Sales & market intelligence

Written by someone who does the work.

Practical thinking on sales growth, business development and international market expansion — from building stronger sales operations to entering entirely new countries and territories.

The flagship report

The UK & European Manufacturer
Market Entry Report 2027

Our annual report for manufacturers entering the UK and Europe: market selection, country profiles, routes to market, the true cost of entry and a 180-day plan. Free to read, nothing gated.

Read the 2027 report

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Market selection framework
Country-by-country commercial profiles
Routes to market compared
The first 180 days

Featured — Increase Sales — 8 min read

How to Increase Sales for Your Business

Most businesses do not have one sales problem. They have four or five small ones compounding. This is the order to work through them in.

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Increase Sales

How to Increase B2B Sales

B2B selling fails differently from consumer selling. The buying group is bigger, the cycle is longer, and the deal you lose is usually lost to inertia rather than a competitor.

Increase Sales

Why Your Business Isn't Generating Enough Sales

Sales rarely stall for one big reason. They stall because four small things are each losing a bit, and nobody is measuring any of them.

Sales Strategy

How to Create a Sales Strategy for a Growing Business

A sales strategy is a small number of decisions about where growth will come from — and, more usefully, where it will not.

Collection

International market expansion

Thinking about entering a new country or building sales in an existing overseas market? Explore practical insight into market entry, international sales, distribution, specification, business development and building commercially viable routes into new territories.

A commercial building facade in a UK city

UK Market Entry — 7 min read

How to Enter the UK Market: A Guide for Overseas Manufacturers

The UK looks straightforward to enter and often isn't. What genuinely matters when an overseas manufacturer decides to sell here.

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A map of Europe on a boardroom table during a strategy discussion

European Expansion — 6 min read

How to Expand Your Business into Europe

Europe is not one market. A workable expansion plan prioritises countries, chooses a route to market and builds pipeline in sequence.

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Warehouse and logistics operation representing European distribution

Distribution & Channels — 6 min read

How to Find Distributors in Europe

There is no shortage of companies willing to call themselves your European distributor. There is a shortage of ones who will actually sell.

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Explore market expansion International market entry

Sales & Market Intelligence

Practical insight on sales growth, market entry and international expansion.

Sector

AI & Commercial Systems

How to Build an AI-Enabled Commercial Operation

The businesses getting real value from AI in their commercial operation are not the ones with the most tools. They are the ones who fixed process before adding technology.

AI & Commercial Systems

AI and CRM: How to Reduce Sales Administration Without Losing Control

Sales teams resist CRM because updating it feels like unpaid admin. AI can genuinely reduce that burden, provided it is used to remove typing, not judgement.

AI & Commercial Systems

AI for International Market Entry: Researching and Prioritising New Markets

AI can compress weeks of desk research into days when comparing new markets. It cannot tell you which distributor to trust or whether a market is actually ready to buy from you.

AI & Commercial Systems

How SMEs Can Use AI to Build a More Efficient Sales Operation

Most SMEs do not need an AI strategy. They need fewer hours lost to admin, faster research, and cleaner information reaching the person making the sales decision.

AI & Commercial Systems

AI Sales Automation: What Should You Automate and What Should Stay Human?

The businesses getting the most from AI sales automation are not the ones automating the most — they are the ones being precise about what actually deserves it. A framework for telling the difference.

AI & Commercial Systems

How to Use AI to Build a Better Target Account Strategy

A target account strategy is only as good as the list behind it and the judgement applied to it. AI can build and prioritise that list far faster than manual research — but deciding who is genuinely worth pursuing still needs a commercial mind.

AI & Commercial Systems

AI for Sales Directors: Pipeline Analysis, Forecasting and Commercial Reporting

AI can surface pipeline risk, inconsistent data and reporting effort a Sales Director would otherwise spend hours chasing. It cannot reliably predict revenue, and treating its output as a forecast rather than a prompt for judgement is where it goes wrong.

AI & Commercial Systems

How AI Can Improve B2B Prospecting and Account Research

AI can compress the research that used to take a salesperson hours into minutes. It cannot decide which accounts are worth pursuing, or judge the human context that makes a target genuinely live.

AI & Commercial Systems

Practical AI Uses for Sales Teams: Where It Actually Saves Time

Most sales teams do not need more AI tools. They need the small number that remove genuine administrative weight, applied to the right part of the job.

AI & Commercial Systems

How to Use AI in B2B Sales Without Automating the Relationship

AI can take a genuine amount of administrative weight off a sales team. It cannot hold a relationship, and the moment a buyer suspects it is trying to, the relationship starts to weaken.

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