Building a distributor relationship and strengthening the digital proposition
A Perth glass business developed as a Glassline distributor, with support on how the business presented itself online.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Tom set Spectraglass up as a Glassline distributor and sold glass to the business, supporting the commercial relationship over time.
This was a distributor and supply relationship, not a consultancy retainer.
Commercial support provided
01
Establishing the distributor route
Set the business up as a Glassline distributor, adding a product line to its established glass activity.
02
Reworking the website
Redesigned and reworked the company's website so its digital presence matched what the business could actually supply.
03
Ongoing commercial relationship
Supported the commercial relationship beyond the initial appointment.
The commercial principle
A distributor's website is part of your route to market
When a manufacturer appoints a distributor, the distributor's shopfront becomes the manufacturer's shopfront. Improving it is commercial work, not cosmetic work.
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.