Commercial impact in practice · Inverness, Highlands
A supply relationship with an Inverness balustrade business — part of a genuine Scottish customer base.
These businesses are not consultancy clients. They benefited from Tom Evans’ commercial involvement through supply, distribution, market development, marketing or commercial advice. Formal consultancy engagements are published separately as case studies.
Business
Highland Balustrades
Location
Inverness, Highlands
Sector
Balustrades, Glazing & fenestration, Building products & construction
Nature of involvement
Technical product supply
Highland Balustrades is an Inverness-based balustrade business working in the Highlands and across Scotland.
Tom sold balustrade products and glass to Highland Balustrades.
This is a supply record rather than an advisory engagement. No strategy or advisory work is claimed here.
01
Supplied balustrade products and glass into the business as part of Evans' wider technical product sales experience across Scotland.
The commercial principle
Selling balustrade and glass into specialist installers depends on understanding specification, lead time and how the installer wins their own work — not on a generic sales process.
Formal consultancy work
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Commercial impact · Newport, South Wales
A glass supply relationship that developed into support around project costings and winning new commercial work.
Project support
Commercial impact · Huddersfield, West Yorkshire
A Huddersfield supply relationship that grew into distribution, customer acquisition and marketing development.
Distribution + marketing
Commercial impact · Stoke-on-Trent, Staffordshire
Broadening a Staffordshire installer's geographic reach into the North West, supported by SEO and paid search.
North West expansion
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
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