector and service pages set out the detail; the work itself is delivered in the business.
Practical reading
Prefer to talk it through first?
North West based, Evans supports businesses across Cumbria and the wider North of England. Talk through your sales challenge with Tom Evans.
Tom Evans
Founder, Evans Sales Consultancy
07873 883854
info@evanssalesconsultancy.co.ukCall Tom directlyMain line: 0330 043 8477
A structured review of how your business actually sells — lead generation, pipeline, conversion, follow-up, sales activity and management. It produces a clear picture of where revenue is being lost and what to fix first, in priority order.
Yes. Most clients are owner-managed businesses in Cumbria with somewhere between a handful and a few dozen employees. The work makes sense once you have a proven proposition and customers, and either a small sales team or an owner doing the selling.
Yes, and that is the point. Strategy on its own rarely changes a number. We build the plan and then get involved in prospecting, sales visits, quoting and pipeline reviews alongside your team.
Follow-up and pipeline discipline usually produce movement within weeks because the opportunities already exist. New business activity takes as long as your sales cycle — typically one to two quarters in B2B.
Across the county — Carlisle, Penrith, Kendal, Workington, Whitehaven, Cockermouth, Keswick, Ulverston, Barrow-in-Furness and Windermere — as well as across the wider UK and into Europe.
The initial conversation costs nothing. Ongoing work is scoped to what the business needs, usually one or two days a week over a defined period, and it is agreed before anything starts.
Focus a small, protected amount of someone's time on a defined list of target accounts, and prioritise real triggers — expansions, contract renewals, known problems — over general prospecting. Most Cumbrian SMEs have an activity problem rather than a headcount problem; our guide on [creating more new-business activity without hiring a big sales team](/insights/how-do-i-create-more-new-business-activity-without-hiring-a-big-sales-team) sets out the steps. A fractional sales director or the Opportunity Engine can run this for you if nobody internally has the time.
Tell us where you think sales are being lost — or that you don't know, which is a perfectly good starting point. The first conversation costs nothing and is not a pitch.
Demand generation, Google Ads and website conversion work sits alongside the sales work — from first click to closed sale.
Call 0330 043 8477 or book a sales growth assessment. The first conversation costs nothing.
Prefer to speak directly?
